Captivate players with exciting ad formats

Tell your game’s story with ads that engage your players.

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Proven ways to engage new players

Video

Rewarded video and interstitials are some of the most engaging ad formats out there – commanding attention to ensure ROI.

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Playable ads

With playable ads, players can experience part of the game before download to drive more engagement and conversion.

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End cards

End cards support video ads to drive conversion. These full-screen units follow the video and offer your audience an easy call to action inviting them to install the game.

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“Unity Ads delivers quality performance at scale. We’ve consistently reached or exceeded our ROI targets, and playable ads let us reach highly engaged users at much higher volume than before.”

Linh Tijan, Sr. Manager, User Acquisition, Kongregate

“In our experience, video ads deliver highly engaged users – and it has been a pleasure working with the Unity Ads team.”

Erlend Christoffersen, Director of User Acquisition, Supercell

Features

Leverage an algorithm and automation to spend smarter

Our algorithm incorporates thousands of inputs to predict the likelihood that a given user will install a game after seeing an ad. We look at contextual signals, inputs about the user at the time of the ad request, and behavioral inputs to more accurately predict each user’s conversion rate so we can set a fair price for the ad buy.

Machine learning-based creative optimization

At Unity, we’re always trying to optimize ad units to find the sweet spot for optimal performance and user experience. We use a machine learning-based approach, a multi-armed bandit (MAB), that lets us test many designs to display the best design for users depending on the context, without any action needed by the advertiser.

Helpful resources

Playables Guide

Learn everything you need to know about playable ads in this short guide to designing a successful campaign, including where to place them, how to create them, and tips to increase clicks.

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Best practices for video

Video remains the leading ad format for in-game advertising. Check out our best practices for creative approaches to video in this guide.

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Creative Ad Testing App

Use the app to test your video and playable creatives to ensure the ad units are compatible with the Unity Ads environment.

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Everything you need to reach your audience

Whether you are a performance marketer, brand marketer or demand side platform (DSP), Unity’s advertising solutions have everything you need to meet your campaign goals.

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