Die robusteste Werbelösung für Spiele
Werbeplattformübergreifende Skalierbarkeit und Präzision
Unified Auction liefert größtmögliche Umsätze für die Entwickler, unabhängig davon, ob Werbepartner von Unity, Google oder einem der anderen 40 Anbieter stammen.
Umfassende Formatunterstützung
Integrieren Sie nativ beliebige Werbeformate wie Belohnungsvideo, Banner, Zwischenraumanzeige, komplexe Medieninhalte, spielbare Ads und sogar AR in Ihr Spielerlebnis und fördern Sie so CPM-Ergebnisse.
Einfaches Setup
Integrieren Sie Ads direkt in die Entwicklungsplattform von Unity. Selbst Spiele, die auf anderen Plattformen erstellt wurden, können einfach in Unity Monetization 3.0 integriert werden, um durch die Optimierung des LTV und fortschrittliche Analysen nachhaltige Einnahmen zu erzielen.
“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”
“After turning off interstitials and designing rewarded video ads around the gameplay, ARPU from Unity Ads has been phenomenal. By encouraging players to opt in to watch an ad, we’ve had no loss in retention. In fact, we’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”
“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in Average Revenue Per Daily Active User (ARPDAU) from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”
“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics, and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”
Space Ape triples its daily users with Unified Auction
Learn how an exclusive partnership with Unity tripled DAU for Fastlane: Road to Revenge.
Free monetization course
In this free course, you’ll learn how to plan a monetization strategy and explore user acquisition approaches to drive users to your game.
Download the free games monetization report
Based on a survey of over 2,000 mobile game developers and players, download this report to understand the current trends in monetization, and understand how to capitalize on the enormous potential of rewarded video ads.
Unity releases Google advertising for developers
Google and Unity have announced a strategic partnership that will change the way advertisers reach gamers on-the-go and help you, the developers, to monetize your apps.
See how Next Games boosts players’ LTV
Next Games used rewarded video ads to increase player lifetime value – and 75–80% of their player base opted in to watch ads. Find out how they did it.
Webinar: Increasing Player LTV
Our on-demand webinar details tips and tricks from Unity experts to simply and effectively increase player LTV.
Unity stellt Google-Werbung für Entwickler vor
Google und Unity haben eine strategische Partnerschaft bekannt gegeben, die die Art und Weise, wie Werbeanbieter Spiele erreichen, und die Monetarisierung Ihrer Anwendungen grundlegend verändern wird.
Engage your players at every step
Personalize your game experience like never before with our Engagement Suite.