Unity Advertising Additional Terms

Last Updated: August 13, 2025

What’s Changed: We have made structural and supplemental updates to our Advertising Terms of Service to better align with the Unity Terms of Service and to streamline your experience. These Advertising Terms now form part of Unity’s Additional Terms and apply in conjunction with the Unity Terms of Service. Key changes include the removal of duplicative provisions (such as indemnification, governing law, and confidentiality) and the introduction of more tailored language focused specifically on our advertising products and services. These updates are designed to improve clarity and consistency without materially changing your rights or obligations. This will align the Advertising services to other Unity services (https://unity.com/legal/additional-terms), with benefit for our clients that would have a streamlined legal process across the entire Unity portfolio. You can view the prior version of the Unity Advertising Terms of Service here.

Your use of Unity Advertising products and/or services, and any component services thereof (collectively, “Unity Advertising Offering(s)”) is subject to these Unity Advertising Additional Terms, which supplement and are incorporated into the Unity Terms of Service (collectively, the “Terms”).

The Unity Advertising Offering and these Terms, governs any aspect of your use of Unity’s advertising products and features, including without limitation, Unity Ad Network, ironSource Ad Network, Tapjoy Offerwall, LevelPlay Mediation Platform, Aura by Unity, Ad-Quality, Unity Playworks, Ad Creatives creation and management (through Storm or otherwise), Game Consultancy and other offerings made available from time to time.

These Terms are a binding agreement between you and Unity Technologies SF, an entity duly organized and existing under the laws of the state of California, USA (together with its affiliates and subsidiaries, “Unity”), and govern your use or access to the Services made available to you by Unity. Certain Services may be provided by different Affiliates of Unity.

If you are entering into these Terms on behalf of a company or other entity (e.g., an Agency on behalf of an advertiser), you represent that you are a duly authorized employee or agent of such company or other entity with the authority to enter into these Terms on behalf of such company or other entity and that such company or other entity will be bound by these Terms.

By downloading, installing or using a Unity Advertising Offering of feature, component, creative, SDK, Plugin or dashboard in any manner, you represent and affirm that you have read, understand, and agree to be legally bound by and comply with the applicable Terms. If you do not agree to the applicable Terms, you are not authorized to use any Unity Advertising Offerings, or component service, in any manner.

1. Unity Advertising Offerings Terms of Service Additional Terms

1.1 In addition to the rights extended to you under the Terms, Unity hereby grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license during the term to use and integrate the Service Assets in your Applications solely as provided for in the applicable Documentation and Policies and solely to implement the corresponding Offerings in corresponding Applications.

1.2 Subject to Unity’s sole discretion, the Unity Dashboard may allow you to view reports regarding the number of impressions, clicks, eCPM rates, estimated revenue, and other metrics Unity may decide to include and more. You acknowledge and agree that the Unity Dashboard reporting is provided to you for convenience purposes only, and Unity is not liable for any unavailability or inaccuracy, temporary or otherwise, of the Unity Dashboard. You acknowledge and agree that the manner in which the Unity Dashboard reports are generated, including without limitation, the manner in which your share of Net Revenue (if any) is calculated and presented therein, may be modified by Unity at any time and without prior notice to you.

1.3 Additional Obligations. You agree to update to the most recent version of the Service Assets within ninety (90) days of the version's release date. You are solely responsible for the development, operation and maintenance of your Applications, including properly configuring your Applications for the Offerings in accordance with the then-current Documentation, ensuring that calls or requests made to the Offerings are compatible with the then-current Services APIs and Documentation, complying with any platform or operating system technical and other requirements necessary for the Offerings, providing support to End Users of your Applications and resolving any legal claims related to your Applications.

2. Payment.

2.1. Payments to Unity. You agree to pay all amounts due for Offerings as set forth in the Unity Dashboard and/or in accordance with the applicable Offering Identification:

(i) Available payment options may vary across different Offerings. Payments may be processed via certain online payment service providers (“Online Payment Processors“). Unity may add or change the Online Payment Processors at its sole discretion. The Online Payment Processors enable you and Unity to securely send payments online. Unity does not control nor is it affiliated with such Online Payment Processors. Unity is not responsible in any way for the actions or performance (or lack thereof) of the Online Payment Processors;

(ii) if Unity requires prepayment and/or a prepaid retainer (“Prepaid Funds”) for Services, which Unity may require in its sole and absolute discretion, you agree that Prepaid Funds shall be the exclusive property of Unity and shall be non-refundable. If Prepaid Funds are insufficient to cover applicable charges and fees, you agree to immediately fund your Service Account with additional funds to cover the deficiency. If you do not fund your Service Account to cover the deficiency, Unity reserves the right to invoice you, which invoice shall be paid within ten (10) days of the date of the invoice.

(iii) You agree to maintain sufficient funds or credit availability in your payment method to satisfy or deliver your amounts due and that Unity reserves the right to suspend your Service Account or access to the Services if sufficient funds or credit availability are not available or delivered at the time your payment is submitted, or if your payment is late. Without limiting Unity’s rights or remedies, for unpaid invoices, late payments or insufficient funds: (a) Unity may charge interest on overdue amounts at the lesser of 1.5% per month or the maximum rate allowed under applicable law; (b) you will reimburse Unity for all costs incurred in connection with the collection of amounts payable and past due; and (c) Unity may use any funds otherwise payable to you under any Offering or any agreement between you and Unity to satisfy any sums you owe to Unity, including, without limitation, unpaid invoices, late payments, interest payments or insufficient payments. Order acceptance may, in Unity’s sole discretion, be subject to credit approval, in which case you agree to provide information reasonably requested by Unity to evaluate each such entity’s credit on an ongoing basis.

2.2. Payments from Unity. In connection with your use of the Monetization Services, you acknowledge and agree that all Net Revenue attributable to the Ads belongs to Unity, except that Unity will pay you a percentage of Net Revenue attributable to the Ads that run in your Applications each calendar month. Payments are usually made within sixty (60) days of the end of the corresponding calendar month, provided however, that certain Applications and clients might be subject to different payment terms which will be communicated to you, based on our internal analysis and discretion. Except as otherwise expressly provided by Unity to the contrary, all payments from Unity hereunder are inclusive of taxes, and any taxes (including sales, use, goods and services (GST), value added (VAT), taxes on digital or electronic services, excise or other taxes (other than taxes based on Unity net income) arising from or related to your use of the Offerings or payments made to you will be your responsibility and must be remitted by you. If applicable laws require withholding of any amounts due to you, Unity may withhold such amounts, unless you provide an adequate certificate of exception from such withholding taxes (amounts payable to you will not be grossed up on account of withholding taxes). Unity may deduct any national, federal, state, local, or other taxes and assessments, including value-added taxes and amounts levied in lieu thereof based on charges set, services performed or amounts accrued hereunder. You are responsible for any invoice adjustments, reporting and accounting required by any tax laws applicable to you (e.g., in the case of reverse VAT charges).

2.2.1. Unity’s obligation to pay a percentage of the Net Revenue payments to you is conditioned upon you providing Unity complete and accurate information relating to remittance of payment and requested tax information, and subject to adjustments for Deductions that may accrue. Unity reserves the right to take any Deductions based on a flat rate imposed across the Unity network or actuals. Unity may set an account based minimum payment threshold. If payments made to you are not received due to the failure to provide accurate information, failure to cash a check, or otherwise, Unity has no ongoing obligation to hold such funds for you and, after a reasonable time as determined by Unity in its discretion, the funds will continue to be considered property of Unity.

2.2.2. Net Revenue and payment calculations will be based on Unity’s measurements, which will be the system of record for calculating such sums. The Net Revenue share percentage applicable to you may be varied from time to time in Unity’s discretion.

2.2.3. In the event of any overpayment, payments related to activities in violation of the Invalid Activity Policy, or other payment error (as determined by Unity), whether as a result of inaccurate information from a third party or otherwise (e.g., due to Deductions), Unity may in its sole discretion: (i) deduct any overpayments, payments related to activities in violation of the Invalid Activity Policy, or amounts associated with other payment errors from future payments due to you; and/or (ii) require reimbursement in full of any such amounts, which you agree to remit to Unity in full within seven (7) business days of request. Unity reserves the right to deduct from any payments due or payable to you any amounts that you may owe Unity or any of its Affiliates in connection with any product or service. You agree that Unity may withhold payments due to you in the event that you breach these Terms.

3. Data.

Services Data. Data-specific provisions that are relevant to each Offering are set out in the Offering Terms below:

3.1. With respect to the Services Data related to your use of each Offering identified as a “Controller Service,” you agree that Unity is a controller and owner of the Services Data for purposes of applicable law and has the right to collect, store, use, process and transfer Services Data: (i) to provide, operate and improve the Offerings and other products and services provided by Unity, or develop new Offerings; (ii) for other uses set forth in the Unity Privacy Policy; or ironSource Privacy Policy, as applicable; and (iii) as may be required by law or legal process.

3.2. With respect to the Services Data resulting from your use of any of the Offerings, including the Services identified as “Processor Services,” you agree that Unity may use individual player data in accordance with applicable law, including applicable data protection law, and the Unity Privacy Policy, or ironSource Privacy Policy, as applicable. From time to time, Unity may, notwithstanding any other provision of these Terms, use aggregated or de-identified End User data for research and marketing purposes (in accordance with applicable law) and the development of new or existing products, database functionality, and services. You agree that Unity has the right to process, in an aggregate or de-identified manner and subject to the terms of the Unity Privacy Policy, or ironSource Privacy Policy, as applicable, information collected in your use of the Offerings, including, without limitation, data collected via the Offerings on the characteristics and activities of end users on your applications.

3.3. You represent and warrant that with respect to any data collected by Unity, provided by you to Unity, or to which you grant Unity access under or in connection with these Terms that constitutes “personal data” or “personal information” as defined under applicable privacy and data protection laws, you agree to provide sufficiently clear, meaningful and prominent notices to, make all required disclosures to, and obtain the necessary consent or permission from any individual to whom such data relates regarding the collection, disclosure, use and security of such data. In addition, you will at all times maintain, display and abide by a conspicuously placed privacy policy that makes appropriate disclosures to End-Users, including disclosures that (i) comply with all applicable privacy and data protection laws and regulations and/or any applicable requirements, terms, or guidelines required by your platform providers; (ii) explain that Services Data can be processed as contemplated by these Terms and as set out in the Unity Privacy Policy, or ironSource Privacy Policy, as applicable; (iii) provide notice of your use of a tracking pixel, agent or any other visitor identification technology that collects, uses, shares and stores data about end users of your Application, which privacy policy shall also include a link to the Unity Privacy Policy, or ironSource Privacy Policy, as applicable; and (iv) if applicable, explains how End-Users can opt out of the Offerings.

3.4. You agree you will notify Unity prior to any use of the Offerings in connection with: (a) any Application that is directed or enticing to children under child data laws, including but not limited to COPPA, or has been determined by the Children’s Advertising Review Unit (“CARU“) as an application directed at children and if an application has been included in a National Advertising Division (“NAD”) or CARU report, and/or (b) any children as defined under child data laws in connection with a “mixed audience” application under child data laws, including but not limited to COPPA. The foregoing notification must be made by appropriately designating such Applications and/or End Users (as applicable), including via the administration portions of the Unity Dashboard and/or the Service Assets, and otherwise in accordance with the Documentation.

3.5. You confirm your compliance with the regulations published in the Federal Register on January 8, 2025 codified at 28 CFR Part 202, including (i) you confirms that you are not a “covered person” under such regulation, and that you are not owned or otherwise controlled by a “covered person” under the regulation. You shall not engage in any “covered data transaction” involving “data brokerage” of Personal Data with any “country of concern” or “covered person”. You shall not share or make available Personal Data to any “covered person” without the prior written approval of Unity.

4. Offering Terms

4.1. Monetization Services and Products

4.1.1. License. You grant Unity a worldwide, non-exclusive, sublicenseable, royalty-free and fully paid-up license to: (i) sell, have sold, fill and have filled Inventory in your Applications for which the Ad Service for Publishers is enabled; (ii) promote, market and report such Inventory to actual and prospective Demand Partners and other third parties (including, without limitation, by disclosing the names and identifiers for your Applications, such as bundle_ids or listing you on Unity’s published sellers.json file); and (iii) facilitate the reproduction, performance and display of Ads in your Applications for which the Ad Service for Publishers is enabled. You further grant Unity a worldwide, non-exclusive, sublicenseable, royalty-free and fully paid-up license to (i) configure and adjust settings you implement through the Monetization Products dashboards for the purpose of configuring your Inventory and/or mediating the Ad Service for Publishers and/or Third Party Ad Networks; (ii) collect data from your use of the Monetization Products and/or Ad Service for Publishers to provide analytics, reporting and data analysis, and such other uses outlined herein; and (iii) share data (to the extent authorized by you via the Monetization Products) to your third party mobile measurement partners for impression-level reporting. If you are using Unity LevelPlay, the applicable Open Source License Terms (including, without limitation, any copyrights held by copyright holders indicated in the corresponding source files) are available at https://developers.ironsrc.com/ironsource-mobile/general/open-source-tc/.

4.1.2. You agree that you will maintain a direct contractual relationship with each Third Party Ad Network, and that you will be directly and primarily liable to Unity for your and each of your Third Party Ad Network’s compliance with all applicable laws and regulations and End-Users’ rights and choices. You acknowledge that (i) Unity does not monitor security, privacy practices, and/or content delivered by Third Party Ad Networks; (ii) with respect to the Mediated Campaigns, Unity does not have a direct contractual relationship with any Third Party Ad Network in connection with your use thereof, and that; (iii) Unity does not deliver the Mediated Campaigns. Accordingly, you agree that Unity shall have no responsibility or liability whatsoever with respect to any relationship between you and such Third Party Ad Networks, including but not limited to, any communications, data transfers and/or any other aspect of the Mediated Campaigns (e.g., payment for impressions served in your Applications, creative moderation, technical or security issues, etc.). Further, you agree that Unity shall have no liability or responsibility for (i) obtaining any required End-User consents, opt-outs or other privacy and/or choice signals (COPPA, LAT, ATT status, etc.) in connection with mediation of the Ad Service for Publishers or otherwise the Third Party Ad Networks in connection with the Mediated Campaigns, (ii) the accuracy of End-User’s privacy and/or choice signals communicated by you through the Monetization Products to the Ads Service for Publisher or any Third Party Ad Network, and/or (iii) compliance of the Mediated Campaigns and/or the Third Party Ad Networks with such privacy and/or choice signals and/or any applicable laws and regulations. Further, where the Monetization Products cannot pass and/or the Ad Service for Publishers or Third Party Ad Networks cannot ingest any applicable compliance signal, you acknowledge and agree that you will be solely responsible and liable for complying with such compliance signals and, where applicable, independently communicating such compliance and/or choice signals to the Ad Service for Publishers or such Third Party Ad Networks in accordance with those services’ relevant documentation.

4.1.3. You agree that Unity has sole authority to: (a) identify, select and manage relationships with Demand Partners; and (b) determine the prices, price floors (standard and/or dynamic), or price reserves, as well as terms under which Inventory is sold. You agree that the Ads are provided by third parties and Unity is not responsible for the Ads (including for the accuracy or legality thereof) or any associated website, application, content, information, product or service.

4.1.4. Monetization Reporting. Unity may allow you to view on the Unity Dashboard your revenue, request, impression, and click data for the Ad Service for Publishers and/or Third Party Ad Networks that you have integrated into your Applications (“Monetization Reporting”). Certain services, such as Cross Promo Service, Ad-Quality and direct ad serving may be subject to additional fees.

In connection with Monetization Reporting, you grant to Unity a worldwide, non-exclusive, sublicenseable, royalty-free and fully paid-up license to access, collect and use such data relating to Mediated Campaigns. In order to enable Monetization Reporting for a Third Party Ad Network, you must have a valid account with the Third Party Ad Network and provide the credentials (as an authorized user) for such account(s) to Unity so that Unity may access, collect and use data from the account. You represent and warrant that (i) you are an authorized user of the Third Party Ad Network account, (ii) you have all necessary rights to authorize Unity to access and use such account to provide Monetization Reporting, and (iii) access, collection and use of the data from such account does not and will not violate any third party agreements or policies (including with Third Party Ad Networks). You may only use Monetization Reporting for your internal business purposes, including for purposes of advertising optimization, ad inventory allocation and other related purposes, in connection with your Applications supported by the Monetization Products. You acknowledge that Monetization Reporting data is provided in part by the Third Party Ad Networks and Unity shall not be responsible for the accuracy of the data, discrepancies in reporting, or for the performance or results of such Third Party Ad Networks.

4.1.5. Cross Promo Service. You grant Unity a worldwide, non-exclusive, sublicenseable, royalty-free and fully paid-up license to reproduce, perform and display, and facilitate the reproduction, performance and display of Cross Promos and corresponding Cross Promo Content in your Applications in accordance with the configurations and placements you have implemented through the Cross Promo Service. You agree to provide Unity with your Cross Promo Content in accordance with the Documentation. As between you and Unity, you own all right, title and interest (including all intellectual property and proprietary rights) in and to your Cross Promo Content. You acknowledge and agree that Unity may charge additional fees for Cross Promo Services, which you are responsible for confirming upon using the services.

4.1.6. Ad-Quality Platform. A platform that allows You to analyze and gain insights and transparency on advertisements available on your Applications. The Platform utilizes data from the Application as well as third party services used or integrated by the Application, to allow you to view and analyze this data to better monitor ads placed on your Application. You may be subject to additional fees for the use of these services.

4.1.7. Bidding Platform. Unity may offer auction based monetization management features, in order to provide optimization across Third Party Ad Suppliers and programmatic buyers (the “Bidding Platform”). You acknowledge that Unity reserves the right to determine the mechanics of the auction and participation and provides no warranties with respect to the availability or operations of such platform.

4.2. Use of the Monetization Service

4.2.1 You agree to display all Ads delivered to your Applications in response to requests made to the Ad Service for Publishers (whether directly or through mediation). You will not attempt to circumvent any frequency caps or like limitations placed on any Ads. . You may not modify, edit, alter, obscure or truncate the content, text, appearance or order of any Ads or Cross Promos delivered via the Monetization Services or violate the Policies. You are solely responsible for accurately categorizing the content within each of your Applications and via the Unity Dashboard, utilizing any content, age or other filtering functionality for Ads that may be made available via the Unity Dashboard. Unity does not guarantee that Ad content will be accurately filtered according to your settings. You may enable the Ad Service for Publishers on behalf of a third-party as a mediation provider; provided you agree that you are fully responsible and liable for (i) that third-party’s compliance with the Terms, and (ii) all payments owed to any such third-party in connection with Ads served in its Applications.

4.2.1. You will not, nor will you authorize or encourage any third party to: (i) remove, alter or obscure any proprietary notices (including copyright and trademark notices) on any Ads; or (ii) violate the Invalid Activity Policy. You agree that if Unity determines that the Invalid Activity Policy has been violated, Unity may deduct any amounts to compensate for the violation, as determined by Unity in its sole discretion, from amounts otherwise payable to you, and you will reimburse Unity for all losses associated with any Invalid Activity Policy violations, as determined by in Unity in its sole discretion, immediately upon demand by Unity. You agree to list Unity and its authorized resellers (as Unity may communicate to you from time to time) in your published app-ads.txt file.

4.2.3. Except as otherwise expressly provided by Unity to the contrary, all payments from Unity hereunder are inclusive of taxes, and any taxes (including sales, use, goods and services (GST), value added (VAT), taxes on digital or electronic services, excise or other taxes (other than taxes based on Unity net income) arising from or related to your use of the Offerings or payments made to you will be your responsibility and must be remitted by you. If applicable laws require withholding of any amounts due to you, Unity may withhold such amounts, unless you provide an adequate certificate of exception from such withholding taxes (amounts payable to you will not be grossed up on account of withholding taxes). Unity may deduct any national, federal, state, local, or other taxes and assessments, including value-added taxes and amounts levied in lieu thereof based on charges set, services performed or amounts accrued hereunder.

4.3 Advertiser Service

4.3.1. Service Account. You agree to provide accurate, current and complete information in connection with registering for the Advertiser Service and your use of any Unity Dashboard or your use of any other interface related to the Advertiser Service; and to promptly update any such information to keep it accurate, current and complete at all times.

4.3.2. Campaigns; Ads. You may use a Unity Dashboard and/or, if applicable, execute an Offering Identification to specify relevant information for the services and/or campaigns you want to order (e.g., budgets, attribution window, scheduling, territories, bids prices and targeting parameters) (“Campaign Information”) and to supply necessary Ad creatives (e.g., videos, end cards, playable, or other creative assets (e.g., art, text, screenshots)). You agree to provide accurate, current and complete versions of your Ads via the Unity Dashboard or other mechanisms Unity requires. In the event you use an Attribution Partner for mobile advertising measurement, Unity will use the attribution window as provided by your Attribution Partner; provided that you agree to notify Unity of any changes to your attribution window prior to such change. Unity will use commercially reasonable efforts to comply with the Campaign Information and endeavor to deliver inventory for submitted campaign order(s), subject to inventory availability, your compliance with Documentation, and payment in full of all sums payable to Unity pursuant to Section 2 of these Terms. Unity may (i) determine the size, placement and positioning of your Ads and the Network Properties in which your Ads are delivered; (ii) crop or resize Ads; (iii) modify Ad components (e.g., calls-to-action, end cards, text placement) in order to optimize your campaign towards your targets or otherwise to improve campaign performance; and (iv) use creative content or copy provided or made publicly available by you to create Ads on your behalf and insert such Ads into your campaigns. Unity may utilize APK files and any creatives made available by you directly and/or on the app stores. You agree that actual budgets, scheduling, bid prices, cost-per-install or other delivery targets or performance metrics, are not guaranteed and you may be charged for inventory delivered in excess of your budgets. You acknowledge that industry, platform, or regulatory changes (including changes implemented by your Attribution Partners) may also result in Unity being unable to invoice you based on or otherwise comply with your previously selected Campaign Information, and you agree that in such circumstances Unity may, in its reasonable discretion, change its invoicing or campaign service methodology (e.g., switching from CPI to CPM billing) in order to continue serving your campaign. You may modify your campaign information from time to time or cancel any campaign through the Unity Dashboard or, if applicable, contact your account manager, provided you acknowledge that it may take up to two (2) business days for any such modification or cancellation to be effective.

4.3.3. You are responsible for (i) all Ads and other content you provide or make available in connection with the Advertiser Service, (ii) all ad trafficking or targeting decisions made by or on your behalf, (iii) all applications, content and properties to which your Ads direct or redirect any user ("Advertiser Properties"), (iv) all services and products advertised in any Ads or on any Advertiser Properties ("Advertised Goods"), and (v) all campaign costs that occurs beyond the promotion parameters in the applicable Documentation.

4.3.4. Unity may offer promotions to you subject to any terms set out in any applicable Documentation or Offering Identification. Unity reserves the right to cancel, terminate, suspend, or modify the promotion or amend the rules at any time, without prior notice, and for any reason or no reason at all.

4.3.5. Unity may reject or remove any Ad or suspend or terminate any of your campaigns at any time, for any reason or no reason at all. You acknowledge that Unity does not guarantee that impressions will be displayed on any particular Network Property or appear in any particular position or rank.

4.3.6. With your prior confirmation, through the Dashboard or otherwise, Unity may place certain campaigns through Third Party Ad Networks, while the operations of the Advertiser Service shall remain by Unity. Unity will not be liable for Third Party Ad Network’s compliance with applicable laws and regulations and End-Users’ rights and choices, and does not guarantee or warrant any content or placement related thereto.

4.4. Use of the Advertiser Service

4.4.1. Certain parts of the Advertiser Service may require acceptance of third party terms to provide certain products or services to you. You are responsible for reviewing any applicable terms before participating in any part of the Advertiser Service to which such terms apply. You agree that Unity may accept such third-party terms and conditions on your behalf where necessary for Unity to perform the Advertiser Service requested by you. Links to or copies of any such terms will be provided upon request. You hereby authorize Unity to accept such terms on your behalf in order to carry out the Advertiser Service and agree that you will be solely responsible and liable for such additional terms. In particular, our advertising Offerings, includes the following:

Unity Aura, a proprietary platform for mobile device manufacturers and carriers that promotes content and apps to users through multiple channels, which may include out-of-the-box experience, app store, dynamic preload and ongoing smart notifications. Advertiser acknowledges that due to the unique nature of Unity Aura, certain third party detection tools may unintendedly provide false indication with regards to Unity Aura.

Tapjoy ad network is an ad network placing ads on an Offerwall ad unit inventory. “Offerwall” means a marketplace that allows advertisers to place Ads and promote and offer rewards for engagements with end users. Advertiser advertising in the Offerwall ad unit acknowledges that the Advertiser has read and accepted the Offerwall Advertising Terms available at: https://developers.is.com/?article=offerwall-advertising-terms

4.4.2. You will not and will not authorize or otherwise permit any third party to (i) use any automated means or form of scraping or data extraction to access, query or otherwise collect information from the Network Properties or the Advertiser Service; (ii) access, store, distribute, introduce, or transmit any viruses, worms, defects, malware, spyware, adware, Trojan horse or any item of destructive nature through use of any systems used for calculating conversions or any Network Property; (iii) take any actions that interfere with, disrupt or interact in an unauthorized manner with any systems used for calculating conversions or any Network Property; (iv) use the Advertiser Service to create any other product, service or dataset except with respect to Campaign Information; or (v) log, capture, or otherwise create any record of any data transmitted to or from the Advertiser Service.

4.4.3. You represent and warrant that your use of the Advertiser Service and your Ads will comply with the Content Policy; (ii) that you own or have all necessary rights to your Ads (including, as needed to grant the licenses set forth herein), the Advertiser Properties and the Advertised Goods, and the foregoing do not infringe the intellectual property rights, privacy rights, rights of publicity or other rights of any person or entity, nor could they reasonably be determined to tarnish the goodwill of any Network Property; and (iii) the Ads, the Advertised Properties, and the Advertised Goods will comply with all applicable laws, self-regulatory rules, industry rules and governmental regulations.

4.4.4. You acknowledge and agree that Unity is not responsible for and you will bear the cost of inventory associated with invalid activity such as starts, views, clicks or installs not arising from human interaction, click fraud and technological issues.

4.4.5. If applicable, an advertiser and its Agency are each deemed jointly and severally liable for all payment liability obligations under these Terms or any applicable Offering Identification. If an Offering Identification includes custom material or other materials created by Unity or any third party for you, payment shall be non-cancellable and you shall be liable for the entire amount owed.

4.4.6. For Ads served in certain jurisdictions which may be updated from time to time at our sole discretion, regulatory operating surcharge or fees may be charged in addition to your advertising costs, regardless of the location of your business. These new surcharges may be applied and added to your invoice.

4.4.7. You and/or a third-party tracking conversions on your behalf (“Attribution Partner”) may receive Device Identifiers related to Ads served on your behalf. You represent and warrant that neither you nor any Attribution Partner will share Device Identifiers received directly or indirectly from Unity with third parties and your and your Attribution Partner’s use of such Device Identifiers will be used solely for purposes of conversion tracking. You represent and warrant that neither you nor any Attribution Partner will: (i) collect, retain, use, transmit, combine, merge, join, synch, combine, link, or analyze any personal information, personally identifiable information or sensitive information (as defined under applicable laws) with, or otherwise attempt to re-identify, any Device Identifiers received directly or indirectly from Unity; (ii) use Device Identifiers received directly or indirectly from Unity for any purposes other than calculating conversions and frequency capping of Ads; and (iii) use Device Identifiers and other data received pursuant to these Terms solely on behalf of an advertiser in connection with the Ads, and no other client of Attribution Partner. You acknowledge that certain users flagged with the “Limit Ad Tracking”/“Do Not Sell” parameter (the exact name of the parameters may change depending on the specific implementation at Unity’s discretion) may be subject to Children’s Online Privacy Protection Act and/or state privacy law requirements and agree that You will keep such flags associated with the Device Identifiers at all times while using the Advertiser Service. Any Attribution Partner shall not be considered a third party beneficiary hereunder and you will ensure that each Attribution Partner complies with the restrictions set forth herein. Any Attribution Partner’s failure to comply with such restrictions will be deemed a breach on your part under these Terms. You may use Services Data directly made available to you by Unity on an aggregated and anonymous basis to assess the performance and effectiveness of your Unity advertising campaigns. You agree you will not use any Services Data for any other purpose and that this prohibition means you may not use any Services Data for retargeting, use any Services Data to build, append to or augment any user, device or other profile, sell any Services Data, combine any Services Data with any data obtained by or on behalf of another advertiser or transfer any Services Data to any ad network, ad exchange, data broker or other advertising or monetization service (including transfer of anonymous, aggregated or derived data). With respect to your use of the Advertiser Service, Services Data as used in these Terms shall be deemed to include data collected through pixels in your Ads, data collected from Service Assets utilized in connection with your campaigns, or any data obtained from third parties (including Attribution Partners).

4.4.8. License Grant. You grant Unity a worldwide, non-exclusive, sublicenseable, royalty-free and fully paid-up license to access, use, store, distribute, reproduce, modify, transmit, perform, display and publish your Ads and other creative content or copy provided or made publicly available by you in inventory placements in Network Properties and as needed to provide the Advertiser Service. When using Ads creation services provided by Unity, Unity grants Advertiser a limited, revocable, exclusive, non-transferable, non-sublicensable license during the the Ads (and any derivatives thereof) solely on Unity networks unless specifically approved by Unity in writing.

Definitions.

“Ad Service for Publishers” means the advertising networks and/or ad delivery platforms provided by Unity for publishers of Applications, including the applicable Service Assets made available in connection with such services.

“Ad(s)” means any advertisement or creative (including, AR, market research survey offers, or playable advertisement) provided, presented or delivered through the Ad Service for Publishers or the Advertiser Service, including the content (e.g., text, graphics, audio and video), format, URLs, pixels, tags, logos, trademarks, brand features, and information included in such advertisement or creative.

“Advertiser Service” means the services Unity provides to advertisers that allows advertisers to order campaigns for advertisements within Applications, including the applicable Service Assets made available in connection with such services.

“Ad-Quality Platform” means a platform that allows you to analyze and gain insights and transparency on advertisements available on your Application.

“Agency” means “you” if you are the advertising agency working on behalf of an advertiser.

“Applications” means your applications (including the content contained therein), projects, media, software, or virtual-reality or augmented-reality content supported by the Offerings that you develop, own, operate or control for purposes of these Terms and that utilize or are delivered utilizing the Offerings.

“Cross Promo(s)” means promotion within an Application for one or more other Applications.

“Cross Promo Content” means content you supply for use in Cross Promos.

“Cross Promo Service” means the service provided by Unity that facilitates the management and delivery of Cross Promos.

“Demand Partners” means any third-party demand source engaged in the buying or selling of advertising, but excluding demand arising from Mediated Campaigns.

“Device Identifiers” means identifiers used to identify a specific device.

“Inventory” means, in connection with the Ad Service for Publishers, inventory made available for Ads in your Applications.

“Mediated Campaigns” means advertising campaigns that are delivered through Third Party Ad Networks in connection with your use of the Monetization Products.

“Monetization Products” means the monetization platform and services which allow you to manage, serve and optimize advertisement campaigns in your Applications (including by communicating with supported Third Party Ad Networks), including Unity Mediation and Unity LevelPlay.

“Monetization Service(s)” means, collectively, the Ad Service for Publishers, Monetization Products, and the Cross-Promo Service.

“Net Revenue” means, in connection with the Ad Service for Publishers, amounts due and owing to Unity from Demand Partners attributable to Ads in your Applications, less any of the following (“Deductions”): (i) any commissions, incentives, or fees due to, or revenue share to third parties related to the Ads; (ii) refunds to Demand Partners; (iii) payment processing, administrative surcharges, network fees and expenses, transaction or similar fees; (iv) adjustments, chargebacks and bad debt; and (v) taxes (other than taxes payable on Unity net income).

“Network Properties” means an Application or website in which Ads may be delivered through Unity’s advertising network in connection with the Advertiser Service.

“Offering Identification” means one or more designations by Unity that reference these Terms and identify the Offerings to be provided. The Offering Identification may be (i) provided as an order form, Services Account, service confirmation, insertion order, an online sign-up, subscription, product page, or billing flow, an addendum, a statement of work, or a similar document or communication; or (ii) located in the Service Assets.

“Offerings” or “Services” means, collectively, the Advertising Services, Monetization Services, Ad-Quality Platform, Programmatic Platform, and any analytics, insights and other ancillary services and features provided to you. Any reference to “Operate Services” or “Services” in an Offering Identification will be deemed to refer to “Offerings.”

“Policies” means the Unity Privacy Policy, or ironSource Privacy Policy, as applicable, and all the policies and guidelines set forth in the Advertising Policy Center (or a different URL Unity may provide from time to time), which may be modified from time to time without notice.

“Service APIs” means the APIs made available by Unity to you for use in connection with the corresponding Offerings.

“Service Assets” means the Documentation, the Service APIs, the Service SDKs, the Unity Dashboard and any Unity-branded (for the avoidance of doubt, including brands of subsidiaries or Affiliates of Unity) engine, services, website, and related software and technology.

“Service SDKs” means the software development kits, libraries, source code, sample code, plug-ins and extensions made available by Unity to you for purposes of implementing corresponding Services in your Applications.

“Services Data” means any information or data that Unity collects or derives in connection with the Offerings or otherwise through the Services Assets.

“Third Party Ad Network(s)” means third party advertising networks.

“Unity Dashboard” or “Service Account” means the webpages, subpages, content, platforms and information related to the Offerings accessible online including the related online dashboards and administration tools, and the APIs and functionality made available to enable features and Services.