Acquire the most valuable users

Unity offers mobile game and app developers a proven way to acquire highly engaged users via video advertising. You get the reach and creative freedom you need for stellar results.

1.3 billion

Reach a 1.3B market, 140,000 live games and 243 countries.


Attain almost perfect completion rates for your rewarded video.

Top 3

Unity ranked as one of the top performers* for in-game advertising by Appsflyer.

*With Facebook & Google


A pipeline full of new users

Unity makes it easy to create video ad campaigns, target the right audiences, and optimize performance / Return On Advertising Spend (ROAS).

  • Audience Pinpointer
  • Reach quality audiences everywhere
  • Use Machine Learning to find audiences
  • Run the best interactive ad formats
  • Make decisions based on RT analytics

Audience Pinpointer

Zero-in on users with 7-day retention

Confidently spend your UA budget using our dynamic CPIs. Pay more for high-retention players but much less for low retention, while maintaining positive returns for both types. Our machine learning captures granular user-level data, putting an end to your manual processing and guesswork. See the Audience Pinpointer data sheet for full details.

Reach quality audiences everywhere

Global coverage

Tap into our unmatched global network to reach engaged users in over 243 geographic locations.

Use Machine Learning to find audiences

Smarter system

Our proprietary Machine Learning algorithms use data, including geography, devices, Wi-Fi/cellular, and OS versions, to predict user behavior and deliver optimal results.

Run the best interactive ad formats

Capture attention

Run playable ads (MRAID 2.0) and up to 30-second landscape/portrait videos, which are dynamically optimized through our algorithms.

Make decisions based on RT analytics

Proven features for real-time decision-making

Access self-service tools that allow you to enable, pause, increase bids, etc., based on reliable dynamic data.

Advertisers who’ve succeeded with Unity

“Unity Ads account management team is one of the best in the business. They provide us with the information and care required in order to maximize our marketing reach.”

— Walter Neto, User Acquisition Manager, Game Circus

“Unity has consistently been our Top 3 performer in terms of Return On Advertising Spend (ROAS). Very dependable, with a strong account management team!”

— Gene Park, User Acquisition Strategy Lead, Hothead Games

“In our experience, video ads deliver highly engaged users – and it has been a pleasure working with the Unity team on Unity Ads.”

— Erlend Christoffersen, Director of User Acquisition, Supercell

“Unity Ads delivers quality performance at global scale. We’ve consistently reached or exceeded our ROI targets, and Playable ads let us reach highly engaged users at much higher volume than before.”

— Ling Tijan, Sr. Manager, User Acquisition, Kongregate

“Unity Ads is our go-to network for driving high-quality volume at scale. They consistently deliver the best results of all our ad networks time after time.”

— Alessandra Sales, Director of Marketing, Smule

When to start spending

Learn how to acquire new players within the lifecycle of a mobile game. 

Learn how players embrace rewarded video advertising

Almost 80% of players confirmed they are open to engaging with video ads for in-game rewards

Read this survey of 2000+ mobile gamers for hard data on current trends in monetization.  

More than user acquisition

You can also make money from all your hard work. With Unity you have everything you need to develop quality free-to-play mobile games, engage players, and drive the highest LTV with ads and IAP.

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