Rewarded Ad Inventory Policy

Last updated: December 4, 2024

What’s Changed: We updated the Rewarded Ad Inventory Policy with terms relevant to the completion of third-party offers and clarified Publishers’ obligations in offering Reward Offers.

Publishers must comply with all of the following:

  • Publishers of Applications may offer their End-Users the opportunity to view Ads or complete third-party offers in exchange for in-app virtual rewards such as game tokens, virtual currency, gems, and other in-app items (each, a “Reward Offer”), provided that publishers may not:
    • encourage or incentivize End-Users to interact with the Ad itself in such a way as to generate taps, clicks, downloads, installs, or other End-User actions;
    • encourage or incentivize End-Users to view an Ad or take any action in connection with an Ad using:
      • any offers of real-world rewards such as cash, prizes, incentives, gift cards, goods, services, vouchers or anything of value; or
      • language that any Ad engagement will help the publisher or any other party directly (e.g., “support us” or similar language).
  • For Reward Offers resulted from completion of third-party offers (as part of the Offerwall designated ad units), publishers shall:
    • Promptly make available to the End-Users any offered reward, upon receiving an indication of offer completion.
    • Upon termination of, removal from, or any other unavailability of the Offerwall ad unit in the Application, the Publisher shall immediately notify the Company of such unavailability, to ensure there is a communication mechanism to indicate offer completions.
    • In case of any technical or other issues that may prevent or hinder providing the reward to End Users in a timely manner, Publisher shall provide Unity with immediate detailed notification.
    • Publisher shall ensure that any offer completions within the offer timeframe communicated to the End-User, shall be rewarded according to its terms, regardless of whether the Offerwall is available in the Application or not.
  • Publishers making Rewarded Offers must clearly disclose the reward and the required action for each applicable reward (e.g., “View this Ad to receive 10 gems”).
  • The Rewarded Offer may only be fulfilled after an End-User affirmatively opts in (on a per Rewarded Offer basis) and completes the required task for the relevant Rewarded Offer.
  • All rewards must be immediately redeemable from within the Application in which the Rewarded Offer was made.
  • Chance-based or randomized rewards from Rewarded Offers are permissible so long as the publisher conspicuously discloses the probabilities of the different rewards to the End-User prior to opt-in.
  • Publishers may not offer a Reward Offer that cannot actually be redeemed or otherwise fail to deliver the promised Rewarded Offer upon completion of the required task.
  • Publishers, and not Unity, are solely responsible for all Reward Offers and must fulfill the terms of each Reward Offer with each End-User.
  • Publishers offering Real-Word Reward Offers in their Application shall immediately reach out to their Unity contact person and additional terms may be communicated with respect to such Application.

Unity reserves the right to withhold payment to publishers for Rewarded Offers offered in violation of the aforementioned Rewarded Ad Inventory Policy. Payment will be released upon resolution of the violation, at Unity’s discretion.