Augmented reality
Unity provides powerful tools to make rich, deeply engaging augmented reality experiences that intelligently interact with the real world.
An end-to-end creation platform
Unity has custom resources to bring your immersive vision to life. Our industry-leading software development platform pairs tools purpose-built for Augmented Reality creators and a unified workflow across devices that lets you focus on pushing the boundaries of your imagination.
Having proactively embraced and integrated AR development, Unity was a vital element of our technology stack as both an expressive sandbox for rapid prototyping and a solid platform for shipping final product.
Interactive AR experiences across industries
HoloMaps
Taqtile's Holomaps solution, created in Unity, brings great context and understanding to AEC stakeholders. It displays topography, infrastructure, and buildings in a holographic model, and overlays real-time data to bring contextually relevant information into the map.
INFINITI QX50 X-Ray app
Visionaries 777 worked with INFINITI to disrupt the traditional showroom experience using AR. Sales teams at dealerships around the world helped car shoppers to understand the car’s inner workings, without ever opening the hood.
PHAROS AR
Childish Gambino, known for being a global trailblazer, wanted an augmented reality (AR) app as a way to deeply engage his fans. The experience combines storytelling, music, and technology and allows fans to enter the Pharos world, which includes new songs and artwork by Childish Gambino himself.
Wayfair AR
Wayfair uses AR to help users easily visualize how a variety of Wayfair furniture designs would look in their home. Users scan their floor plan with their phone, and then select furniture designs and drag and drop them into place using their smartphone as a viewfinder.
AR Games
Unity is the preferred platform for creating immersive games, with an industry-leading developer experience, toolset, and comprehensive platform partnerships. See how studios like Rovio, Niantic, and Ludia successfully bring imaginative immersive games to life.
Learn more
Unity XR platform has a new architecture
Unity developed a new architecture that improves the support for existing and future augmented reality (AR) and virtual reality (VR) platforms. Learn about the technology under the hood, the consequent benefits, and improvements to the platform, and how it impacts your workflows in creating AR/VR experiences.
Introducing Unity MARS
Unity MARS, our new AR authoring environment, solves the most common pain points for AR creators across industries. Its specialized tools and streamlined workflow enable users to unlock the next generation of AR experiences.
XR graphics: Delivering the best AR/VR experiences
Virtual reality (VR) and augmented reality (AR) are powerful tools for storytelling, but poor execution can negatively impact consumer reactions and engagement. This video guides you through the latest Unity tech and best practices for creating stunning high-end VR and mobile AR visuals.
Product roadmap for AR Foundation
Learn about the latest developments in AR Foundation, the Unity framework purpose-built for augmented reality (AR) development that lets you build your app once and deploy across mobile and wearable AR platforms. Hear about the roadmap for AR Foundation and what's in the works.