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BMW’s AR ride concept: An immersive in-car experience
Oct 9, 2024|12 Min
BMW’s AR ride concept: An immersive in-car experience
Tobias Bauernfeind, Senior Augmented Reality Software Engineer at BMW Research, discusses the future of in-car experiences through augmented reality. Discover:
- The world’s first fully immersive AR experience in a moving vehicle.
- Ways AR improves driver safety by delivering real-time navigation and driving assistance directly into the driver’s view.
- BMW’s collaboration with AR glasses manufacturer XReal and the role of Unity in developing precise AR tracking technology.
- The future of immersive, 3D entertainment for passengers using AR technology.
This presentation was recorded at Unite: Industry Executive Summit, September 2024.
We use Unity a lot at BMW research, not only for AR glasses development, but also for creating immersive experiences with heads-up displays.
TOBIAS BAUERNFEIND / BMWSenior Augmented Reality Software Engineer
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