Use the leading real-time 3D platform to create bleeding-edge experiences, stay at the forefront of innovation, and drive high consumer engagement with new immersive advertising formats.
Wayfair uses AR to let users visualize what furniture would look like in their homes before purchasing it.
Deepen positive brand association with cutting-edge tech
Brands and agencies are shifting to real-time and 3D in their marketing and creative strategies. Partnering with Unity for these emerging formats empowers you with both the creative technology and the audience reach.
“Rather than just being a solutions provider, REWIND is a solutions designer. There are no ‘off-the-shelf’ responses to a brief. The flexibility of Unity’s core engine enabled us to bring all the technology together and achieve first-class social AR/VR experiences.”
“Unity’s versatility was essential in realizing a project of this scale and ambition – and its comprehensive feature set allowed our artists and developers to work seamlessly alongside one another.”
Capture your audience’s imagination
Cutting-edge real-time 3D technology creates immersive experiences that push the boundaries of your audience’s imagination and create powerful brand association.
Nike React: Game of Go
Game of Go is a location-based experience in Los Angeles created to celebrate the launch of the Nike React shoe. The installation gave people the ability to virtually race against one another while testing out the fit and feel of the sneakers. This virtual reality (VR) event attracted a lot of attention from the press and became the highest-scoring FWA project of all time.
PHAROS AR
Childish Gambino, known for being a global trailblazer, wanted an augmented reality (AR) app as a way to deeply engage his fans. The experience combines storytelling, music, and technology and allows fans to enter the Pharos world, which includes new songs and artwork by the artist himself.
Walmart VR Training Experience
Walmart upgraded the employee training at Walmart Academies nationwide by using VR. Based on the huge success of that program, all stores in the U.S. are now using Oculus VR headsets to provide a unified training experience to more than a million employees. They plan to use VR to train associates in three main areas: new technology, soft skills like empathy and customer service, and compliance.
ABC News Royal Wedding AR
Trigger created a temporary, unique Royal Wedding AR module, which was integrated into the existing ABC News app to celebrate the Royal Wedding in 2018. The module allowed ABC News to engage fans in the event by using AR to invite objects from the Royal Family into their living rooms.
Wayfair
Wayfair uses AR to help users easily visualize how a variety of Wayfair furniture designs would look in their home. Users scan their floor plan with their phone, and then select furniture designs and drag and drop them into place using their smartphone as a viewfinder.
Jaguar I-PACE
Jaguar introduced its first all-electric performance SUV vehicle with an interactive virtual reality (VR) experience. Customers can now explore the design and engineering stories behind I-PACE Concept through a blend of cinematics and immersive VR technology.
Royal Caribbean
The Celebrity Edge Access Tour app features beacon technology, AR, binaural audio, soundscaping, and 360º videos to give visitors access to restricted areas and showcase the ship’s original facilities. Passengers can explore more than a dozen innovative spaces onboard the Celebrity Edge.
LEGO® AR Playgrounds
The LEGO® AR Playgrounds app uses ARKit to bring LEGO characters to life amid physical LEGO sets. Players can place digital LEGO characters and blocks in real-world environments; their digital creations can also interact with physical LEGO sets. ARKit provides multi-user support, so two people can play together in the same playground.
INFINITI
Nissan Mitsubishi worked with Visionaries 777 to create an AR experience to explore every detail of the INFINITI QX50, a premium midsize SUV, showcasing its head-turning design. Users can customize the vehicle by choosing paint colors, wheels, and other options as well as zoom in on the open door and view the inside of the car.
David Bowie is
David Bowie is is the augmented reality adaptation of the legendary exhibition about the legendary artist. The app features high-resolution captures and immersive settings, preserving the essential elements of the full museum show in stunning detail.
“With Unity’s real-time 3D development platform, we are able to create immersive learning experiences to improve the efficiency and effectiveness of training that will reach more than one million Walmart associates. The flexibility and extensibility of the platform powers Strivr’s solution to deliver more impactful training.”
“When you watch a module through the headset, your brain feels like you actually experienced a situation. We’ve also seen that VR training boosts confidence and retention while improving test scores 10 to 15 percent – even those associates who simply watched others experience the training saw the same retention boosts.”
Do you want to meet us at Cannes Lions?
Unity brings the leading real-time 3D platform for creating bleeding-edge brand experiences to the beaches in Cannes for the international festival of creativity. Let’s get together!
“Rather than becoming experts on every platform and device, Unity allows us to build up our expertise in one tool and still reach a huge audience. Unity’s editor also allows us to iterate rapidly, so we can spend more time on polish instead of getting basic features working and tested.”
Tech Pillars for Brands and Creative Agencies
Tools to bring your creative vision to life.
AR and VR
Battle-tested by games and used across industries more than any other platform, more than 60% of all AR/VR content is created with Unity.
Graphics
Unity gives you the tools to create high-fidelity, scalable graphics that look amazing on high-end devices and are performant on low-end devices.
Creation tools
With these tools, artists can focus on content creation and their creative vision, without relying on programmers to execute code.
Advertising
Unity’s ad platform reaches 1.7 billion devices globally and serves more than 10.5 billion ad impressions per month, letting you connect with your audience.
The real-time development platform-of-choice for brands and creative agencies
Create bleeding-edge experiences, stay at the forefront of innovation, and drive high consumer engagement with new immersive advertising formats.
True flexibility
The Unity platform is unmatched in extensibility and ready to be adapted to current and evolving needs with a powerful C# scripting system, comprehensive API and extensive documentation. Source code access can be purchased for under-the-hood C++ development.
Rapid creation
With its intuitive UI and tools, Unity makes it easy to jump-start a working prototype and bypass spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create and iterate.
Unparalleled platform support
Maximize your reach with support for 25+ platforms. Unity partners early and deeply with publishing platforms so you can build once and deploy to Android, iOS, Windows Phone, Tizen, FireOS, as well as to desktop, consoles, and mobile VR.
Rich interactivity
Unity includes a robust and well-documented API with access to the complete range of Unity systems, including physics, rendering, and communications, to enable a rich interaction model and integration with other systems.
Optimal graphics performance
Unity’s Scriptable Render Pipeline provides total flexibility for graphics optimization. The High Definition Render Pipeline offers world-class visual quality on high-performance hardware while the Lightweight Render Pipeline maintains responsive performance when scaling for mobile.
A massive catalog of assets and tools
The Unity Asset Store gives you access to the largest marketplace of off-the-shelf assets and productivity tools to jump-start your project. These building blocks cut down on development time to get you up and running and across the finish line faster.
The largest community of real-time creators
Unity Developer is #7 of the top 10 fastest growing jobs in the U.S. according to LinkedIn. With the talent pool centralized on Unity Connect, and a certification program to validate skills against a standard of aptitude, it’s easy to find skilled Unity talent to build your team.
