FOR ADVERTISERS
A direct path to massive global audiences
With over 700 billion average daily global requests¹, Unity Exchange and ironSource Exchange enable all types of advertisers to efficiently and effectively build brand equity and extend their reach across mobile games.
Key benefits for marketers
Programmatic solutions to help you find active mobile audiences who will engage for the long term.
Unlock mobile gaming potential
Access diverse, massive mobile audiences and extend brand and performance campaigns to high-quality and high-performing gaming supply.
Boost engagement
Unlock engagement like never before through cutting-edge ad formats and performance features like SK Overlay and Auto Storekit for optimized results.
Direct, secure pathways
Streamline your supply chain with a direct path that helps with cost efficiency, brand safety, and transparent, fraud-free inventory.
Creative experiences that convert
Run high-performing, interactive ad formats that capture attention like rewarded video, playables, end cards and interstitials.
FOR PUBLISHERS
Partner with global demand leaders
Unity Exchange and ironSource Exchange connect publishers with an extensive network of global demand leaders, enabling them to maximize revenue potential and scale their mobile monetization. By partnering with top-tier advertisers from around the world, publishers can access high-quality demand sources, ensuring a steady revenue stream and superior user experience.
Key benefits for publishers
Connect with premium demand sources
Serve quality ads from big brands and performance marketers through high-impact global programmatic partners.
Get full data transparency
See Unity and ironSource exchanges as a unique ad source in your reports. You can also break down revenue, win rates, and impressions by DSP for granular visibility in real-time pivot reports.
Monetize direct deals
Run private marketplace deals, tag-based direct-sold campaigns, and cross-promotion campaigns that compete in a unified auction.
Premium tools that ensure brand safety
Open Measurement
Used by IAS, Moat, and Double Verify, the IAB’s Open Measurement SDK has been integrated and ensures that apps on the exchanges are brand-safe.
App-Ads.txt
To combat unauthorized reselling and app spoofing, Unity Exchange and ironSource Exchange utilize the app-ads.txt file, which lists ad sources authorized to sell their inventory.
Sellers.json
Unity and ironSource’s sellers.json file lists out our authorized sellers and resellers, in order to increase transparency and combat fraud.
Key resources
Disclaimer
1. As of May 2024, the average daily global requests, across unity Exchange and ironSource Exchange combined is 710B