Proven ways to engage new players
Video
Rewarded video and interstitials are some of the most engaging ad formats out there – commanding attention to ensure ROI.
Playable ads
With playable ads, players can experience part of the game before download to drive more engagement and conversion.
End cards
End cards support video ads to drive conversion. These full-screen units follow the video and offer your audience an easy call to action inviting them to install the game.
Helpful resources
Playables Guide
Learn everything you need to know about playable ads in this short guide to designing a successful campaign, including where to place them, how to create them, and tips to increase clicks.
Best practices for video
Video remains the leading ad format for in-game advertising. Check out our best practices for creative approaches to video in this guide.
Creative Ad Testing App
Use the app to test your video and playable creatives to ensure the ad units are compatible with the Unity Ads environment.