Made with Unity
BMW 8 Series - Ray Tracing
To highlight what is achievable with real-time ray tracing, Unity and NVIDIA collaborated with BMW to showcase the 2019 BMW 8 Series Coupe. Rendered in real-time in Unity, viewers are shown a real car and another powered by Unity and NVIDIA; the dazzling array of lights and visual fidelity makes the vehicles indistinguishable from one another
Cadillac Virtual Showroom
This interactive 3D application integrates design models directly to create an inspiring sales experience. In the virtual showroom, customers can build and personalize their car, while walking around the vehicle and examining highly detailed features and components.
Jaguar iPACE Social VR Launch
The I-PACE launch represented a groundbreaking feat that redefined the future of product launches. 66 connected Vives delivered a multi-user experience over 2 continents; 3 live-streamed presenters in one virtual environment took the audience on a journey of discovery.
The real-time development platform of choice
For designers, engineers, and trailblazers across the auto industry, Unity is one of the most versatile and widely used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.
eBook: The Value of Immersive 3D Automotive Experiences
In this eBook from Tech-Clarity, get valuable insights from experts at Ford, Audi, Teague, Team One, and more on the incredible impact of real-time 3D across automotive marketing and sales, product design, R&D, engineering, manufacturing, and training.
Autonomous Vehicle Training
Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.