Glossary term
Organic Installs
Organic App Installs
An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store, or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign . Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend be the most active, and therefore have higher app retention rates .
Back to Glossary
Related terms
Social Ad Networks (SANs)
Social Ad Networks enable advertisers to reach large audiences across an array of channels, including devices and apps, to achieve scale.
Performance Marketing
As advertising methods evolve, more and more marketers are turning to performance marketing to ensure their campaigns get measurable results.
Demand Side Platform
DSP media buying is a cornerstone of the programmatic ad ecosystem. Here’s what advertisers need to know.