Monetize your game

Unity offers the first-ever game monetization solution that optimizes for lifetime value (LTV). Built by the world’s leading mobile game platform, Unity Ads drives more revenue while delivering a great player experience.

Maximize revenue with Unity

Unity Ads

Integrate relevant ads into your game experience natively to increase earnings.

In-app purchases (IAP)

Unity makes it easy to integrate in-app purchases into your game, saving you significant engineering hours while helping you to generate more revenue.

Perfect your ad strategy

Harness the expertise of our partners at DeltaDNA to know when, where, and how to use ads in your game – and make sure you show the right ads to the right people.

Vineeth Sethu, executive producer, Rovio, Angry Birds 2

“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”

Vineeth Sethu, executive producer, Rovio, Angry Birds 2
Mark Wang, cofounder and head of operations, Game Hive, Tap Titans

“After turning off interstitials and designing rewarded video ads around the gameplay, ARPU from Unity Ads has been phenomenal. By encouraging players to opt in to watch an ad, we’ve had no loss in retention. In fact, we’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”

Mark Wang, cofounder and head of operations, Game Hive, Tap Titans
Franklin Song, cofounder and COO, SOULGAME Inc, Soda World

“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in Average Revenue Per Daily Active User (ARPDAU) from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”

Franklin Song, cofounder and COO, SOULGAME Inc, Soda World
Majid Khosravi, founder and CEO, Twimler, Fruit Bump

“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics, and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”

Majid Khosravi, founder and CEO, Twimler, Fruit Bump

The most robust ad solution in gaming

Scale and precision across ad sources

Unified Auction delivers the highest revenue to developers, whether the advertiser comes from Unity, Google, or one of over 75 other demand partners.

Comprehensive format support

Natively integrate any format – rewarded video, banners, interstitials, rich media, playables, or even AR – into player gaming experiences to boost CPM results.

Simple setup

Integrate ads directly in the Unity development platform. Even games built on other platforms harmonize with the latest version of Unity Ads to generate sustained revenue through lifetime value optimization and advanced analytics.

Simplify cross-platform IAP

With Unity IAP, setting up in-app purchases across iOS and Mac App Stores, Google Play, Microsoft Store, and other app download sites has never been easier. You can enable in-app purchases across multiple stores with a single unified API. Once enabled, you get the insight you need to fully understand and optimize your in-game economy.

Integrate Unity Ads

Start using Unity Ads now or check out our documentation for support.

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