Grow your app with Unity's user acquisition solutions
Boost app growth with diverse ad campaigns
Unity’s Advertising solutions enable you to run ad campaigns for your mobile app and be seen by millions of users every day on other apps and games.
Solutions for user acquisition
Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.
Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.
Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.
Why Unity
Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.
Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.
Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.
Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.
70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.
Case studies
Candivore partnered with Unity to advertise the game using Unity’s ROAS campaigns to grow their user base, going after valuable players that would keep coming back for more.
Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
GameJam launches and monetizes dozens of hyper-casual games with help from Unity.
Learn how an exclusive partnership with Unity tripled daily active users (DAU) for Fastlane: Road to Revenge.
Resources
Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.
Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.
Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.
Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.
Sign up for our Unity Ads newsletter to have the latest content, product, and industry news delivered to your inbox.
Frequently asked questions
How can I get started?
+How can I improve my user acquisition campaign's performance?
+What user acquisition campaign types are available?
+Where can I find more documentation?
+Still have more questions? Check out the expanded FAQ here.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.