Everything you need for building a successful mobile-game business

Unity is not just a place for creating games. It’s also a platform on which you can operate and monetize your game to ensure its continued success.

Acquire

Get the right players in your game at the right price.

Engage

Keep players engaged so they stay in the game for the long term.

Monetize

Make money from your game without compromising the player experience.

Unity User Acquisition

Acquire the right players

User acquisition is essential to scaling your business – and it’s important to spend your marketing budget effectively. Precisely target the most valuable players at the right price point.

Operate your live game

Engage your players at every step

Keep your players wanting more by personalizing their experience through advanced messaging, analytics, and player management.

Monetize your game

Make money so you can keep creating games. Unity’s monetization suite allows you to maximize revenue through ads and IAP while maintaining a great player experience.

Vineeth Sethu, Executive Producer, Angry Birds 2, Rovio

“In Angry Birds 2, Unity Ads drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”

Vineeth Sethu, Executive Producer, Angry Birds 2, Rovio
Majid Khosravi Founder and CEO, Fruit Bump, Twimler

“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”

Majid Khosravi Founder and CEO, Fruit Bump, Twimler

A full suite of services for growing your game

Free monetization course

In this free course, you’ll learn how to plan a monetization strategy and explore user acquisition approaches to drive users to your game.

Focus on what matters

Game Foundation provides off the shelf common game systems that are flexible and fully extendible so that you can save time to focus on building what matters, unique gameplay.

Keep your players playing

Getting players into your game takes work. Don’t let them leave due to a sub-optimal experience. Ensure the best possible gameplay with live-ops to customize the player experience in real time.

Acquire players

User acquisition is essential for scaling your business - and it’s important to spend your marketing budget effectively. Unity’s machine learning technology allows you to precisely target the most valuable players at the right price point.

Grow your mobile game with Unity

Built by the most widely used game platform, our lightweight SDK helps you earn money in your app without alienating your highest paying players and without compromising the player experience.  

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