Unity Advertising Policy Center

Unity Advertising Policy Center

These Unity policies help protect our advertising product suite, and provide you guidance on what is and isn’t allowed so that your advertisements and applications can be safely enjoyed by your users. Please review the policies linked below, and the Advertising Terms of Service which incorporate these policies, to help ensure your successful use of Unity’s ads products and services.

Prohibited and Restricted Content

Before running any advertising campaigns or monetizing your application, ensure that they comply with this content policy in order to maintain a safe and positive user experience across the Unity network.

Advertising Placements

Ad placements should be implemented in a way that doesn’t misrepresent the nature of the advertisements, encourage accidental clicks, or otherwise interfere with your application’s content and functionality.

Rewarded Ad Inventory

Subject to the limitations set forth in this policy, publishers can incentivize ad views in their applications by offering their users certain in-app rewards.

Invalid Activity

Publishers may not use artificial, fraudulent, deceptive or other means to simulate, manipulate or increase impressions, views, taps, clicks, downloads, installs or other user actions.

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