Create customer experiences that sell

From online configurators to a virtual showrooms, with Unity you can create unique, rich, interactive and immersive experiences that increase feelings of ownership and attachment in the buying process, resulting in increased sales.

Made with Unity

Cadillac Virtual Showroom
All Things Media

This interactive 3D application integrates design models directly to create an inspiring sales experience. In the virtual showroom, customers can build and personalize their car, while walking around the vehicle and examining highly detailed features and components.

Infiniti QX50 AR ProPILOT
Visionaries 777

In this innovative AR experience created for the launch of the QX50 ProPILOT, Visionaries 777 used Unity to create an interactive, high-fidelity experience that would allow the audience to visualize customizable vehicle options and features in real-time.

Jaguar iPACE Social VR Launch

The I-PACE launch represented a groundbreaking feat that redefined the future of product launches. 66 connected Vives delivered a multi-user experience over 2 continents; 3 live-streamed presenters in one virtual environment took the audience on a journey of discovery.

“Unity’s rich interactivity model lets us deliver unique, interactive experiences. We can take a completed client model and quickly produce amazing visual quality and realism with a big WOW factor.”

Rob Spierenburg, CEO/Co-Founder, All Things Media

The real-time development platform-of-choice

For designers, engineers, and trailblazers across the auto industry, Unity is the most versatile and widely-used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.



True Flexibility

The Unity platform is unmatched in extensibility and ready to be adapted to current and evolving needs with a powerful C# scripting system, comprehensive API and extensive documentation. Source code access can be purchased for under-the-hood C++ development.

Rapid Creation

With its intuitive UI and tools, Unity makes it easy to jumpstart a working prototype and bypass spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create and iterate.

Unparalleled Platform Support

Maximize your reach with support for 25+ platforms. Unity partners early and deeply with publishing platforms so you can build once and deploy to Android, iOS, Windows Phone, Tizen, FireOS, as well as to desktop, consoles, and mobile VR.

Rich Interactivity

Unity includes a robust and well-documented API with access to the complete range of Unity systems, including physics, rendering, and communications to enable a rich interaction model and integration with other systems.

Optimal Graphics Performance

Unity’s Scriptable Render Pipeline provides total flexibility for graphics optimization. The HD Render Pipeline offers world-class visual quality on high-performance hardware while the Lightweight Render Pipeline maintains responsive performance when scaling for mobile.

A Massive Catalog of Assets and Tools

The Unity Asset Store gives you access to the largest marketplace of off-the-shelf assets and productivity tools to jumpstart your project. These building blocks cut down on development time to get you up and running and across the finish line faster.

Largest community of real-time creators

Unity Developer is #7 of the top 10 fastest growing jobs in the US according to LinkedIn. With the talent pool centralized on Unity Connect, and a certification program to validate skills against a standard of aptitude, it’s easy to find skilled Unity talent to build your team.

Start creating today with the Industry Bundle

Get the productivity tools you need to immediately begin creating real-time experiences using your design data. Import your data, prepare interactive experiences, and publish to multiple platforms – going from CAD import to real-time publishing has never been so easy.

Custom Training Workshops

Empower your workforce. Our Master Trainers design training specifically to meet your needs.

Join us for the Unity AutoTech Summit

Join us October 23 – 24 in Los Angeles to discover how trailblazers across the industry are harnessing the power of Unity to accelerate innovation and transform their businesses. In two session-packed days led by industry leaders and Unity technical experts you’ll learn how Unity’s 3D content-creation platform can drive major success for your real-time automotive projects.

Join our webinar on Sep 26

Unity and Gravity Sketch present
Empowering creative expression in 3D design workflows

Learn how Unity’s real-time 3D platform and Gravity Sketch’s VR creation tools are putting the designer back at the centre and facilitating the movement to a faster, more expressive and collaborative concept design process.

Ready to get hands-on?

Request a 30-day free trial of the Unity Industry Bundle to get hands-on and see how easy it is to optimize your CAD data, improve your design workflows, and create world-class experiences with Unity. Or, one of our automotive experts will be happy to arrange an in-person demo at your convenience.

Design Visualization

Enable rapid prototyping and iteration on designs, at scale and in an immersive, interactive 3D environment. Nothing gets lost in translation when product designers and engineers are able to seamlessly collaborate on common virtual ground.

Training and Guidance

Speed up and increase the efficacy of knowledge transfer with immersive, interactive training applications that maximize safety while eliminating dependency on physical proximity or materials, resulting in reduced training and travel costs.

Autonomous Vehicle Training

Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.

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