Grow your mobile app with Unity Ads

Maximize revenue and attract the right users.

Drive your app revenue and growth

Unity Ads gives you the tools and analytics to help you achieve your app's goals. Whether you want to start creating in-app ads, IAPs (in-app purchases), or market your app to a potential audience, Unity Ads has the tools and expertise you need to succeed.

Solutions

Monetize your app with IAPs or in-app ads

Integrate in-app purchases into your game economy or strategically place ads to monetize your mobile app.

Monetize your app

Help users discover your app

Choose the type of campaign based on your business goal (scale, engagement, or performance) and stay in control of your user acquisition strategy.

Get more users

Leverage an expansive ecosystem

Connect to the Unity Ad Exchange a fair first price auction with over 60 demand sources from a single SDK.

Unity Ads kickstarts the growth loop

Built to be better together, Unity’s monetize and advertising tools set your app up for success by fueling a cycle of growth. Use them separately or together depending on your app’s goals. Learn more about the growth loop here.

Customer spotlight

“Working closely with the client team has been a win for us and has definitely helped with managing our waterfall rate accordingly. Unity has brought us a higher fill rate and helped us achieve a 10% increase in overall eCPM.”

KELLY KANG / PIXEL UNITEDDirector

“Using Unity’s tools during our soft launch phase allowed us to get a clear picture of the metrics we wanted to track, the marketability of the game, whether our creative was resonating with our audience, and where to dive deeper to keep optimizing after the global launch.”

YOOJIN JUNG / TRAILMIXHead of User Acquisition and Growth

Award winning mobile ads solutions

Unity Ads solutions focus on bringing the best tools to market for the game industry. We’re proud to be the recipients of several industry awards year after year, including Pocket Gamer's Best Advertising and User Acquisition award for 2021 and 2022, and Unity ranked as a top ad network in Singular's annual ROI index report in 2022.

Resources

Mobile Growth And Monetization 2023 report

Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.

Get the report

Unity Ads glossary

Explore common terms and acronyms to learn the basics of mobile game ads, in-app purchases, and acquiring new players.

Learn more

Find the right monetization partner

Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

Read article

Stay informed about Unity Ads and mobile advertising