Optimize your ad strategy with A/B testing

Test any element of your monetization strategy in just a few clicks so you can make data-driven optimizations with ease.

Run and analyze custom monetization A/B tests

Get your tests up and running quickly

Split your test any way you want and set them up on the platform with no coding needed.

Test any combination

Start a test on one or more ad formats. Then easily add or stop the test on your other ad formats for complete A/B test control.

View robust A/B test data

See live data as soon as your test starts and access a holistic overview of your tests performance, including app-level retention and cohorted ARPU.

Auction tests

• Multiple instances

• Country-level optimizations

• New networks

• Instance pricing

• Cross promotion

Segment tests

• Payer vs. non-payer

• Reward amounts by level

• Frequency caps per country

Ad Quality

• New ad formats

• Banner refresh rate

• Reward amounts

““LevelPlay's A/B testing enables us to make decisions quickly, resulting in a 50% increase in resource and time efficiency.””

CEO