Take a walkthrough of Unity’s real-time 3D product configurator solution, Unity Industry
Why use a 3D product configurator
Interactive configurators empower customers to explore a product and discover, decide and purchase the features that matter most to them.
Customers exploring a fully interactive product tend to:
- Reach a buying decision faster
- Select higher value options
- Get a better understanding of what they are buying
- Spend more time connecting with the brand
3D product configurators are created using digital twins of products, and deployed across multiple industries, from automotive and manufacturing to high-end fashion, luxury accessories and more.
Made with Unity: 3D configurator
Here is a WebGL deployment of a real-time 3D car configurator made with Unity Industry.
To create this car configurator, the computer-aided design (CAD) file was optimized using Pixyz Studio. This reduces the weight of 3D files so that they can be used on different platforms. The more the file is optimized, the faster it will load on a platform.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
Easy 3D rendering options for every platform
With Unity's 3D product configurator solution you can manage and optimize multiple product configurators from a central point.
High Definition Render Pipeline (HDRP)
One of Unity’s prebuilt scriptable rendering pipelines, HDRP delivers high-fidelity graphics on high-end hardware, including web browsers. HDRP offers the highest rendering quality and includes features like real-time ray tracing.
HDRP provides advanced 3D real-time rendering technologies optimized for PC (Windows/Mac/Linux/VR).
Universal Render Pipeline (URP)
Unity’s other prebuilt scriptable rendering pipeline, URP offers full platform reach on all devices supported by Unity, such as mobile (Android and iOS) and PC. By making tradeoffs in regard to lighting and shading (that is, it cannot be used in conjunction with HDRP), URP delivers powerful graphics and real-time performance on performance-constrained platforms.
WebGL
Universal Render Pipeline content can be deployed to the WebGL platform to run interactive experiences from Unity in a web browser, as you can see in the product configurator above. WebGL experiences are particularly effective on mobile devices.
Marketing with real-time 3D configurators
There’s an easier way to successful marketing content production. Discover how you can accelerate customer engagement, boost conversion with interactive 3D configurators, virtual showrooms, and more.
Real-time 3D configurators in action
Discover a range of interactive product configurators created by Unity customers across multiple industries.
6 must-see configurators
Brands across industries are reaping the rewards of greater engagement, conversion, and changing the way consumers buy.
Image courtesy of SmartPixels
Unlocking 3D marketing for everyone
Consumer electronics company Onanoff challenges the common belief that only big industry players can afford cutting-edge real-time 3D configurator technology.
Engaging customers with personalization
Luxury luggage manufacturer Globe-Trotter delivered a digital marketing experience to help customers create one-of-a-kind memories.
Image courtesy of SmartPixels