Captivate players with exciting ad formats

Tell your game’s story with ads that engage your players.

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Proven ways to engage new users

Video

Rewarded video and interstitials are some of the most engaging ad formats out there as they command attention to improve ROI.

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Playable ads

Players can experience part of the game before download to drive more engagement and conversion.

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End cards

End cards support video ads to drive conversion. These full-screen units follow the video and offer your audience an easy call to action inviting them to install the game.

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Helpful resources

Explore ways to improve your ad creatives for user acquisition campaigns.

Best practices for video

Video remains the leading ad format for in-game advertising. Check out our best practices for creative approaches to video in this guide.

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Creative ad testing app

Use the app to test your video and playable creatives to ensure the ad units are compatible with the Unity Ads environment.

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Creative specifications

Get more information on maximum file sizes and types, video lengths, and best practices in our technical documentation.

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Bulk uploading creatives

Upload your ads in bulk and monitor their moderation status as well as do mass modifications with Unity’s dashboard tools.

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Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

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