Unity Gaming Services

Grow your game into a business with Unity Ads

Unity Ads has the solutions to help you place and fill ads in your game for the best price, as well as finding and acquiring the right players to grow your user base.

Ad solutions that scale

Studios everywhere rely on Unity Ads to grow their games into businesses. Whether you need to monetize your game or acquire users, we support you at each step. If your strategies are simple or complex, our tools scale to fit your needs.

Drive more revenue and grow your user base

Diverse demand for your ad inventory

Drive the highest revenue for your in-game ads, whether the advertiser comes from Unity or one of over 60 demand partners.

In-app purchases simplified

Power your game economy and get player insights by enabling in-app purchases across all popular app stores with a single unified API.

Reach billions of users

With 2.6B global devices reached and 23B ads served each month, the scale of Unity’s network can help your game be seen by the right users to achieve your campaign goals.

Smarter targeting

Scale faster with advanced targeting solutions that use machine learning to optimize campaign spending based on your revenue and retention goals.

Vikash Jaiswal, CEO and Founder, Gametion

“Unity is fabulous, superfast, and easy to use. Overall, the performance is of superior quality. With Unity, we were able to expand our game into the most installed game in India.”

Vikash Jaiswal, CEO and Founder, Gametion
Hoa Ngo, Cofounder, GameJam

“Unity is one of our most trusted partners. In a world where some ad networks now compete with developers, it’s helpful to have a powerful ally like Unity behind you that wants to make the world a better place by enabling creators like ourselves.”

Hoa Ngo, Cofounder, GameJam
Kelly Kang, Director of Ad Monetization & Publishing Partnerships, Big Fish

“Working closely with the client team has been a win for us and has definitely helped with managing our waterfall rate accordingly. Unity has brought us a higher fill rate and helped us achieve a 10% increase in overall eCPM.”

Kelly Kang, Director of Ad Monetization & Publishing Partnerships, Big Fish
Vineeth Sethu, executive producer, Rovio, Angry Birds 2

“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple and clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”

Vineeth Sethu, executive producer, Rovio, Angry Birds 2
Mark Wang, cofounder and head of operations, Game Hive, Tap Titans

“The ARPU from Unity Ads has been phenomenal. We’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”

Mark Wang, cofounder and head of operations, Game Hive, Tap Titans
Franklin Song, cofounder and COO, SOULGAME Inc, Soda World

“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in ARPDAU from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”

Franklin Song, cofounder and COO, SOULGAME Inc, Soda World
Majid Khosravi, founder and CEO, Twimler, Fruit Bump

“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and our ARPDAU skyrocketed by 15%.”

Majid Khosravi, founder and CEO, Twimler, Fruit Bump

Solutions crafted by game experts

Easy to set up and use

Integrate ads directly into any game with a simple SDK designed to be lightweight and easy to update.

Diverse ad formats

Easily integrate various ad formats into gameplay, from rewarded video to interstitials, so you can boost your cost-per-thousand (CPM) results.

Trust and safety

Unity gives you the tools, resources, and insights to help you control ads in your games, stay compliant with regulations, and make informed monetization decisions.

Campaign management

Easily set up, monitor, and optimize your ad campaigns with our dashboard – designed to empower you to self-serve.

Powerful analytics

Access actionable analytics and build custom reports through a handy drag-and-drop interface so you can get better insights on your projects and generate a more sustainable revenue.

Expert advice and service

Discover best practices and get support on account management and professional services from industry veterans.

Stay in touch

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Frequently asked questions

What are some of the games that currently use Unity Ads?

Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month. Read all about our customer success stories here.

How much money can I expect to make with my game?

The average eCPM for Unity Ads depends on many factors such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game. The ads monetization best practices guide provides advice on maximizing revenue through strategic implementation.

How can I improve my campaign’s performance?

Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing campaigns.

What is Audience Pinpointer?

Audience Pinpointer is a powerful UA tool that uses machine learning to help you find the players most likely to have value beyond the app install. Using dynamic pricing, it allows you to bid more for predicted high-value users and less for easy to find users. Read more about how it helps your return on ad spend (ROAS) and retention goals here.

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