Product Configurator
What is a Product Configurator?
A Product Configurator is an interactive tool that enables users to customize products by selecting different options, components, or features in real-time, often used in manufacturing, retail, and design applications to visualize configurations before production.
Why use a 3D Product Configurator?
Interactive configurators empower customers to explore a product and discover, decide and purchase the features that matter most to them.
Customers exploring a fully interactive product tend to:
- Reach a buying decision faster
- Select higher value options
- Get a better understanding of what they are buying
- Spend more time connecting with the brand
3D product configurators are created using digital twins of products, and deployed across multiple industries, from automotive and manufacturing to high-end fashion, luxury accessories and more.
How does a Product Configurator work?
A Product Configurator is a specialized application that leverage real-time 3D technology to create dynamic visualization systems where users can explore countless product variations without physical prototyping. In industrial contexts, configurators allow buyers to specify exact requirements while automatically validating technical feasibility and generating accurate pricing, significantly streamlining complex purchasing processes.
For consumer-facing implementations, these tools transform passive shopping experiences into interactive engagements where customers can personalize products according to their preferences, visualizing changes instantly from any angle.
Modern configurators frequently incorporate additional features like photorealistic rendering, augmented reality previews that place virtual products in physical environments, and automated generation of manufacturing specifications directly from configured options.
How can you build a Product Configurator?
There are solutions, such as Unity's industry products, that provide specialized development environments for creating sophisticated configurators with minimal programming, enabling marketing teams and product developers to collaboratively build and deploy these interactive experiences across web, mobile, and immersive platforms with consistent visual quality and performance.
Benefits of real-time 3D configurators
1. Boost sales
Accelerate the sales cycle with interactive product configurators that better engage customers and improve sales conversions.
2. Significant cost savings
Reduce costs by eliminating duplication of work. A centrally managed product configurator 3D model enables easy sharing of updates with global teams, agencies and other partners.
3. Reach your audience everywhere
Publish configurators to multiple channels, including mobile devices and web browsers via cloud streaming or WebGL. Visual quality and performance can be optimized for each platform, ensuring a great customer experience.
4. Highly engaging customer experiences
Give customers the freedom to interactively explore your products in true-to-life visual quality. Drive greater engagement and conversion by empowering them to discover your product and find their favorite configuration.