Captivate and convert customers
As a marketer, your job is to help convince shoppers to become buyers. The challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. We make it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.
How it works
Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.
You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more.
Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.
“Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”
“Unity Forma has the potential to be the leading industry standard tool for product configuration. It is an easy-to-pick-up toolkit and will save time building complex configurations. We are excited to continue to use the tool!“
“Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“
See what’s possible with Unity Forma
Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device. Flip to landscape mode when accessing on your phone.
Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.
Learn more
Calling all creators: Unity Forma Challenge
Enter our skills-based contest and compete for your chance to win an all-new Volkswagen ID.4 EV. Terms apply, see the Unity Forma Challenge Official Rules for details.
Monthly sessions: Build real-time 3D configurators
Learn how to build best-in-class real-time 3D product configurators for your customers in our monthly webinar series. Get in-depth walkthroughs of Unity Forma from our technical marketing specialists and get your questions answered live.
World premiere of Unity Forma
Watch the feature presentation unveiling Unity Forma, featuring Unity CMO Clive Downie and marketing leaders from Volkswagen. Learn more about the genesis of Unity Forma, how it can transform your marketing, and the potential Volkswagen’s team sees in the product.
Get up to speed with Unity Forma
Check out our blog post to get an overview of our new product for marketing professionals. Get insight into how Unity Forma can help accelerate the creative process, reduce production costs, enable fast response to changes, and more.
Breaking down the import process
Explore the many ways you can bring 3D product data into Unity Forma. Learn how to take the first step to start marketing your products in immersive ways on the web, mobile devices, and more.
Get started with Unity Forma
Get an expert-led walkthrough of Unity Forma from our technical marketing specialist. Learn how to create interactive 3D product configurators with no coding skills.
Immersive storytelling with Volkswagen
Check out a campaign video for the 2020 Volkswagen ID.4 EV, created using Unity Forma along with the Unity Editor. The spot features shot patterns and angles that would have been impossible to achieve using a live camera production.
Annual subscription: $4,980
Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.
To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.
Frequently asked questions
You need to purchase an annual subscription to Unity Forma. In addition, you need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.
You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator.
Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.
Check out the Unity Forma forum. You can use this space to ask for help, share feedback, and have discussions about Unity Forma.
No. Unity Forma is an extension of Unity but it does not require any coding skills to use.
AR and VR publishing is possible, but at this time it must be executed in Unity Pro mode. Official AR and VR support within Unity Forma are planned for 2021.
See the full list here.