User acquisition
As the leading game development platform, Unity has unique behavioral insights, premium advertising inventory, and self-service tools to help you grow your app or game.
Power up your app business
Solutions for all
Whether you’re an indie developer or a larger studio, Unity’s solutions can be tailored to fit your specific needs. Depending on your monetization strategy – ads, IAP, or a combination of both – you can choose to focus on supporting increases to the ads’ viewer base or ensuring that you pay the right price for your users, based on the value they bring in return.
Dashboard for campaign management
Easily set up, manage, and optimize your campaigns using Unity’s self-serve dashboard to configure campaigns, generate creative packs, set targeting, receive budget alerts, and more.
Set your targets
Gain better insights and reach the right audience at the right price. Effective tools for targeting, pricing, and reporting make campaign management efficient.
Convert more users
Discover engaging ad formats that capture users’ attention, including playable ads and landscape/portrait videos (up to 30 seconds), which are dynamically optimized for maximum conversion.
Extend your reach
Our buying expertise and machine learning-based algorithms and technology can help to broaden your reach and maximize your user base.
Helpful tips
Add attribution
Mobile attribution refers to the process of tracking where users learned about and installed your app. Interpreting third-party attribution is key to running effective campaigns – this allows you to both properly attribute where your installs come from and develop a holistic understanding of all your paid user acquisition efforts.
Take this free course
In this free learning session, you’ll explore user acquisition approaches that drive players to your game, discover the best ways to approach growing your game, and plan a monetization strategy.
Seven steps to grow your game with paid UA
What do you need to know to set up a user acquisition campaign successfully? Here, we break the process down into seven steps, including key takeaways to set up your campaign and start acquiring valuable users at scale.
Busting user acquisition myths
Even though user acquisition is a known tactic for expanding a game’s audience, there are some common misconceptions that might prevent you from getting started. In this video, we get to the bottom of what you really need to know by breaking down these user acquisition myths.
Complete your player lifecycle management
Learn more about our monetization, user acquisition, and player engagement products to help you grow your games business.
Engage your players at every step
Personalize your game experience like never before with our Engagement Suite.
Monetize your game to earn more
Maximize revenue through ads and IAP, while maintaining a great player experience.
DSPs
Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.
First Price Auction
Our Unified Auction has transitioned from a second price auction to a first price auction reducing complexity for our partners and creating a fair and transparent market.
Reach consumers across demographics
Mobile gaming has opened up the player ecosystem to all demographics. Due to gaming’s highly immersive nature, mobile gamers are fully engaged when playing, giving you an optimal environment to reach your audience.
Global access and fair auction dynamics
With Unity’s global reach, we have the scale to help you achieve your goals. Our Unified Auction gives all advertisers a fair chance to win impressions. An unbiased auction means no waterfall preferences and faster ad serving to reach more eyeballs.
Viewable and brand-safe environments
According to Moat, Unity measures 141% above industry benchmarks for view completion quality. We’re certified by the IAB’s Open Measurement standard, ensuring a consistent measurement across all Unity inventory regardless of the viewability vendor used.
Ad formats to achieve campaign success
A variety of ad formats, including video, playables, interstitials, banners, and AR, can help you reach your campaign goals, whether these are performance or awareness driven.
Supply path optimization
Unity’s exchange is built on direct relationships with developers to give advertisers greater supply transparency to optimize their campaigns. This includes app-ads.txt and sellers.json support, as well as contextual data to fine-tune bidding strategies.
“At the end of the day, an advertiser cares about the performance for their advertising, and they care about brand safety, and they care about reach, from an advertisers’ perspective, [mobile gaming] is about those three things.”
“Unity delivers a scaled marketplace with ad opportunities on the frontier of consumer attention.”
“From the very start of our partnership, Unity has become a key supply partner for Aarki and provides one of the top video experiences in the market. With Unity, we can consistently reach quality audiences for our portfolio of advertisers and see performance across key KPIs at scale. We see Unity investing in growing their exchange and are looking forward to a continued close partnership with the Unity team.”
“Our programmatic performance engine consistently ranks Unity among the top mobile inventory sources in the world. Their commitment to privacy, viewability, and fraud prevention ensures a level of ad quality that empowers us to scale client budgets exponentially while still hitting ROAS targets, especially when it comes to video. Other unique features like loss notifications, contextual signals, exclusive publisher inventories, and top-notch service make them an easy partner to recommend.”
Brand marketers
Unity’s ad platform reaches 2.2 billion devices globally and serves more than 23 billion ad impressions per month. This massive scale enables brand marketers to leverage a variety of ad formats, including AR, playables, and mobile video, each of which can both deliver immersive experiences and scale easily.
Immersive ad formats
Consumers want to feel a connection with brands, yet capturing their attention is challenging. Captivate your audience and create an opportunity for brand engagement with immersive ad formats like videos with interactive end cards, playables, and augmented reality ads.
Engaging environments
Consumers are spending more time than ever in apps, and gaming apps present promising environments with valuable engaged audiences to capture greater attention and mindshare.
Global scale
Get your message out and reach your audience at scale. With 1.9B global devices reached, 17B ads served each month, and almost 1B monthly completed video ad views, Unity can help you engage with your audience effectively to achieve your campaign goals.
Responsive AR ads
Responsive AR ads let you create unforgettable marketing that intelligently interacts with the real world. Marketing content begins as a 3D-rendered ad unit, and users can be given the opportunity to enhance this with AR after a brief familiarization period. Since the ad is interactive no matter what the user chooses, brands can design with purpose.
Learn more
How Trailmix went from soft launch to a global success using Unity's Performance Campaigns
Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
Celebrating creativity at Cannes Lion
Check out what we saw, what we learned, and what we still can’t stop talking about from the most recent Cannes Lions Festival of Creativity.
Bringing immersive storytelling to brands at NewFronts
Learn about exciting Made with Unity AR and VR projects and how brands can tap into that power and potential by designing emotionally impactful immersive experiences that audiences will remember.
AR challenges faced by brands and creatives
We surveyed 1000 creatives from advertising and marketing firms to gauge a better understanding of their comfort level, technical competency, and enthusiasm for AR.