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Phone Widgets

Phone widgets

What is a widget on a cell phone?

A widget is a type of mobile app that is always active on your cell phone’s home screen, unlike regular apps which must be tapped to launch.

The unique widgets Aura develops for Android devices are designed to improve the device experience by providing device owners with additional value and functionality. These widgets range in function, from widgets designed specifically to boost OEMs’ O&O activities to dynamic folders that arrange a category of apps by usage and also offer new apps to download.

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App Active Users

App active users are called such when active users access an app within a given period of time, whether it be on a daily, weekly, or monthly basis.

App LTV

LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.

App Localization

App localization is the process of adapting an app’s functionality, interface, and marketing to suit foreign domains. Mobile app usage worldwide is increasing which makes localizing your app especially important.