Our machine learning-powered solution helps you find the players most likely to have value beyond the app install.
Optimize for retention
Audience Pinpointer enables advertisers to acquire users who are more likely to stay up to 7 days in the game. Based on predicted 7-day retention, our solution adjusts CPI dynamically so you pay the right price for each user.
Optimize for revenue
Audience Pinpointer enables advertisers to acquire users based on their predicted value. Based on a ROAS target from the advertiser and the predicted value of the user, our solution adjusts CPI dynamically, maximizing return on ad spend (ROAS) at scale.
A powerful tool for your user acquisition strategy
Every player is different, yet most solutions either treat all players the same or target based on cohorts.
Save time and money
By defining your goals at the start of the campaign and using dynamic pricing, you can reduce the need for manual optimizations and ensure you are spending your investment efficiently.
Whether you want to target users based on predicted value or actual play duration, Audience Pinpointer enables you to spend smarter – with the ability to pay the right price for each player across your entire base.
How it works
Unity’s machine learning model utilizes real-time valuation of the user at the time of an ad request. The algorithm decides on a bid for each user based on individual valuation. The system updates constantly based on actual user behavior and the preferences of millions of users across Unity’s platform.