Monetize your game while optimizing the player experience.
Ad solutions that scale
Studios everywhere rely on Unity Ads to grow their games into businesses. Whether you need to monetize your game or acquire users, we support you at each step. If your strategies are simple or complex, our tools scale to fit your needs.
Drive more revenue and grow your user base
Diverse demand for your ad inventory
Drive the highest revenue for your in-game ads, whether the advertiser comes from Unity or one of over 60 demand partners.
In-app purchases simplified
Power your game economy and get player insights by enabling in-app purchases across all popular app stores with a single unified API.
Reach billions of users
With 2.6B global devices reached and 23B ads served each month, the scale of Unity’s network can help your game be seen by the right users to achieve your campaign goals.
Smarter targeting
Scale faster with advanced targeting solutions that use machine learning to optimize campaign spending based on your revenue and retention goals.
“Unity is fabulous, superfast, and easy to use. Overall, the performance is of superior quality. With Unity, we were able to expand our game into the most installed game in India.”
“Unity is one of our most trusted partners. In a world where some ad networks now compete with developers, it’s helpful to have a powerful ally like Unity behind you that wants to make the world a better place by enabling creators like ourselves.”
“Working closely with the client team has been a win for us and has definitely helped with managing our waterfall rate accordingly. Unity has brought us a higher fill rate and helped us achieve a 10% increase in overall eCPM.”
“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple and clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”
“The ARPU from Unity Ads has been phenomenal. We’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”
“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in ARPDAU from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”
“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and our ARPDAU skyrocketed by 15%.”
Discover more
Resources and case studies to help you succeed
How Trailmix went from soft launch to a global success using Audience Pinpointer
Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
New gaming insights and trends
Get insights about the state of the gaming industry to help you make better games and run a stronger business as a developer.
iOS resource center
iOS resources, features, and content to help publishers and advertisers transition smoothly to a privacy focused ad environment.
Discover how Gametion achieved global reach
Gametion used Unity ads to achieve 475 million installs since launch – the most of any Indian game developer to date. Find out how they did it.
Avoid these four common mistakes
Learn about common mistakes and misconceptions when monetizing a mobile game – and how you can avoid them – in our free-to-download guide, The four monetization mistakes that are costing you money.
Unity Ads delivers new players for GameJam
Find out how GameJam launched and scaled dozens of hypercasual games with the help of Unity.
User acquisition best practices
We consulted our Unity Ads experts to get their recommendations on strategies for launching, bidding, creative concepts, post-install optimization, and more.
Why Uken went exclusively with Unity Ads
Discover how Uken, after going exclusive with Unity Ads, experienced a 15% increase over its baseline in engagement (sessions) and a 7% lift in retention.
Complete your player lifecycle management
Get deeper insights into players and create tailored experiences with analytics and engagement solutions.
Data driven development decisions
Bring your deep data and insights to the surface with Unity Analytics, helping you to explore, understand, and improve your game.
Engage your players at every step
Personalize your game experience like never before with our player engagement solutions.
Frequently asked questions
Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month. Read all about our customer success stories here.
The average eCPM for Unity Ads depends on many factors such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game. The ads monetization best practices guide provides advice on maximizing revenue through strategic implementation.
Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing campaigns.
Audience Pinpointer is a powerful UA tool that uses machine learning to help you find the players most likely to have value beyond the app install. Using dynamic pricing, it allows you to bid more for predicted high-value users and less for easy to find users. Read more about how it helps your return on ad spend (ROAS) and retention goals here.