Take advantage of our natively integrated Analytics toolkit to create customized experiences based on individual behavior and traits – on the fly. Our Final Fantasy XV demo shows you how.
Optimize graphics quality & performance dynamically for every device
With LiveTune, you can optimize the graphics quality for every device in real-time. By iterating and optimizing with real-world data continuously, LiveTune ensures the best app performance to help you increase user engagement and retention. Learn more.
Unity Analytics is natively integrated with Unity, so there is no SDK to worry about. With just a few clicks, you have instant access to critical metrics about user engagement, retention, and revenue from the Dashboard.
Being an integral part of Unity, Unity Analytics requires no maintenance or update efforts, and provides the best run-time performance, unlike third-party plugins.
Track player behavior in your game
Standard Events are a set of curated custom events focused on player experience. Understand your players based on the following metrics:
- Can players navigate between the application’s screens?
- Are players progressing successfully through the game?
- Do players onboard easily?
- Do players engage with the game?
- Do players monetize well?
Standard Events is designed to work seamlessly with Unity Analytics, and you can use the Analytics Event Tracker to implement them without writing a line of code.
Learn more about Standard Events.
*If you are on 2017.2 or below, please follow this link to download the package.
Access — Take full control of your data
The Raw Data Export API gives you full control of your own data and how you use it. You can build your own data pipeline, run customized queries or even plug the raw data into your favorite business intelligence tools.
Avoid the hassle of messy SDK integrations and having to set up your own data collection and storage infrastructure. With one-click integration, there’s nothing to slow you down. Raw Data Export gives you faster and easier access to your data.
Learn how to use Raw Data Export.
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Visualize your data on one dashboard
Gain a high-level overview of how your game is being used.
Dive deeper into specific use cases with behavioral segments, annotate dates to track feature releases or historical events.
Understand player progress – and where they get stuck.
Address different audiences by creating player groups based on unique game scenarios and behavioral patterns.
Analyze — Livestream
Visualize your game events in real-time, measure the impact of your promotions right after launch, and track custom events that matter to your game! Livestream opens all these possibilities and many more:
- Count new users and new logins at game launch
- Observe event spikes through real-time geo-mapping
- Track time-sensitive custom events to enable immediate action
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Gain insight via specific spatial events
Heatmaps provide a visualization of spatial events that occur in your game. Where do players die? Where do they score kills, and which roads are most travelled? By collecting the data from hundreds or even thousands of plays, you begin to assemble a large-scale picture of what your players are experiencing. The patterns that emerge can help you improve your game economy, reduce the gameplay difficulty curve, and increase the level of player enjoyment.
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Discover important user behavior
Unity Analytics 360° Video Heatmaps show you where your viewers look and how they react. A new component—the Heatmap Sender—samples which direction viewers are gazing and sends that data to the Unity Analytics service. You can then view the collected data overlaid on the video itself in the Unity Editor. The more people who look at the same area of the video, the hotter that part of the Heatmap overlay appears.
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Update your game without redeployment
With Remote Settings, you can change your game for different segments in an instant. Remote Settings removes the need for developers to go through the lengthy process of modifying the game and then waiting for users to update the app. Use Remote Settings to:
- Roll out features gradually and monitor impact
- Keep users engaged and increase revenue
- Deliver native and high-performance graphics
Remote Settings is designed to work seamlessly with Unity Analytics and includes an Editor plug-in to make getting started fast and easy. Learn how to set up Remote Settings.
Experiment to create engaging experience
Natively integrated with the Unity Engine, A/B Testing is built on top of the Remote Settings. It allows you to use statistical experiments to make gameplay optimization decisions with confidence. You can configure the experiments with different variants. Remote Settings will run the experiment on randomly selected members of your targeted user segments, and then report back which variant performs better.
A/B Testing is designed to work seamlessly with Unity Analytics. Learn how to set up A/B Settings.
From hobbyist to thriving mobile game studio
In 2012, Majid Khosravi began developing a mobile game with Unity in his spare time. Today, his games have over 10 million downloads, turn a handsome profit, and Majid heads a thriving game studio with seven full-time employees.
Roller Coaster Tycoon
Roller Coaster Tycoon Touch: A Unity for Analytics case story
After initial success, with more than 5 million downloads in the first month, nearly one-third of RollerCoaster Tycoon Touch’s player base churned due to poor device performance.
News & Events
LiveTune and Tutorial Manager
Create an adaptive experience and lift player retention with Unity’s newest features.
Unity Analytics at OC 4
We presented our latest insights and showed off our latest adaptive analytics toolkit for VR and AR at Oculus Connect 4.
Unite Austin 2017
We were in Austin, Texas for our largest annual event showcasing our latest product releases and features.
Trends & Reports
Can’t Stop, Won’t Stop
Read our 2016 year-in-review data report on global mobile and VR gaming trends! Created in partnership with SuperData Research, the report reveals strong growth momentum across the combined mobile, mobile VR and VR markets.
Games by the Numbers – Q3 2016
Made with Unity games were installed nearly 5-billion times across 2.4-billion unique mobile devices in one quarter. Learn how players spend their time, as well as opportunities to engage high-value audiences.
Our Machine Learning tools, combined with the Unity platform, promote innovation. We provide a forum where researchers and developers can share information and projects to advance the field.
Data Mystery: The Case of the Missing Revenue
“It is a capital mistake to theorize before you have all the evidence,” wrote Sir Arthur Conan Doyle in a Sherlock Holmes story. We agree. Read our blog post on key insight for decision-making.