Proven ways to engage new players
Leverage an algorithm and automation to spend smarter
Our algorithm incorporates thousands of inputs to predict the likelihood that a given user will install a game after seeing an ad. We look at contextual signals, inputs about the user at the time of the ad request, and behavioral inputs to more accurately predict each user’s conversion rate so we can set a fair price for the ad buy.
Machine learning-based creative optimization
At Unity, we’re always trying to optimize ad units to find the sweet spot for optimal performance and user experience. We use a machine learning-based approach, a multi-armed bandit (MAB), that lets us test many designs to display the best design for users depending on the context, without any action needed by the advertiser.
Learn everything you need to know about playable ads in this short guide to designing a successful campaign, including where to place them, how to create them, and tips to increase clicks.
Best practices for video
Video remains the leading ad format for in-game advertising. Check out our best practices for creative approaches to video in this guide.
Creative Ad Testing App
Use the app to test your video and playable creatives to ensure the ad units are compatible with the Unity Ads environment.