Unity ranked as one of the top performers* for in-game advertising by Appsflyer.
*With Facebook & Google
A pipeline full of new users
Unity makes it easy to create video ad campaigns, target the right audiences, and optimize performance / Return On Advertising Spend (ROAS).
Zero-in on users with 7-day retention
Confidently spend your UA budget using our dynamic CPIs. Pay more for high-retention players but much less for low retention, while maintaining positive returns for both types. Our machine learning captures granular user-level data, putting an end to your manual processing and guesswork. See the Audience Pinpointer data sheet for full details.
Reach quality audiences everywhere
Tap into our unmatched global network to reach engaged users in over 243 geographic locations.
Use Machine Learning to find audiences
Our proprietary Machine Learning algorithms use data, including geography, devices, Wi-Fi/cellular, and OS versions, to predict user behavior and deliver optimal results.
Run the best interactive ad formats
Run playable ads (MRAID 2.0) and up to 30-second landscape/portrait videos, which are dynamically optimized through our algorithms.
Make decisions based on RT analytics
Proven features for real-time decision-making
Access self-service tools that allow you to enable, pause, increase bids, etc., based on reliable dynamic data.
Formats that capture the most attention
N3twork – Legendary Game of Heroes
In part because it gives users a sense of control, this form of advertising has extremely high engagement rates compared to other formats for game and app developers. N3twork, for example, used this amazing creative to increase their overall campaign’s performance.
Bit Mango – Roll the Ball
This interactive ad format literally lets you try the game to get familiar with it. This advertiser saw around 30-50% higher Conversion Ratio (CVR) using playables as a result.
Advertisers who’ve succeeded with Unity
Learn how players embrace rewarded video advertising
Almost 80% of players confirmed they are open to engaging with video ads for in-game rewards
Read this survey of 2000+ mobile gamers for hard data on current trends in monetization.
More than user acquisition
You can also make money from all your hard work. With Unity you have everything you need to develop quality free-to-play mobile games, engage players, and drive the highest LTV with ads and IAP.