• Games
  • Industry
  • Resources
  • Community
  • Learning
  • Support
Development
Unity Engine
Build 2D and 3D games for any platform
DownloadPlans and pricing
Monetization
In-App Purchase (IAP)
Discover and manage IAP across stores
Mediation
Maximize revenue and optimize monetization
Ad Quality
Protect your app’s user experience
Tapjoy
Build long-term user loyalty
All monetization products
User acquisition
User acquisition
Get discovered and acquire mobile users
Unity Vector AI
Connect players with the right games
Aura on-device advertising
Reach users on-device at peak engagement
All growth products
Use cases
3D collaboration
Build and review 3D projects in real time
Immersive training
Train in immersive environments
Customer experiences
Create interactive 3D experiences
All industry solutions
Industries
Manufacturing
Achieve operational excellence
Retail
Transform in-store experiences into online ones
Automotive
Elevate innovation and in-car experiences
All industries
Technical library
Documentation
Official user manuals and API references
Developer tools
Release versions and issue tracker
Roadmap
Review upcoming features
Glossary
Library of technical terms
Insights
Case studies
Real-world success stories
Best practice guides
Expert tips and tricks
All resources
What's new
Blog
Updates, information, and technical tips
News
News, stories, and press center
Community Hub
Discussions
Discuss, problem-solve, and connect
Events
Global and local events
Community stories
Made with Unity
Showcasing Unity creators
Livestreams
Join devs, creators, and insiders
Unity Awards
Celebrating Unity creators worldwide
For every level
Unity Learn
Master Unity skills for free
Professional training
Level up your team with Unity trainers
New to Unity
Getting started
Kickstart your learning
Unity Essential Pathways
New to Unity? Start your journey
How-to Guides
Actionable tips and best practices
Education
For students
Kickstart your career
For educators
Supercharge your teaching
Education Grant License
Bring Unity’s power to your institution
Certifications
Prove your Unity mastery
Support options
Get help
Helping you succeed with Unity
Success plans
Reach your goals faster with expert support
FAQ
Answers to common questions
Contact us
Connect with our team
Plans and pricing
Language
  • English
  • Deutsch
  • 日本語
  • Français
  • Português
  • 中文
  • Español
  • Русский
  • 한국어
Social
Currency
Purchase
  • Products
  • Unity Ads
  • Subscription
  • Unity Asset Store
  • Resellers
Education
  • Students
  • Educators
  • Institutions
  • Certification
  • Learn
  • Skills Development Program
Download
  • Unity Hub
  • Download Archive
  • Beta Program
Unity Labs
  • Labs
  • Publications
Resources
  • Learn platform
  • Community
  • Documentation
  • Unity QA
  • FAQ
  • Services Status
  • Case Studies
  • Made with Unity
Unity
  • Our Company
  • Newsletter
  • Blog
  • Events
  • Careers
  • Help
  • Press
  • Partners
  • Investors
  • Affiliates
  • Security
  • Social Impact
  • Inclusion & Diversity
  • Contact us
Copyright © 2025 Unity Technologies
  • Legal
  • Privacy Policy
  • Cookies
  • Do Not Sell or Share My Personal Information

"Unity", Unity logos, and other Unity trademarks are trademarks or registered trademarks of Unity Technologies or its affiliates in the U.S. and elsewhere (more info here). Other names or brands are trademarks of their respective owners.

  1. Unity Newsroom
  2. Unity Puts Developer Choice and Flexibility at the Center of Game Development at Unite 2025

Unity Puts Developer Choice and Flexibility at the Center of Game Development at Unite 2025

Nov 19, 2025

SAN FRANCISCO — November 19, 2025 — Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today at its annual Unite conference unveiled a slate of innovations to enable creators to develop, deploy, and grow games on every major platform from inside one trusted environment.

“We want to be the bridge between developers’ creativity and the players who turn their games into global hits,” said Matt Bromberg, President and CEO of Unity. “We’re putting developers in control of their own success — giving them real choice and the power to do it all seamlessly inside Unity.”

Develop faster:

  • Enhanced security with Unity Core Standards — an established set of technology and guidelines that will provide developers with verified and signed packages to enhance trust and reliability for the third-party tools that help bring the Unity platform to life, so developers can build with confidence.
  • Better performance, stability, and upgradability with the new Unity 6 Production Verification process, which has set a new standard of quality across all of its teams. This included partnering with KONAMI to develop Survival Kids, which was pivotal in pressure-testing many innovations, including day-one support for Nintendo Switch™ 2 and GameShare.
  • Unity’s Industry team has introduced Unity Studio (now in open beta), a new authoring tool for web browsers that solves many of the common issues that industrial users have, from data transformation to iteration and collaboration. It points the way for collaborative authoring in the future; more details to follow next year.
  • Coming in 2026, the Unity AI Gateway is for developers who choose to bring AI into their workflow. It will be the officially supported way to connect third-party AI agents securely with Unity. The Gateway ensures verified third-party agents can interact with the Editor while enabling highly accurate Unity assistance with deep context on a developer's scene, hierarchy, assets, platform targets, and more.

Deploy everywhere:

  • Platform Toolkit - simplifies multi-platform deployment with a single workflow that integrates SDKs, automates certification checks, and reduces time-to-launch across devices.
  • Developer Data Framework - provides deeper, more actionable insights to help developers improve their games, while enhancing their control over how their data is collected and shared.

Grow with greater flexibility:

  • With app stores opening up globally and mobile In-App Purchase (IAP) spend growing, Unity’s introducing new enhancements to its native IAP (now in limited early access). Developers will get a single place to manage everything from their digital catalogs to payment providers and web shops across mobile, web, and PC.
  • Unity Vector — Unity’s AI platform helps developers find their next deeply engaged players and deliver better ad experiences that keep them engaged.

Also announced today at Unite, Unity’s next long-term support (LTS) release, Unity 6.3 - extending the Unity 6 foundation with major 2D and 3D rendering upgrades, optimized 2D physics, and faster multiplayer prototyping through new ready-to-use templates - will be available in December 2025.

Unite 2025 brings together over 1,500 developers for technical sessions, networking, and hands-on learning. The Keynote will be livestreamed here, with recorded sessions available to Unity’s global community in the coming weeks.

###

About Unity
Unity [NYSE: U] offers a suite of tools to develop, deploy, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.

Forward-Looking Statements

This publication contains “forward-looking statements,” as that term is defined under federal securities laws, including, in particular, statements about Unity's plans, strategies, and objectives. The words “believe,” “may,” “will,” “estimate,” “continue,” “intend,” “expect,” “plan,” “project,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Further information on these and additional risks that could affect Unity’s results is included in our filings with the Securities and Exchange Commission (SEC) which are available on the Unity Investor Relations website. Statements herein speak only as of the date of this release, and Unity assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this publication except as required by law.

Nintendo Switch is a trademark of Nintendo.