Maximize revenue with Unity
Unity Ads
Integrate relevant ads into your game experience natively to increase earnings.
In-app purchases (IAP)
Unity makes it easy to integrate in-app purchases into your game, saving you significant engineering hours while helping you to generate more revenue.
Perfect your ad strategy
Harness the expertise of our partners at DeltaDNA to know when, where, and how to use ads in your game – and make sure you show the right ads to the right people.
“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”
“After turning off interstitials and designing rewarded video ads around the gameplay, ARPU from Unity Ads has been phenomenal. By encouraging players to opt in to watch an ad, we’ve had no loss in retention. In fact, we’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”
“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in Average Revenue Per Daily Active User (ARPDAU) from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”
“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics, and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”
Simplify cross-platform IAP
With Unity IAP, setting up in-app purchases across iOS and Mac App Stores, Google Play, Microsoft Store, and other app download sites has never been easier. You can enable in-app purchases across multiple stores with a single unified API. Once enabled, you get the insight you need to fully understand and optimize your in-game economy.
Learn more
Free monetization course
In this free course, you’ll learn how to plan a monetization strategy and explore user acquisition approaches to drive users to your game.
The 2020 Mobile Game Monetization Report
Look back on the mobile gaming industry in 2019, and discover forecasts about what to expect in 2020.
Guide: The Four Monetization Mistakes That Are Costing You Money
Learn about common mistakes and misconceptions when monetizing a mobile game and how you can avoid them.
See how Next Games boosts players’ LTV
Next Games used rewarded video ads to increase player lifetime value – and 75–80% of their player base opted in to watch ads. Find out how they did it.
Webinar: Increasing Player LTV
Our on-demand webinar details tips and tricks from Unity experts to simply and effectively increase player LTV.
Complete your player lifecycle management
Learn more about our monetization, user acquisition, and player engagement products to help you grow your games business.
Acquire the right players
User acquisition is essential to scaling your business – and it’s important to spend your marketing budget effectively.
Engage your players at every step
Personalize your game experience like never before with our Engagement Suite.