Proven ways to engage new players
Legendary Game of Heroes
This is the favorite ad format among players and has extremely high engagement rates. N3twork has used this creative to increase their overall campaign performance.
Roll the Ball
With playable ads, players can experience part of the game before download - driving engagement and conversions. See how BitMango achieved an average 40% higher conversion rates (CVR).
Adventure Capitalist
Both game and app developers use interstitial videos to acquire new users. With this creative, Kongregate boosted campaign performance and increased their market share.
“Unity Ads delivers quality performance at scale. We’ve consistently reached or exceeded our ROI targets, and playable ads let us reach highly engaged users at much higher volume than before.”
“In our experience, video ads deliver highly engaged users – and it has been a pleasure working with the Unity Ads team.”
Helpful resources
Playables Guide
Learn everything you need to know about playable ads in this short guide to designing a successful campaign, including where to place them, how to create them, and tips to increase clicks.
Best practices for video
Video remains the leading ad format for in-game advertising. Check out our best practices for creative approaches to video in this guide.
Creative Ad Testing App
Use the app to test your video and playable creatives to ensure the ad units are compatible with the Unity Ads environment.