How can I get started?

Use the Unity Dashboard to set up and manage your own campaigns [learn more here], or contact us directly to get connected with a dedicated Unity client partner.

How can I improve my user acquisition campaign's performance?

Our machine learning algorithm will always work to find the best users for you. However, the two main factors contributing to a successful ad campaign are engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing.

What user acquisition campaign types are available?

Unity Ads provides tools for different advertiser’s goals: Scale: Get as many installs as possible according to your budget (CPI and Automated Bidding Campaigns) Engagement: Target and acquire more engaged users with the highest retention (Retention Campaign) Performance: Optimize towards a specific monetary value of your user and keep a margin from your ad spend. (Return-on-Ad-Spend Campaigns)

제품

수익성이 좋은 사용자 확보

캠페인 목표를 달성하고 앱 또는 게임을 계속 성장시킬 수 있는 수익성이 가장 좋은 사용자를 찾으세요.

시작하기 Ads SDK 받기

The 2023 Unity Gaming Report is here. Get data to make informed decisions about your game. Get the report

Grow your app with efficient and diverse ad campaigns

더 효과적인 캠페인

Unity 사용자 확보(UA) 솔루션을 사용하면 광고 캠페인을 손쉽게 운영하고 매일 앱과 게임에서 수많은 사람들에게 광고를 노출시킬 수 있습니다. 다양한 광고 인벤토리, 고급 타겟팅 도구, 통찰력 있는 분석, 셀프 서비스 대시보드를 통해 캠페인을 관리하고 앱 또는 게임을 수익성 있게 확장하는 데 도움을 받을 수 있습니다.

Solutions for user acquisition

Unity has tools to support your team with soft launching a new title, scaling new apps and games, and managing existing ones.

Performance Campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.

Get started

Engagement Campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.

Get started

Scale Campaigns

Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.

Get started

Why Unity

Powerful technology

Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.

Learn more

Flexible tools

Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.

Learn more

Diverse ad formats

Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.

Learn more

Robust supply and fair auction

Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.

Learn more

The industry’s standard for app growth

70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.

Learn more

활용 사례

게임 퍼블리셔가 Unity Ads 수익화 솔루션을 사용하여 캠페인 목표를 달성하는 방법에 대한 심층적인 활용 사례를 읽어보세요.

Uken이 Unity Ads와 독점 파트너십을 맺은 이유 알아보기

Unity Ads와의 독점 파트너십을 통해 Uken의 참여도(세션 수 기준)는 기준치를 15% 초과했으며, 리텐션도 7% 상승했습니다.

활용 사례 보기

Trailmix goes from soft launch to global success with Unity's Performance Campaigns

Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

Read the case study

GameJam에 신규 플레이어를 제공하는 Unity Ads

GameJam은 유니티의 지원으로 수십 개의 하이퍼 캐주얼 게임을 출시하고 수익화합니다.

활용 사례 보기

Unified Auction을 통해 일간 이용자 수를 세 배로 늘린 Space Ape

유니티와의 독점 제휴를 통해 Fastlane: 복수의 거리의 일간 이용자 수(DAU)를 3배로 늘린 방법을 알아보세요.

활용 사례 보기

Resources

Launching user acquisition campaigns with Unity

FAQ: Launching user acquisition campaigns

Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.

Get in touch Explore the FAQ

Looking to monetize your app?

Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.

Learn more

Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

Get the report

Learn the lingo

Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.

See the glossary

Unity Ads 및 모바일 광고에 대한 최신 정보 받기

Unity Ads 뉴스레터에 가입하여 최신 콘텐츠, 제품 및 업계 소식을 받아보세요.

가입하기

자주 묻는 질문

내 캠페인의 성과를 어떻게 향상할 수 있나요?

유니티의 머신러닝 알고리즘은 언제나 광고주에게 수익성이 가장 좋은 사용자를 찾습니다. 그러나 성공적인 광고 캠페인에 기여하는 두 가지 주요 요소는 전환율을 높이는 흥미로운 광고 소재를 사용하고 경쟁력 있는 CPI 입찰을 만드는 것입니다.

노출당 비용 청구란 무엇인가요?

캠페인에 발생한 노출 수에 따라 비용이 청구되는 청구 방식입니다. 청구 방식에 관계없이 캠페인은 설치 수를 기준으로 최적화됩니다.

SDK는 어떻게 통합하나요?

시작하려면 여기에 나와 있는 통합 지침을 따르기만 하면 됩니다.

Where can I find more documentation?

Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.

Still have more questions? Check out the expanded FAQ here.