Brands and creative agencies

Augment. Immerse. Engage.

Create new realities for your customers, wherever they are.

Finally create intelligent AR experiences with our new authoring environment. Unity MARS now available

Build a bridge from vision to reality

Whether you’re designing your brand’s first mobile experience, enhancing a physical space, or adding AR features to your existing app, Unity MARS helps you expand your vision in augmented reality. Create digital content that integrates with and responds to the real world.

Use Unity MARS to build context-aware augmented reality experiences that respond to physical surroundings and work in any environment.

Explore new worlds of opportunity

AR enables agencies and studios to offer clients in any industry more services. Brands can engage consumers deeply across multiple touchpoints – from browsing to try on, and from customization to purchase.

Wayfair
Wayfair Inc.

Wayfair uses AR to help users easily visualize how furniture designs would look in their homes. Users scan their floor plan with their phone, then select decor products and drag-and-drop them into place using their smartphone as a viewfinder.

LEGO® AR Playgrounds
LEGO Systems A/S

Wayfair uses AR to help users easily visualize how furniture designs would look in their homes. Users scan their floor plan with their phone, then select decor products and drag-and-drop them into place using their smartphone as a viewfinder.

INFINITI
Visionaries 777

Nissan Mitsubishi worked with Visionaries 777 to create an AR experience that enables customers to explore every detail of the INFINITI QX50, zoom through the interior, and customize the vehicle by choosing paint colors, wheels, and other options.

Royal Caribbean
Trigger

The Celebrity Edge Access Tour app gives visitors access to restricted areas and showcases the ship’s original facilities. Passengers can explore more than a dozen behind-the-scenes spaces aboard the Celebrity Edge.

Nike React: Game of Go
Wieden + Kennedy I MediaMonks

Game of Go is a location-based experience in Los Angeles, created to celebrate the launch of the Nike React shoe. The installation offered people the chance to test the sneakers’ fit and feel in a virtual race against other visitors.

Приложение Walmart VR Training
Strivr

Walmart upgraded employee training at Walmart Academies nationwide using VR, using Oculus VR headsets to provide training to more than a million employees. They plan to use VR to train associates in new technology, empathy and customer service, and compliance.

Will Humphrey, Lead Creative & Studio Director, Sugar Creative

Unity MARS is the toolkit that has allowed us to realize a new horizon, a shift in the potential of immersive experiences, by enabling them to become truly dynamic.

Will Humphrey, Lead Creative & Studio Director, Sugar Creative

Create augmented experiences with Unity

Unity Pro

Create and deploy enterprise applications and immersive experiences with our complete software solution for professionals across industries.

Unity MARS

Create intelligent mixed and augmented reality experiences that fully integrate with the real world.

The AR solution for brands and creative agencies

How can you eliminate barriers between you and your consumers? Equip your dev team with the tools to invite audiences into your world – so they’ll welcome you into theirs.

Build once, deploy anywhere

No more adding development time building a different version of your app for every platform. 

Whether it’s for a headset or handheld AR experience on mobile devices, the Unity unified workflow allows developers to build once while taking full advantage of platform-specific features.

 

Performance without compromise

Now you can squeeze every bit of performance out of the devices you build for. With Unity’s deep technology integrations, you gain more confidence in the user experience by lowering the risk of dropped frames, unexpected battery drains, and overheating.

Add immersion, not friction

Enhance your existing app with immersive AR content – without reworking your app, developing the AR experience from scratch, or asking your users to download yet another app. Insert AR powered by Unity directly into your native mobile app.

Design for every variable

You could spend a lifetime coding and still not predict and account for every scenario. Room size? Furniture position? User height? Every data point demands more code. With Unity MARS, you can author complex, data-oriented apps visually, and accommodate more variables.

Accelerate time to market

Manually testing your app on every device type you’re designing for is time consuming… especially when each new change multiplies testing time. With Unity MARS Simulation testing environments, you can test AR experiences for all your devices and get feedback in real-time – without leaving the Unity UI.

Make experiences that feel real

Unity MARS incorporates sophisticated real-world data – such as geolocation, time of day, multiple object proximity, and room size – and bridges it to the digital environment. Create AR experiences that feel more realistic and natural within the person’s actual surroundings.

Take a closer look

Intelligent AR

Unity MARS delivers responsive, location-aware AR experiences by bringing real-world environment and sensor data directly into the creative workflow.

Supercharge AR development

From games to faces to tabletops to DIY, starter templates are predesigned, customizable building blocks that help AR developers save time in Unity MARS and deliver projects faster.

From imagination to reality

What keeps immersive apps from feeling integrated into the environment? How is exploring AR ideas different from other media formats? Will Humphrey from immersive studio Sugar Creative shares some insights based on the development of AR success stories Wallace & Gromit: The Big Fix Up and Dr. Seuss’s ABC – An Amazing AR Alphabet.

Plain-language authoring

Imagine the lines of code it takes to recognize the ground and plant it with blades of grass. With Unity MARS Rules, you could boil this down to just a sentence and help dev teams author faster.

Unity MARS in the news

Dr. Seuss Goes Augmented

From social media filters to games to location-based art, learn how Unity MARS is enabling mobile AR to continue finding new ways into the mainstream.

An augmented reality Wallace & Gromit story

Wallace & Gromit: The Big Fix Up debuted at AWE 2020. Read about how fans are invited to enter Aardman’s augmented world via a mobile app made in Unity MARS.

Unity MARS - an AR Creation Studio

Check out the first two projects launched using the intelligent AR capabilities of Unity MARS.

Magic Leap And HoloLens go to MARS

See how Unity’s AR tools allow developers to build one AR application that works across multiple major platforms.

Take your journey into AR

Learn how you can create a truly interactive AR experience for your customers that responds to the world around them.

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