As the leading game development platform, Unity has unique behavioral insights, premium advertising inventory, and self-service tools to help you grow your app or game.
Power up your app business
Solutions for all
Whether you’re an indie developer or a larger studio, Unity’s solutions can be tailored to fit your specific needs. Depending on your monetization strategy – ads, IAP, or a combination of both – you can choose to focus on supporting increases to the ads’ viewer base or ensuring that you pay the right price for your users, based on the value they bring in return.
Mobile attribution refers to the process of tracking where users learned about and installed your app. Interpreting third-party attribution is key to running effective campaigns – this allows you to both properly attribute where your installs come from and develop a holistic understanding of all your paid user acquisition efforts.
Busting user acquisition myths
Even though user acquisition is a known tactic for expanding a game’s audience, there are some common misconceptions that might prevent you from getting started. In this video, we get to the bottom of what you really need to know by breaking down these user acquisition myths.
Complete your player lifecycle management
Learn more about our monetization, user acquisition, and player engagement products to help you grow your games business.
Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.
Reach consumers across demographics
Mobile gaming has opened up the player ecosystem to all demographics. Due to gaming’s highly immersive nature, mobile gamers are fully engaged when playing, giving you an optimal environment to reach your audience.
Global access and fair auction dynamics
With Unity’s global reach, we have the scale to help you achieve your goals. Our Unified Auction gives all advertisers a fair chance to win impressions. An unbiased auction means no waterfall preferences and faster ad serving to reach more eyeballs.
Viewable and brand-safe environments
According to Moat, Unity measures 141% above industry benchmarks for view completion quality. We’re certified by the IAB’s Open Measurement standard, ensuring a consistent measurement across all Unity inventory regardless of the viewability vendor used.
Ad formats to achieve campaign success
A variety of ad formats, including video, playables, interstitials, banners, and AR, can help you reach your campaign goals, whether these are performance or awareness driven.
Unity’s ad platform reaches 2.2 billion devices globally and serves more than 23 billion ad impressions per month. This massive scale enables brand marketers to leverage a variety of ad formats, including AR, playables, and mobile video, each of which can both deliver immersive experiences and scale easily.
Immersive ad formats
Consumers want to feel a connection with brands, yet capturing their attention is challenging. Captivate your audience and create an opportunity for brand engagement with immersive ad formats like videos with interactive end cards, playables, and augmented reality ads.
Consumers are spending more time than ever in apps, and gaming apps present promising environments with valuable engaged audiences to capture greater attention and mindshare.
Get your message out and reach your audience at scale. With 1.9B global devices reached, 17B ads served each month, and almost 1B monthly completed video ad views, Unity can help you engage with your audience effectively to achieve your campaign goals.
Responsive AR ads
Responsive AR ads let you create unforgettable marketing that intelligently interacts with the real world. Marketing content begins as a 3D-rendered ad unit, and users can be given the opportunity to enhance this with AR after a brief familiarization period. Since the ad is interactive no matter what the user chooses, brands can design with purpose.