Unity 在零售中的应用


实现数字工作流程,获得沉浸式消费者体验。通过连接现实和数字世界的互动式 3D 叙事方式,激发受众探索商品。

Embrace the metaverse era

Transform your retail strategies with real-time 3D technology to drive more engagement, conversion, and sales uplifts across multiple channels. Accelerate time-to-market and reduce marketing content production costs with virtual asset creation. And, publish interactive and configurable products to any platform.

Person running on a treadmill with an evaluator to the side

Top uses of retail solutions

Discover related products
Create captivating consumer experiences
Sales and marketing

Elevate consumer experiences on multiple devices and platforms. Bridge the gap between in-person and online shopping, plus increase conversion with immersive real-time 3D experiences such as: 

  • Product configurators
  • Virtual marketing assets
  • Virtual showrooms and stores
  • Brand gamification and virtual worlds
Leverage tools for end-to-end efficiency
Manufacturing and operations

Streamline complex design, collaboration, and operations workflows with tools that improve productivity and reduce costs. Reap additional benefits from interactive, engaging applications which:

Make informed, strategy-driven decisions
Store design and planning

Take the design and maintenance of your retail spaces to the next level with tools that make it possible to:

  • Envision, simulate, and manage multiple store layouts and merchandising
  • Efficiently test product placement while reducing costs
  • Collaborate on plans with internal teams, vendors, and customers

Trusted by industry experts and innovators

"A few years ago I never thought it would be possible to have 3D scanning implemented at all of our factories. With [Unity] RestAR, it's as simple as taking two videos then that gets uploaded to RestAR and stitched together within one hour."

Mitchell Harvey, 3D Innovation Manager, Deckers
Unity Industry announcement

Introducing Unity Industry

Unity Industry is a suite of products and services for developers to build custom real-time 3D experiences for AR, VR, mobile, desktop, and web across any industry, such as automotive, energy, manufacturing, retail, engineering, and more. Unlock the power of 3D and CAD data to create, scale, and validate your vision.

Unity Industry hero

More products and services

Pixyz Plugin

This Unity plugin allows developers to easily import data (CAD, mesh, and point cloud) and create optimized, ready-to-use assets for real-time 3D applications.

Unity Forma

Create interactive, real-time 3D product configurators and hyperrealistic visual assets.

Accelerate Solutions

Partner with Unity’s team of world-class software developers, designers, and industry experts to solve complex business challenges.

Success spotlight

Streamlining footwear manufacturing with mobile capture

With a global footwear portfolio, Deckers Brands aimed for a more efficient product life cycle. By using mobile capture and 3D technology to scan and render physical products in high-quality 3D, they streamlined prototyping, design review, and sample production, saving on time, costs, materials, labor, and CO2 emissions.



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