Acquire the most valuable players

Unity’s proven solutions maximize your spend by finding the right players at scale.

User acquisition

As the leading game development platform, Unity has unique behavioral insights, premium advertising inventory, and self-service tools to help you grow your app. 

Sissie Hsiao, Vice President of Mobile Advertising, Google

“At the end of the day, an advertiser cares about the performance for their advertising, and they care about brand safety, and they care about reach, from an advertisers’ perspective, [mobile gaming] is about those three things.” 

Sissie Hsiao, Vice President of Mobile Advertising, Google
Ikkjin Ahn, Co-Founder & CEO, MOLOCO

“Our programmatic performance engine consistently ranks Unity among the top mobile inventory sources in the world. Their commitment to privacy, viewability, and fraud prevention ensures a level of ad quality that empowers us to scale client budgets exponentially while still hitting ROAS targets, especially when it comes to video. Other unique features like loss notifications, contextual signals, exclusive publisher inventories, and top-notch service make them an easy partner to recommend.”

Ikkjin Ahn, Co-Founder & CEO, MOLOCO

Ready to get started?

Head to our knowledge base to find information about the platform and integration documents that allow you to participate in Unity’s real-time bidding exchange.

Brand marketers

Unity’s ad platform reaches 1.9 billion devices globally and serves more than 17 billion ad impressions per month. This massive scale enables brand marketers to leverage a variety of ad formats, including AR, playables, and mobile video, each of which can both deliver immersive experiences and scale easily.

A full pipeline of new players

Audience Pinpointer

Based on predicted in-app behavior at the individual player level, Audience Pinpointer makes sure you are paying the right price for each player through dynamic CPI (cost per install) based on your optimization goals.

Cross Promotion

With easy setup and no additional SDK required, Unity’s Cross Promotion solution enables you to run your game ads within another one of your games, driving awareness and bringing you many new players.

Ad formats

Engaging ad formats that capture users’ attention, including playable ads and landscape/portrait videos (up to 30 seconds), which are dynamically optimized for maximum conversion.

Sales & Marketing

Use the leading real-time 3D platform to create bleeding-edge experiences, stay at the forefront of innovation, and drive high consumer engagement with new immersive advertising formats.

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