How does Game Growth work?
Get your game evaluated
Getting started is easy. All you need is a published free-to-play mobile game made with Unity. Begin your application by submitting your project, advertising assets, and installing the Game Growth package. We then review your core game performance, project details and overall program fit.
Optimize your game ops
After initial testing, as a signed Game Growth partner you get access to leading experts and proven tools. Basically, we’re an extension of your team to help you optimize live ops, monetization, and player lifecycles. So you can focus on development.
Accelerate your growth
Game Growth gives you access to the expertise and resources to take your game to the next level – Unity funds the user acquisition, but we share revenue 50/50. We acquire the right players, then effectively manage those lifecycles and provide guidance for monetization.
How to apply
Getting started is easy. All you need is a live free-to-play mobile game made with Unity.
Connect to the Unity Dashboard and submit your project and advertising assets.
Install the Game Growth package and begin testing. We’ll be in touch with the next steps.
Resources and guides
Based in Australia, Shark Jump is just four talented team members. With Game Growth, their game Castle Fusion Idle Clicker grew daily active users (DAUs) to over 160K, as well as increasing downloads, chart ranking and engagement. Game Growth guidance helped Shark Jump optimize ad placement, the app store listing, and their game economy.
Cartoon Crush, by Zenith Games, is a charming and addictive color-match puzzle game. Zenith Games joined Game Growth and was able to leverage the technology needed to scale their game, without the headaches around integration and troubleshooting. This new approach resulted in a 55% increase in average revenue per daily active user in just three months.