The power of Q1: how to unlock maximum scale with on-device advertising in 2025
When it comes to maximizing your app’s performance, there is no better time than the present. In the first quarter of 2024, users spent $15.5 billion in app, a 19.4% rise year over year (Sensor Tower). Momentum in the app market is growing, and the best time to take advantage of it is the very beginning of the year: Q1.
Let’s explore why Q1 is a prime time for growth and how you can leverage on-device advertising during this pivotal time to position your app for maximum success.
Major spikes in phone purchases
Fresh off the holiday gifting season, there is already an influx of new phones in the market - but that’s not the only spike of new devices. This quarter, major flagship launches like Samsung’s long-anticipated Galaxy S25 will drive even more demand.
These launches offer a chance to reach high-quality, intentional users - early adopters actively seeking apps and content. But the window to engage them is very small: 95% of users download 60%+ of their apps within 48 hours of activation.
With Aura from Unity’s Out of the Box Experience, your app becomes a native part of the device experience as soon as users activate their phones. As a result, from the moment these users start adding apps to their phone, your app is suggested - maximizing your visibility and scale.
Premier sports events
Q1 offers more than just a chance to capitalize on new devices—it’s also prime time for major sports events, like the Super Bowl and March Madness, which drive significant spikes in app downloads. During the 2024 Super Bowl, food delivery apps saw a 29% increase in activity (Adjust), with sports, travel, and music apps also seeing notable growth.
These events create a prime opportunity to leverage the surge in activity and capture user attention at peak moments. With Aura, you can use pop-ups to suggest your sports or entertainment app right before the biggest events of the season, maximizing visibility when it matters most.
Widespread OS updates
The first quarter is not only known for new devices and sports events, but also major Android updates. With Aura from Unity, every update is a unique window of opportunity to re-introduce your app to users.
With the Out of the Box Experience, you can remind users about your app in the most natural moments of the device lifecycle - like OS updates. This way users can get continual reminders that there is untapped potential just a click away.
By aligning your app with key moments in the device lifecycle - whether it’s a new phone activation, a major sporting event, or an OS update - you can optimize for maximum exposure when users are most engaged.
Discover how Aura can seamlessly integrate your app into these high-impact moments, ensuring you reach engaged users right when they’re ready to download. And reach out to the Aura team directly here.