Deliver dynamic experiences fueled by data insight

Take advantage of our natively integrated Analytics toolkit to create customized experiences based on individual behavior and traits – on the fly. Our Final Fantasy XV demo shows you how.

Feature Highlight: Standard Events and Remote Settings

Access, analyze and act

Access data insights across all devices. Track player behaviors specific to your app. Analyze user behavior the way you want. Act upon the insights in real-time to customize user experiences.

Learn how Nvizzio improves device performance using LiveTune

LiveTune (beta)

Optimize graphics quality & performance dynamically for every device

With LiveTune, you can optimize the graphics quality for every device in real-time. By iterating and optimizing with real-world data continuously, LiveTune ensures the best app performance to help you increase user engagement and retention. Learn more.

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Native Integration

Unity Analytics is natively integrated with Unity, so there is no SDK to worry about. With just a few clicks, you have instant access to critical metrics about user engagement, retention, and revenue from the Dashboard.

Being an integral part of Unity, Unity Analytics requires no maintenance or update efforts, and provides the best run-time performance, unlike third-party plugins.

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Track player behavior in your game

Standard Events are a set of curated custom events focused on player experience. Understand your players based on the following metrics:

Standard Events is designed to work seamlessly with Unity Analytics, and you can use the Analytics Event Tracker to implement them without writing a line of code.

Learn more about Standard Events.

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*If you are on 2017.2 or below, please follow this link to download the package.

Access — Take full control of your data

The Raw Data Export API gives you full control of your own data and how you use it. You can build your own data pipeline, run customized queries or even plug the raw data into your favorite business intelligence tools.

Avoid the hassle of messy SDK integrations and having to set up your own data collection and storage infrastructure. With one-click integration, there’s nothing to slow you down. Raw Data Export gives you faster and easier access to your data.

Learn how to use Raw Data Export.

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Visualize your data on one dashboard

Value

Gain a high-level overview of how your game is being used.

Data Explorer

Dive deeper into specific use cases with behavioral segments, annotate dates to track feature releases or historical events.

Funnel Analyzer

Understand player progress – and where they get stuck.

Segment Builder

Address different audiences by creating player groups based on unique game scenarios and behavioral patterns.

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Analyze — Livestream

Visualize your game events in real-time, measure the impact of your promotions right after launch, and track custom events that matter to your game! Livestream opens all these possibilities and many more:

  • Count new users and new logins at game launch
  • Observe event spikes through real-time geo-mapping
  • Track time-sensitive custom events to enable immediate action

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Gain insight via specific spatial events

Heatmaps provide a visualization of spatial events that occur in your game. Where do players die? Where do they score kills, and which roads are most travelled? By collecting the data from hundreds or even thousands of plays, you begin to assemble a large-scale picture of what your players are experiencing. The patterns that emerge can help you improve your game economy, reduce the gameplay difficulty curve, and increase the level of player enjoyment.

Learn what’s new in Heatmaps and how to set up heatmaps.

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Discover important user behavior

Unity Analytics 360° Video Heatmaps show you where your viewers look and how they react. A new component—the Heatmap Sender—samples which direction viewers are gazing and sends that data to the Unity Analytics service. You can then view the collected data overlaid on the video itself in the Unity Editor. The more people who look at the same area of the video, the hotter that part of the Heatmap overlay appears.

Learn more about 360 Video Heatmaps.

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Update your game without redeployment

With Remote Settings, you can change your game for different segments in an instant. Remote Settings removes the need for developers to go through the lengthy process of modifying the game and then waiting for users to update the app. Use Remote Settings to:

  • Roll out features gradually and monitor impact
  • Keep users engaged and increase revenue
  • Deliver native and high-performance graphics

Remote Settings is designed to work seamlessly with Unity Analytics and includes an Editor plug-in to make getting started fast and easy. Learn how to set up Remote Settings.

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Experiment to create engaging experience

Natively integrated with the Unity Engine, A/B Testing is built on top of the Remote Settings. It allows you to use statistical experiments to make gameplay optimization decisions with confidence. You can configure the experiments with different variants. Remote Settings will run the experiment on randomly selected members of your targeted user segments, and then report back which variant performs better.

A/B Testing is designed to work seamlessly with Unity Analytics. Learn how to set up A/B Settings.

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“Unity Analytics has given us quick access to data with little overhead. It was an easy integration with Unity, the dashboards are clean and easy to read, and the service has been fantastic.”

Halfbrick, Halfbrick Studios

“Using Unity Ads, Analytics & IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”

Majid Khosravi, Founder and CEO, Twimler

“I wanted to be sure the data we were using was accurate and timely, as we were getting lags from our other analytics tools. That's why we shifted to Unity Analytics – it's 10-times faster.”

Qasim Meher Assad, Head of Products, Mindstorm Studios

“We know analytics can really help us build a better game, but we don’t have the resources to handle the back-end infrastructure. Unity Analytics makes it very easy and gives us powerful insights.”

ULTRAFLOW, Ultrateam

“We chose Unity Analytics for Ski Safari 2 because it’s incredibly easy to integrate and use; the dashboard has all the metrics we need.”

Ski Safari 2, Sleepy Z Studios

Trends & Reports

Can’t Stop, Won’t Stop

The 2016 Mobile Games Market Report

Read our 2016 year-in-review data report on global mobile and VR gaming trends! Created in partnership with SuperData Research, the report reveals strong growth momentum across the combined mobile, mobile VR and VR markets.

Games by the Numbers – Q3 2016

Overview of the Mobile Games Landscape

Made with Unity games were installed nearly 5-billion times across 2.4-billion unique mobile devices in one quarter. Learn how players spend their time, as well as opportunities to engage high-value audiences.

Games by the Numbers – Q2 2016

BRIC Countries Dominate Global Mobile Game Installs

Read this blog post to get highlights about global game install trends across different platforms, devices and regions, including Top 10 countries with total game installs, and Top 5 countries by iOS and Android.

Machine Learning

Our Machine Learning tools, combined with the Unity platform, promote innovation. We provide a forum where researchers and developers can share information and projects to advance the field.

Data Mystery: The case of the missing revenue

Data Mystery: The Case of the Missing Revenue

“It is a capital mistake to theorize before you have all the evidence,” wrote Sir Arthur Conan Doyle in a Sherlock Holmes story. We agree. Read our blog post on key insight for decision-making.

Start using Analytics on your next Unity project

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