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Advergaming Taken to a New Level for With LEGO(R) Star Wars(TM): Quest for R2-D2.
SAN FRANCISCO, CA - October 15, 2009
Unity Technologies, the provider of the revolutionary Unity development platform today announced that the LEGO Group chose Unity for the creation of its recently launched 'LEGO(R) Star Wars(TM): The Quest for R2-D2' browser based online game, developed by Three Melons.
"We are really proud to have Unity powering a LEGO Star Wars game," says Nicholas Francis, Chief Creative Officer and co-founder of Unity. "This is a great example of how Unity is able to attract the large consumer brands and demonstrates its strength by delivering content on the web with a graphical fidelity and sheer power that no-one else can match."
Sten Lysdahl Sorensen, Internet Content Manager at LEGO added, "The LEGO Group never compromises when it comes to the quality of what is offered to our consumers all over the world. Unity allows for a unique visual 3D experience that portrays our models and minifigures in a way that gives the kids a premium free online game. We firmly believe that the Unity engine and the skilled work by Three Melons is taking advergaming to a new level and thereby supporting our products in the best possible way."
Diego Ruiz, Lead Engineer of Three Melons said, "We used Unity to develop the game because it allowed us to concentrate on gameplay instead of the technical issues. At the same time it includes an excellent balance between productivity and performance.
LEGO(R)Star Wars(TM): Quest for R2-D2 http://starwars.lego.com/en-us/FunAndGames/CloneWars-Quest-For-R2D2.aspx
Unity is recognized worldwide as the leading platform for browser based 3D games which offer developers and publishers a sophisticated engine to develop and publish online browser based games which are touted to dominate the games market by 2013. Figures for May 2009 show online games reaching an audience of 87 million in the U.S alone.*
*Source: Venturebeat/comScore
About Three Melons
Three Melons is a leading game studio in Latin America that creates fun, highly polished Web and Smartphone games with a social component. The games are free-to-play, with advertising and virtual goods business models. The company has business relations with LEGO, Warner Bros, Axe, MTV Networks, Disney, and other top media companies, game publishers, advertisers and agencies around the world. The studio houses its full team in its offices in Buenos Aires, Argentina and has a business development office in Los Angeles, California.