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SAN FRANCISCO, CA - May 17, 2010
Unity Technologies today announced a surge in the number of brands and agencies using its development platform Unity. Though primarily designed for the creation of video games for the web, PC, Mac, Wii™, Xbox 360, PS3, Android, iPhone and iPad, the Unity platform has been used to create advergames for the likes of Cheerios, Gorillaz, 'Clash of the Titans,' 'Iron Man 2' and Juventus Football Club.
Saatchi & Saatchi NY along with developer Boffswana are leading the charge for General Mills' Cheerios brand. Their recently launched ‘Honey Nut Cheerios Honeyway Train’ augmented reality game uses the actual Cheerios cereal box – connected via webcam – as the game controller. To view, go to http://www.boffswana.com/honeydefender. A printable copy of the controller has been made available for players outside of the United States.
"Putting the clients' product at the heart of the experience bridges the gap between the physical and digital," said Robert Stock, Executive Producer, Boffswana. "We have created something unique and immersive by combining augmented reality with the easy to use power of the Unity engine."
David Helgason, CEO of Unity Technologies, said, “The growing use of Unity outside of gaming confirms our prediction that ‘gamification’ is truly underway. We work very hard to make Unity as accessible as possible to people with a wide variety of skills, and we're amazed at what creative people are doing with it. We never expected a cereal box to be used as a controller!”
Other new digital marketing uses of Unity include:
About Boffswana
Melbourne based award winning creative technology company Boffswana supplies specialist interactive communications solutions. Honeyway Train is an augmented reality on-line game where the player, interacting with a webcam, controls the entire experience using the Honey Nut Cheerios cereal box. For more information, visit www.boffswana.com.