As the leading game development platform, Unity has unique behavioral insights, premium advertising inventory, and self-service tools to help you grow your app.
Power up your app business
Solutions for all
Whether you’re an indie developer or a larger studio, Unity’s solutions can be tailored to fit your specific needs. Depending on your monetization strategy – ads, IAP, or a combination of both – you can choose to focus on supporting increases to the ads’ viewer base or ensuring that you pay the right price for your users, based on the value they bring in return.
Mobile attribution refers to the process of tracking where users learned about and installed your app. Interpreting third-party attribution is key to running effective campaigns – this allows you to both properly attribute where your installs come from and develop a holistic understanding of all your paid user acquisition efforts.
Busting user acquisition myths
Even though user acquisition is a known tactic for expanding a game’s audience, there are some common misconceptions that might prevent you from getting started. In this video, we get to the bottom of what you really need to know by breaking down these user acquisition myths.
Complete your player lifecycle management
Learn more about our monetization, user acquisition, and player engagement products to help you grow your games business.
Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and 1.9 billion Unity users across 295,000+ apps globally.
Reach consumers across demographics
Mobile gaming has opened up the player ecosystem to all demographics. Due to gaming’s highly immersive nature, mobile gamers are fully engaged when playing, giving you an optimal environment to reach your audience.
Global access and fair auction dynamics
With Unity’s global reach, we have the scale to help you achieve your goals. Our Unified Auction gives all advertisers a fair chance to win impressions. An unbiased auction means no waterfall preferences and faster ad serving to reach more eyeballs.
Viewable and brand-safe environments
According to Moat, Unity measures 141% above industry benchmarks for view completion quality. We’re certified by the IAB’s Open Measurement standard, ensuring a consistent measurement across all Unity inventory regardless of the viewability vendor used.
Ad formats to achieve campaign success
A variety of ad formats, including video, playables, interstitials, banners, and AR, can help you reach your campaign goals, whether these are performance or awareness driven.
Unity’s ad platform reaches 1.9 billion devices globally and serves more than 17 billion ad impressions per month. This massive scale enables brand marketers to leverage a variety of ad formats, including AR, playables, and mobile video, each of which can both deliver immersive experiences and scale easily.