Acquire the right players
User acquisition is essential to scaling your business – and it’s important to spend your marketing budget effectively. Precisely target the most valuable players at the right price point.
Engage your players at every step
Keep your players wanting more by personalizing their experience through advanced messaging, analytics, and player management.
Monetize your game
Make money so you can keep creating games. Unity’s monetization suite allows you to maximize revenue through ads and IAP while maintaining a great player experience.
“In Angry Birds 2, Unity Ads drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”
“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”
Helpful resources
Free monetization course
In this free course, you’ll learn how to plan a monetization strategy and explore user acquisition approaches to drive users to your game.
The beginner’s guide to growing your mobile game
Learn how to acquire, engage, and monetize your game players in this step-by-step guide.
Tips and tricks to increase player LTV
Watch this webinar to see how you can easily grow your game for the long term by focusing on the one metric that matters.
Warlords of Aternum Case Study
InnoGames used Unity Ads’ Audience Pinpointer solution to optimize their user acquisition goals.