Reaching shoppers where they play: Unity and Fetch extend purchase-based audiences to mobile gaming

Jun 3, 2026|3 Min

Reaching shoppers where they play: Unity and Fetch extend purchase-based audiences to mobile gaming

Consumer package goods (CPG), retail, and quick-service restaurant (QSR) brands invest heavily in understanding what drives real-world purchases. The challenge is not reach, but relevance. The hard part is identifying which consumers are most likely to buy, and reaching them when they are genuinely engaged.

Mobile gaming is already part of many media plans. However, connecting gaming moments to verified shopper behavior has typically required separate tools, workflows, and partners. Unity’s new partnership with Fetch is designed to bridge that gap.

Shopper signals, meet mobile gaming

Fetch is one of the leading consumer rewards apps in the United States, with millions of users submitting more than 13 million receipts per day*, amounting to $212B in gross merchandise value each year**. That scale gives Fetch broad visibility into real purchase behavior that is based on verified transactions, not only modeled or inferred signals.

Through this partnership, CPG, restaurant, and retail advertisers can activate Fetch’s purchase-based audience segments across Unity’s mobile gaming inventory. This makes it possible to reach consumers during high-attention, high-engagement gaming moments, using audiences grounded in commerce activity.

Why this matters for CPG, retail and QSR advertisers

Most audience strategies start with two questions: which consumers are most likely to act, and where can you reach them efficiently? Purchase-based signals help address the first question. Mobile gaming, with its scale, engagement, and brand-safe environments, helps address the second.

What has been missing is a direct connection between verified shopper behavior and mobile gaming inventory. Without that connection, brands and agencies often plan against proxy signals rather than actual commerce activity, and optimize campaigns without the context that purchase data can provide.

With Fetch’s verified purchase signals now accessible across Unity’s mobile ecosystem, advertisers can evaluate audience performance through the lens of real shopper behavior, not just exposure-based metrics. This gives planning and optimization teams more actionable context, and gives publishers a way to attract brand demand that aligns with audiences grounded in commerce activity.

"CPG, Retail, and restaurant advertisers increasingly anchor their media strategies in audience understanding, which becomes actionable when it can be evaluated against real consumer behavior. This partnership with Fetch connects audience activation within Unity's extensive mobile gaming ecosystem to Fetch's verified purchase signals, giving brands and agencies a more informed way to understand how gaming moments contribute to broader commerce strategies."

CHRIS FEO / UNITYSVP Sales & Partnerships, Programmatic

"We're pleased to partner with Unity to combine their mobile gaming leadership with Fetch's verified shopping data to expand our reach and create new opportunities for brands. It's a natural fit to deliver more relevant and measurable experiences."

DANIEL BLOCK / FETCHGM, Data Revenue & Partnerships

Getting started

The Fetch partnership is now available for marketers running audience-led campaigns across Unity’s mobile inventory.

Learn More

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Sources:

* - Internal Fetch user data

** - Fetch 3-month forward annualized receipt volume