Growth Masters

Growth Masters is a series where we give a voice to the growth marketers relentlessly working behind the scenes in mobile apps to share their knowledge and advice.

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Mastering mobile app monetization and user acquisition

Growth Masters shines a light on the community of mobile marketers who are tirelessly working to grow their apps. These interviews showcase their expertise, career paths, challenges faced along the way, and visions for the future. Welcome to the community!

Masters of monetization

Alex Kozachenko

We discuss with Alex how important it is to know your audience and test different ad monetization strategies and what metrics he finds important for his games’ success.

Joe Dean

We sat down with Joe Dean, advertising and monetization manager from Concrete Software, to learn what he loves most about his career and some insightful advice for those just getting started.

CK Wang

Learn how CK and his team have taken their games to the next level with innovative monetization and user acquisition (UA) strategies and the tricks he wishes he knew when first entering the space.

Quynh Anh Nguyen

We met with Quynh Anh Nguyen, Monetization Lead at Widogame in Hanoi, Vietnam, to discuss her background in mobile marketing and how she works closely with other teams to grow Widogame’s titles.

Masters of user acquisition

Shamas Akhtar Awan

In this interview, we sat down with Shamas to learn how he not only taught himself to code, but also mastered monetization and user acquisition over the last five years.

Gabriel Oltarz

We met with Gabriel Oltarz, Head of Growth at Moonee, to discuss the market, the challenges it presents from its ever-changing ways, and his top tips for others in the industry.

Jatin Mittal

We sat down with Mittal, the user acquisition team lead at TapNation, to discuss his professional journey, talk about privacy challenges, what drives successful UA campaigns and the challenges the future holds for the industry.

Ekaterina Zueva

Pushing titles like Rush Royale, Evolution 2 and World Above, way beyond the finish line, Ekaterina Zueva discusses her journey into mobile marketing and her perception of where the industry stands today.

Case studies

Learn about how game publishers use Unity Ads solutions to achieve their campaign goals.

See how Trailmix went from soft launch to global success

Learn how the studio collaborated with Unity from early stages up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

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How Candivore made Match Masters a success

Candivore took a game no one believed in and turned it into a global success with a sound user acquisition strategy.

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How Pixel United leveraged insights to save time and money

Creating a positive user experience is important for free-to-play games where balancing ads and in-app purchases (IAP) is critical to keeping players happy while still successfully monetizing the game.

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The guide to mobile game monetization strategies. Get a step-by-step guide on how to grow your mobile game, keep your players engaged, and measure your success.

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Are you a master of monetization or user acquisition?

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Disclaimer: The information and opinions contained in these interviews are those of the interviewees and are provided here for informational purposes only. Unity and its affiliates assume no liability for any inaccurate, delayed or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual and company has been supplied by such individual or company without verification by us.