Dr. Seuss Enterprises and Sugar Creative
Build stronger brand connections – virtually
Make brand touchpoints and audience experiences so immersive they’re unforgettable. Take visitors on a journey into virtual reality (VR). Invite consumers to engage with your app as they browse, try on and purchase. Give students, staff, or spectators an augmented reality (AR) experience they can reach out and touch.
Brands expand their reach with AR and VR
Wayfair
Wayfair uses AR to help users easily visualize how furniture designs would look in their homes. Users scan their floor plan with their phone, then select decor products and drag-and-drop them into place using their smartphone as a viewfinder.
Dr. Seuss’s ABC: An amazing AR Alphabet!
Sugar Creative used Unity MARS to bring engagement and interactivity to young readers, and to ensure their learning experience would retain the magical quality and memorability that Dr. Seuss achieved with his beloved characters.
LEGO® AR Playgrounds
The LEGO AR Playgrounds app brings LEGO characters to life amid physical LEGO sets, where players can interact with their digital creations and physical LEGO scenes too. With multi-user support, two people can play together in the same playground.
INFINITI
Nissan Mitsubishi worked with Visionaries 777 to create an AR experience that enables customers to explore every detail of the INFINITI QX50, zoom through the interior, and customize the vehicle by choosing paint colors, wheels, and other options.
Nike React: Game of Go
Game of Go is a location-based experience in Los Angeles, created to celebrate the launch of the Nike React shoe. The installation offered people the chance to test the sneakers’ fit and feel in a virtual race against other visitors.
Walmart VR Training Experience
Walmart upgraded employee training at Walmart Academies nationwide using VR, using Oculus VR headsets to provide training to more than a million employees. They plan to use VR to train associates in new technology, empathy and customer service, and compliance.
Unity MARS is the toolkit that has allowed us to realize a new horizon, a shift in the potential of immersive experiences, by enabling them to become truly dynamic.
Create AR and VR experiences with Unity
Unity Pro
Use Unity’s professional, real-time platform to create brand experiences and immersive applications in any industry.
Unity MARS
Add the Unity MARS toolset to author context-aware mixed and augmented reality apps that integrate with the real world.
Take a closer look
Intelligent AR
Unity MARS delivers responsive, location-aware AR experiences by bringing real-world environment and sensor data directly into the creative workflow.
Supercharge AR development
From games to faces to tabletops to DIY, starter templates are predesigned, customizable building blocks that help AR developers save time in Unity MARS and deliver projects faster.
From imagination to reality
What keeps immersive apps from feeling integrated into the environment? How is exploring AR ideas different from other media formats? Will Humphrey from immersive studio Sugar Creative shares some insights based on the development of AR success stories Wallace & Gromit: The Big Fix Up and Dr. Seuss’s ABC – An Amazing AR Alphabet.
Plain-language authoring
Imagine the lines of code it takes to recognize the ground and plant it with blades of grass. With Unity MARS Rules, you could boil this down to just a sentence and help dev teams author faster.
Additional resources
Unity Success Plans
Enhance productivity and resolve issues quickly with Unity Success Plans. Get help planning, implementing, deploying and maintaining your projects from Unity experts and engineers.
Introduction to XR: VR, AR, and MR Foundations
Use Unity to build and run two simple XR applications on your own smartphone: a “VR Museum” app and a handheld AR app. Then brainstorm, define, visualize, and iterate your own original concept for an XR application.
Unity’s immersive tools in the news
Dr. Seuss Goes Augmented
From social media filters to games to location-based art, learn how Unity MARS is enabling mobile AR to continue finding new ways into the mainstream.
An augmented reality Wallace & Gromit story
Wallace & Gromit: The Big Fix Up debuted at AWE 2020. Read about how fans are invited to enter Aardman’s augmented world via a mobile app made in Unity MARS.
Unity MARS – an AR Creation Studio
Check out the first two projects launched using the intelligent AR capabilities of Unity MARS.
Magic Leap And HoloLens go to MARS
See how Unity’s AR tools allow developers to build one AR application that works across multiple major platforms.