Video
AGCO: Innovating agriculture sales with a product configurator
Jan 19, 2024
Thu-Hoa Le-Kemmann, Solution Owner at AGCO, discusses how the agriculture machinery company is using Unity to deliver interactive 3D sales and marketing solutions to their distribution partners and farmers. Learn:
- How AGCO is using real-time 3D to revolutionize sales and marketing strategies within the agriculture industry
- Why AGCO chose Unity as their technology partner
- How AGCO’s 3D Product Advisor helps farmers choose the right machinery products for their needs
- What new innovations can be expected in the agriculture industry
This presentation was recorded at the Unite Industry Executive Summit, November 2023.
This content is hosted by a third party provider that does not allow video views without acceptance of Targeting Cookies. Please set your cookie preferences for Targeting Cookies to yes if you wish to view videos from these providers.
“With such a short deadline, utilizing Unity’s full stack development capabilities allowed us to meet our targets.”

THU-HOA LE-KEMMANN / AGCOSolution Owner
More on sales and marketing
- Bringing B2B marketing into the metaverse e-book
- 3 powerful ways to improve digital shopping experiences whitepaper
- 4 ways interactive marketing improves manufacturing workflows article
Transform your sales and marketing strategies