From online configurators to a virtual showrooms, with Unity you can create unique, rich, interactive and immersive experiences that increase feelings of ownership and attachment in the buying process, resulting in increased sales.
Made with Unity
BMW 8 Series - Ray Tracing
To highlight what is achievable with real-time ray tracing, Unity and NVIDIA collaborated with BMW to showcase the 2019 BMW 8 Series Coupe. Rendered in real-time in Unity, viewers are shown a real car and another powered by Unity and NVIDIA; the dazzling array of lights and visual fidelity makes the vehicles indistinguishable from one another
Cadillac Virtual Showroom
This interactive 3D application integrates design models directly to create an inspiring sales experience. In the virtual showroom, customers can build and personalize their car, while walking around the vehicle and examining highly detailed features and components.
Infiniti QX50 AR ProPILOT
In this innovative AR experience created for the launch of the QX50 ProPILOT, Visionaries 777 used Unity to create an interactive, high-fidelity experience that would allow the audience to visualize customizable vehicle options and features in real-time.
Jaguar iPACE Social VR Launch
The I-PACE launch represented a groundbreaking feat that redefined the future of product launches. 66 connected Vives delivered a multi-user experience over 2 continents; 3 live-streamed presenters in one virtual environment took the audience on a journey of discovery.
The real-time development platform-of-choice
For designers, engineers, and trailblazers across the auto industry, Unity is the most versatile and widely-used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.
The Unity platform is unmatched in extensibility and ready to be adapted to current and evolving needs with a powerful C# scripting system, comprehensive API and extensive documentation. Source code access can be purchased for under-the-hood C++ development.
With its intuitive UI and tools, Unity makes it easy to jumpstart a working prototype and bypass spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create and iterate.
Unparalleled Platform Support
Maximize your reach with support for 25+ platforms. Unity partners early and deeply with publishing platforms so you can build once and deploy to Android, iOS, Windows Phone, Tizen, FireOS, as well as to desktop, consoles, and mobile VR.
Unity includes a robust and well-documented API with access to the complete range of Unity systems, including physics, rendering, and communications to enable a rich interaction model and integration with other systems.
Optimal Graphics Performance
Unity’s Scriptable Render Pipeline provides total flexibility for graphics optimization. The HD Render Pipeline offers world-class visual quality on high-performance hardware while the Lightweight Render Pipeline maintains responsive performance when scaling for mobile.
A Massive Catalog of Assets and Tools
The Unity Asset Store gives you access to the largest marketplace of off-the-shelf assets and productivity tools to jumpstart your project. These building blocks cut down on development time to get you up and running and across the finish line faster.
Largest community of real-time creators
Unity Developer is #7 of the top 10 fastest growing jobs in the US according to LinkedIn. With the talent pool centralized on Unity Connect, and a certification program to validate skills against a standard of aptitude, it’s easy to find skilled Unity talent to build your team.
Start creating today with the Industry Bundle
Get the productivity tools you need to immediately begin creating real-time experiences using your design data. Import your data, prepare interactive experiences, and publish to multiple platforms – going from CAD import to real-time publishing has never been so easy.
Custom Training Workshops
Empower your workforce. Our Master Trainers design training specifically to meet your needs.
Rendering in the fast lane: Real-time results for automotive
Learn how a small team achieved jaw-dropping results in no time at all through CAD data import, prep, optimization with PiXYZ, Asset Store packages, and real-time rendering with HDRP in Unity.
Whitepaper: Accelerating Innovation in Automotive Design
The technology that makes it possible is here today. Learn how to speed up development time and drive down program costs to deliver high-quality, more fully realized end products.
Creating Powerful Mixed Reality Apps Across Auto
Unity AutoTech Summit @ Unite Berlin 2018. Learn how Unity's development environment enables real-time AR/MR/VR solutions for an automotive industry that is experiencing rapid and exciting advances, such as ride-sharing, electrification, and the rising importance of the passenger's digital experience.
Automotive and VR: A Short History and Long Future
Unity AutoTech Summit @ Unite Berlin 2018. Gain insights into creating award-winning immersive experiences for global brands, like Volvo, and enjoy a peek into the immense potential of using VR to create meaningful brand stories and build relationships between car brands and their customers.
PiXYZ v2018.2 – Automation and algorithms for automotive success
We’ve partnered with PiXYZ Software to provide Unity automotive and transportation customers with the best CAD import and data preparation software for real-time 3D. Since then, we’ve been hard at work improving how our services work together and developing new features.
Unity in Automotive: The Road Ahead
Unity AutoTech Summit @ Unite Berlin 2018. Learn about Unity’s capabilities for real-time 3D experiences that open up new opportunities for product and service innovation for automotive OEMs and suppliers throughout the product life cycle and can help them tackle challenges emerging as a result of industry trends.
Unlock your CAD Data with Unity and PiXYZ
Unity AutoTech Summit @ Unite Berlin 2018. Get an in-depth look at the exciting uses for high-resolution CAD Data in Unity, and ease of converting NURBS CAD data into Polygons with the PiXYZ to Unity plugin. Use Timeline to create the classic "exploded view" for your models.
Unity Partners with PiXYZ Software to unlock CAD data for real-time development
Unity and PiXYZ software have joined forces to provide large enterprises and individual professionals alike with best-in-class solutions to easily import and optimize CAD data for creating real-time experiences in Unity.
Ready to get hands-on?
Request a 14-day free trial of the Unity Industry Bundle to get hands-on and see how easy it is to optimize your CAD data, improve your design workflows, and create world-class experiences with Unity. Or, one of our automotive experts will be happy to arrange an in-person demo at your convenience.
Enable rapid prototyping and iteration on designs, at scale and in an immersive, interactive 3D environment. Nothing gets lost in translation when product designers and engineers are able to seamlessly collaborate on common virtual ground.
Training and Guidance
Speed up and increase the efficacy of knowledge transfer with immersive, interactive training applications that maximize safety while eliminating dependency on physical proximity or materials, resulting in reduced training and travel costs.
Autonomous Vehicle Training
Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.