용어집
Engagement Rate
What is engagement rate?
Engagement rate is the ratio of an app’s engaged users (unique users who engage within-app ads) and active users. In other words, engagement rate is the percentage of users who actively engage with ads in an app.Engagement rate = engaged users / total active users
용어집으로 돌아가기
관련 약관
ROAS
Return on ad spend (ROAS) is a metric used to calculate the efficiency and performance of digital ad spend.
View-Through Attribution
View-Through Attribution measures how many users download an app after viewing an ad, rather than clicking on it.
IPM
IPM is the number of app installs per thousand ad impressions.