Why use a 3D product configurator
Made with Unity: 3D configurator
Here is a WebGL deployment of a real-time 3D car configurator made with Unity Forma.
To create this car configurator, the computer-aided design (CAD) file was optimized using Pixyz Studio. This reduces the weight of 3D files so that they can be used on different platforms. The more the file is optimized, the faster it will load on a platform.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
High Definition Render Pipeline (HDRP)
One of Unity’s prebuilt scriptable rendering pipelines, HDRP delivers high-fidelity graphics on high-end hardware, including web browsers. HDRP offers the highest rendering quality and includes features like real-time ray tracing.
HDRP provides advanced 3D real-time rendering technologies optimized for PC (Windows/Mac/Linux/VR).
Universal Render Pipeline (URP)
Unity’s other prebuilt scriptable rendering pipeline, URP offers full platform reach on all devices supported by Unity, such as mobile (Android and iOS) and PC. By making tradeoffs in regard to lighting and shading (that is, it cannot be used in conjunction with HDRP), URP delivers powerful graphics and real-time performance on performance-constrained platforms.
Universal Render Pipeline content can be deployed to the WebGL platform to run interactive experiences from Unity in a web browser, as you can see in the product configurator above. WebGL experiences are particularly effective on mobile devices.
Unity Forma’s Quality Profile feature
The image above shows the same model in three variations: HDRP, URP, WebGL.
With Unity Forma’s Quality Profile feature, you can manage multiple configurators from a central point, and optimize the experience with platform-specific resolutions, material representations and graphics settings.
Marketing with real-time 3D configurators
Deep dive: Arksen x canVERSE case study
Real-time 3D configurators in action
Discover a range of interactive product configurators created by Unity customers across multiple industries.