
Grow your app with efficient and diverse ad campaigns
Unity’s Advertising solutions enable you to run ad campaigns for your mobile app and be seen by millions of users every day on other apps and games.
Solutions for user acquisition
Unity has tools to support your team with soft launching a new title, scaling new apps and games, and managing existing ones.
Case studies
Read these in-depth customer stories about how game publishers use Unity Ads monetization solutions to achieve campaign goals.
How Candivore made Match Masters a success using Unity's ROAS campaigns
Candivore partnered with Unity to advertise the game using Unity’s ROAS campaigns to grow their user base, going after valuable players that would keep coming back for more.
Trailmix goes from soft launch to global success with Unity's Performance Campaigns
Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
Unity Ads delivers new players for GameJam
GameJam launches and monetizes dozens of hyper-casual games with help from Unity.
Space Ape triples its daily users with Unified Auction
Learn how an exclusive partnership with Unity tripled daily active users (DAU) for Fastlane: Road to Revenge.
Frequently asked questions
Use the Unity Dashboard to set up and manage your own campaigns [learn more here], or contact us directly to get connected with a dedicated Unity client partner.
Our machine learning algorithm will always work to find the best users for you. However, the two main factors contributing to a successful ad campaign are engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing.
Unity Ads provides tools for different advertiser’s goals:
Scale: Get as many installs as possible according to your budget (CPI and Automated Bidding Campaigns)
Engagement: Target and acquire more engaged users with the highest retention (Retention Campaign)
Performance: Optimize towards a specific monetary value of your user and keep a margin from your ad spend. (Return-on-Ad-Spend Campaigns)
Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.
Still have more questions? Check out the expanded FAQ here.