Groundbreaking real-time 3D marketing
With Unity Forma it’s easy to use your existing 3D data to create interactive, real-time 3D product configurators. Forma Render (included with Unity Forma), gives you the combined benefits of digital photography, a video production studio, and an image-on-demand render engine. Showcasing your products with high-quality assets across multiple channels doesn’t require coding skills.
Let buyers create their own reality
Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.
You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more.
Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.
Bring your vision to life with Unity Forma
Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device. Flip to landscape mode when accessing on your phone.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
WebGL configurator
Here is a WebGL deployment of the same real-time 3D car configurator made with Unity Forma. Visual quality and performance has been optimized using built-in tools to ensure the experience runs smoothly on web browsers.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
Case studies
Creating a virtual machinery showroom for HOMAG
HOMAG, one of the world’s top manufacturers for woodworking machinery, used Unity Forma to adapt their marketing tactics during the pandemic. Find out about their 3D interactive sales, planning, and marketing platform.
Immersive storytelling with Volkswagen
Marketing leaders from Volkswagen were among the first to understand the value of Unity Forma when it was unveiled. You can check out a campaign video for the 2020 Volkswagen ID.4 EV, created using Unity Forma along with the Unity Editor.
Arksen Marine: From 3D data to real-time configurator
Disruptive technology is key to Arksen Marine. They’re shaking up their industry with a streamlined real-time 3D data workflow, starting with computer-aided design (CAD) data and resulting in an interactive, real-time 3D configurator of their new vessel.
Onanoff’s immersive marketing experience
Onanoff, a small audio technology manufacturer, addresses the challenge of getting a new product to market while competing with big enterprises.
Testimonials
“Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”
“Even before the COVID-19 pandemic, we always kept an eye on the digital and economical sustainability of our trade fairs. Thanks to the possibilities of iVP and Unity Forma, we were able to create a digital platform in a fraction of time that we would have needed without them, to adapt. Thanks to that, we were able to be close to the customer despite contact and travel restrictions.”
“Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“
Explore the advantages
Streamline your marketing content production pipeline
Discover how Unity Forma unlocks the ability to create experiences for multiple endpoints from one master model. Get the inside story on how we created the WebGL demo configurator you can see above.
Engaging customers across all industries
Whatever you’re selling – from machinery and automotive to high-end fashion, and everything in-between – interactive 3D product configurators engage customers. Be inspired by these six must-see configurator examples.
See how Unity Forma sparks imagination
We invited creators worldwide to unleash their talents and build an interactive 3D product configurator using Unity Forma. The top submissions – configuring vehicles, skates, and a toaster – will inspire you.
Get up to speed with Unity Forma
Check out our blog post to get an overview of our new product for marketing professionals. Get insight into how Unity Forma can help accelerate the creative process, reduce production costs, enable fast response to changes, and more.
Dive into the details of Unity Forma
Check out our comprehensive documentation, which goes deep into the details of Unity Forma and Forma Render. Suitable for beginners and more experienced users alike, you can find the answers you need here.
Unity Forma learning resources
Visit our dedicated Unity Forma success hub for all the learning resources you need – from getting started guides and tutorial videos, to blog posts and case studies. Check it out and get inspiration for your next immersive marketing experience.
Annual subscription: $4,980
Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.
To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.
Frequently asked questions
You need to purchase an annual subscription to Unity Forma. In addition, you need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.
You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator.
Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.
Check out the Unity Forma forum. You can use this space to ask for help, share feedback, and have discussions about Unity Forma.
No. Unity Forma is an extension of Unity but it does not require any coding skills to use.
You can see the Unity Forma roadmap here. At this time, AR and VR publishing is possible, but it must be executed in Unity Pro mode. Official AR and VR support within Unity Forma are planned for a future release.
See the full list here.