SAN FRANCISCO, CA – April 28, 2016 – Unity Technologies today released its Q1 2016 Global “Games by the Numbers” report designed to help game developers better understand mobile gaming trends, app usage, and OS penetration.
To download the full report please visit here. Highlights include:
- Mobile game installs saw a 30 percent increase over Q4 2015
- China led all geographies, representing 31 percent of the total installs of games
- Android represented 81 percent of mobile game installs globally while iOS maintained 17 percent
- iPhone models 6 and 5s were the most popular game devices with a combined 28 percent of the installs on iOS
“It’s exciting to see the mobile games market continue to grow and thrive around the world, which translates into great opportunities for developers to bring their visions to life,” said John Cheng, General Manager of Unity Analytics. “Unity has always focused on democratizing game development, solving hard problems, and helping developers succeed. To that end, we believe the in-depth information Unity Analytics provides, some of which is in this report, will help mobile developers prioritize and give them an edge as they make tough marketing and product decisions.”
With more than 220,000 Unity made games, generating 4.2 billion installs across 1.7 billion unique devices globally in Q1 2016, Unity is uniquely positioned to help understand trends across the greater mobile games industry.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity's powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including the Unity Asset Store, Unity Cloud Build, Unity Analytics, Unity Ads, Unity Everyplay and Unity Certification. Unity Technologies serves over 5.5 million registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit: https://unity3d.com.
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PR CONTACT:
Melissa Sheridan
Alight PR