Drive revenue and player engagement with rewarded video
Rewarded video is more engaging than any other online advertising format. With nearly 70% of users demonstrating favorable attitudes to rewarded video, Unity reaches them at scale without negatively impacting player retention.
The most robust ad solution in gaming
Scale and precision across ad sources
Unified Auction delivers the highest revenue to developers, whether the advertiser came from Unity, Google, or one of over 40 other demand partners.
Comprehensive format support
Natively integrate any format – like rewarded video, banners, interstitials, rich media, playables or even AR – into player gaming experiences to boost CPM results.
Simple Setup
Integrate ads directly in Unity’s development platform. Even games built on other platforms can simply integrate with Unity Monetization 3.0 to generate sustaining revenue through lifetime value optimization and advanced analytics.
Maximize your revenue with Unified Auction
Traditional Waterfalls
Traditional waterfall methods leave money on the table by stacking ad partners based on historical results. This is not only inefficient, but can create latency in serving the ad. With a user’s attention increasingly at a premium, milliseconds can make the difference in whether or not an ad is even displayed.
Unified Auction
Unified Auction gives all advertisers a fair chance to win the impression. The highest bidder wins every time, with reduced latency in serving the ad. A fair and unbiased auction means higher bids for your traffic, faster ad serving to reach more eyeballs, and ultimately more money in your pocket.
Space Ape triples its daily users with Unified Auction
Learn how an exclusive partnership with Unity tripled DAU for Fastlane: Road to Revenge.
The most comprehensive monetization platform for games
Purpose-built for the leading mobile game platform, the Unity Monetization SDK 3.0 makes it easier than ever to get started. Whether you are running ads, IAP, Personalized Placements, or any combination, see what you can do with our most comprehensive SDK to date, and how you can get up and running as quickly as possible.
Download the free games monetization report
Based on a survey of over 2,000 mobile game developers and players, download this report to understand the current trends in monetization, and understand how to capitalize on the enormous potential of rewarded video ads.
Unity releases Google advertising for developers
Google and Unity have announced a strategic partnership that will change the way advertisers reach gamers on-the-go and help you, the developers, to monetize your apps.