Groundbreaking real-time 3D marketing
As a marketer, your job is to help convince shoppers to become buyers. The challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. We make it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.
Let buyers create their own reality
Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.
You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more.
Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.
Bring your vision to life with Unity Forma
Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device. Flip to landscape mode when accessing on your phone.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
WebGL configurator
Here is a WebGL deployment of the same real-time 3D car configurator made with Unity Forma. Visual quality and performance has been optimized using built-in tools to ensure the experience runs smoothly on web browsers.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
Case studies
Creating a virtual machinery showroom for HOMAG
HOMAG, one of the world’s top manufacturers for woodworking machinery, used Unity Forma to adapt their marketing tactics during the pandemic. Find out about their 3D interactive sales, planning, and marketing platform.
Immersive storytelling with Volkswagen
Marketing leaders from Volkswagen were among the first to understand the value of Unity Forma when it was unveiled. You can check out a campaign video for the 2020 Volkswagen ID.4 EV, created using Unity Forma along with the Unity Editor.
Testimonials
“Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”
“Even before the COVID-19 pandemic, we always kept an eye on the digital and economical sustainability of our trade fairs. Thanks to the possibilities of iVP and Unity Forma, we were able to create a digital platform in a fraction of time that we would have needed without them, to adapt. Thanks to that, we were able to be close to the customer despite contact and travel restrictions.”
“Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“
Explore the advantages
Streamline your marketing content production pipeline
Discover how Unity Forma unlocks the ability to create experiences for multiple endpoints from one master model. Get the inside story on how we created the WebGL demo configurator you can see above.
Engaging customers across all industries
Whatever you’re selling – from automotive to high-end fashion, and everything in-between – interactive 3D product configurators engage customers. Be inspired by these six must-see configurator examples.
See how Unity Forma sparks imagination
We invited creators worldwide to unleash their talents and build an interactive 3D product configurator using Unity Forma. The top submissions – configuring vehicles, skates, and a toaster – will inspire you.
Get up to speed with Unity Forma
Check out our blog post to get an overview of our new product for marketing professionals. Get insight into how Unity Forma can help accelerate the creative process, reduce production costs, enable fast response to changes, and more.
Annual subscription: $4,980
Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.
To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.
Frequently asked questions
You need to purchase an annual subscription to Unity Forma. In addition, you need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.
You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator.
Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.
Check out the Unity Forma forum. You can use this space to ask for help, share feedback, and have discussions about Unity Forma.
No. Unity Forma is an extension of Unity but it does not require any coding skills to use.
AR and VR publishing is possible, but at this time it must be executed in Unity Pro mode. Official AR and VR support within Unity Forma are planned for 2021.
See the full list here.