The business world is evolving faster than ever as new technologies redefine how organizations operate, collaborate, and engage with their audiences. Stagnant workflows and static 3D models are being replaced with dynamic, interactive, and immersive solutions that are rewriting the norms for industries ranging from manufacturing to healthcare.
This e-book dives into how adopting interactive experiences and immersive technologies can propel businesses into new realms of efficiency, creativity, and competitive edge. Featuring:
By the end of this e-book, you’ll better understand how immersive technologies can enhance customer experiences, improve operational workflows, and set your organization up for future success.
Interactive experiences leverage real-time 3D technology (RT3D), enabling users to engage directly with digital environments. Whether it’s a buyer customizing a product online, employees collaborating on a 3D design model, or trainees practicing skills in simulated settings, these technologies bring creativity and efficiency to life.
Efficiency gains
Enhanced customer engagement
Data-driven insights
Interactive experiences offer clear advantages for operational efficiency, customer satisfaction, sales conversion, and more. Brands that capitalize on these technologies stand out in crowded markets, setting a new benchmark for engagement, productivity, and innovation.
Explore the connection between real-time 3D technology, digital transformation, and the industrial metaverse in our e-book Digital transformation: the key to success in the industrial metaverse.
1Source: Forrester Study. Disclaimer: As of October 2019
Immersive technology refers to tools like augmented reality (AR), virtual reality (VR), and mixed reality (MR) that create simulated or enhanced environments. While AR enhances the real world with overlays, VR immerses users in entirely virtual environments, creating unparalleled opportunities for education, interaction, and exploration.
Employee training through VR
Explore immersive training solutions
Collaborative design in real-time 3D
Learn more about collaborative design and product review solutions
Interactive customer experiences
Dive deeper into immersive customer experience solutions
Adopting interactive and immersive technologies often begins with understanding your organizational goals. Do you aim to enhance workforce skills, create dynamic customer experiences, or improve existing workflows? Identifying your priorities will guide your investments.
Key considerations for adoption
Define goals: Align your goals with measurable KPIs (e.g., reduced time-to-market, higher customer engagement).
Choose the right tools: Platforms like Unity provide the flexibility to develop immersive solutions tailored to specific industries.
Collaborate cross-functionally: Bring together technical teams with business stakeholders to ensure seamless adoption.
Iterate as you scale: Start with a small pilot, review outcomes, and scale incrementally to mitigate risks and optimize results.
Integrating these technologies requires buy-in not just from IT departments but from leadership teams and frontline staff. Common hurdles include costs, resistance to change, and technical complexity. To mitigate these:
Check out our e-book Best practices to develop XR for industry applications for more top tips and advice on adopting immersive applications successfully in your organization.
Immersive and interactive technologies are no longer futuristic concepts. With Unity, global enterprises are already seeing results across industries.
Manufacturing excellence
HD Hyundai Infracore adopted AR for the maintenance of construction machinery, which helps them troubleshoot, fix complex broken machinery, and conduct performance tests at worksites.
When complex construction machinery breaks down, AR is used to troubleshoot the issue and identify the issue. The app can be used on devices like smartphones and tablets, a true innovation in the construction machinery industry.
Retail breakthroughs
Luxury retailer Camille Fournet’s interactive shopping experiences drove 500% higher conversion rates and improved engagement with digital-native consumers.
In luxury retail, customer experience and brand loyalty are as important as the products themselves. While an in-store shopping experience with Camille Fournet provides shoppers with a personalized experience, the ability to recreate this in an e-commerce environment is a challenge.
With a real-time 3D product configurator built by SmartPixels and powered by Unity, Camille Fournet has maximized sales and consumer engagement, while reducing manufacturing costs, further demonstrating where the future of luxury shopping is heading.
Healthcare innovations
Cincinnati Children's Hospital in the U.S. developed virtual simulations that cut onboarding times by 75% and ensured critical care staff were fully prepared for real-world scenarios.
Cincinnati Children’s Hospital uses virtual reality to change global health outcomes. With Unity they have created a “mediverse” for real-time, global expert consultation on complex pediatric cases. The Cincinnati Children’s Hospital’s Virtual Reality Surgical Simulation (VR3S) enhances surgical planning and training for congenital heart disease cases.
Automotive advancements
Toyota Motor Corporation is utilizing Unity’s technology in their HMI development pipeline, improving efficiency across all stages of design and engineering by minimizing rework, optimizing development processes, streamlining data management, and delivering a stable, high-performance GUI experience to consumers.
They are developing in-house ‘digital cockpits’ to connect drivers, vehicles, and society as part of their efforts to create innovative user experiences. Hundreds of software engineers are involved in developing instrument clusters, infotainment systems, and other components.
The future belongs to companies that dare to innovate. By investing in interactive experiences and immersive technologies, you’re not just keeping up with the shift in business paradigms—you’re staying ahead of it.
Take your first step towards redefining your business operations. Ready to enhance collaboration, reduce costs, and wow your customers?
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