Generative AI Supplemental Privacy Notice

Last Edit/Review: First Version

Introduction & Scope

This Generative AI Supplemental Privacy Notice will provide you, the User, with information about Unity’s (herein “we”, “us”, “our”, or “Unity”) processing activities with respect to your Personal Information collected through your use of Generative AI Tools (herein “AI Tools”). This policy applies to our Users who have downloaded or who access Unity’s Generative AI Tools listed below:

  • Muse Platform

Please refer to Unity’s main Privacy Policy to understand our data processing activities with respect to your Unity ID account data and other data collected as a result of your use of Unity’s other Sites, Products, or Services as well as your rights to those activities and AI Tools.


Personal Information We Collect and its Sources

By downloading and/or using Unity AI Tools, we collect Personal Information from you in two ways:

  • Directly from you when you provide it to us.
  • Passively when you use AI Tools.

In addition to the Personal Information that is governed by our Privacy Policy, Personal Information that you actively provide may include:

  • Your Communications with Us: Users may provide us with information when they participate in community and forum pages on AI Tools.
  • Prompts and Outputs: Our Services allow you to submit text, images, or other materials to the AI Tools (“Prompts”), which generate responses based on your Prompts (“Outputs”). If you include personal data in your Prompts, we will collect that information, which may be reproduced in the Outputs.

By downloading and/or using the Unity AI Tools, Unity may passively and automatically collect the events associated with your Personal Information from you:

  • Usage Information. We collect information about your activity through AI Tools. Information about your usage may include user actions, day of first session, day of the last session, or session length.
  • Device Information. AI Tools may also collect device information such as the operating system, hardware and software versions, platform, screen size, and CPU/graphics characteristics.
  • Location Information. When you use AI Tools, we may collect information about your location. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User’s point of access to AI Tools.
  • Metadata Information: AI Tools may also access metadata and other information associated with files you upload through our Services.

For more information on other Personal Information that Unity collects through your Unity account and your use of other Unity Sites, Products, or Services, please see our main Privacy Policy. For information on cookies and similar technologies that may collect information through your use of Unity’s Site, Products, Services, and AI Tools, please see our Cookie Policy.

Purpose of Collecting Personal Information (How We Use Your Data)

We use the Personal Information we collect through your download and/or use of the Unity AI Tools to provide, administer, operate, and improve AI Tools and its related Services (together, “Services”). Specifically, we may use your Personal Information for the below purposes.

  • Providing the functionality of the Services and fulfilling your requests, including:
    • To create, administer and troubleshoot accounts;
    • To credit or accept payments;
    • To provide technical support and respond to inquiries;
    • To prevent fraud, enforce the relevant terms of service or licenses, and protect Users;

We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, when we have your consent (e.g., when you are requesting for us to respond to you), and/ or when necessary for our legitimate interests (e.g., to respond to inquiries from customers and potential customers, for license enforcement and prevention of software piracy, to inform decisions around service offerings, and for operational improvements).

  • Providing you with our newsletter and/or other marketing materials and facilitating social sharing
    • To send you marketing-related emails with information about our services, new products, and other news about our company.
    • To facilitate the social sharing functionality that you choose to use.

We will engage in this activity with your consent or where we have a legitimate interest.

  • Allowing you to participate in sweepstakes, contests, or other promotions.

We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest.

  • Accomplishing our business purposes.
    • To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of the AI Tools;
    • For data analysis and testing, for example, to improve the efficiency of AI Tools;
    • For AI Tools maintenance;
    • For reporting and hosting of data;
    • For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
    • For fraud and security purposes, for example, monitoring to detect and prevent cyberattacks or attempts to commit identity theft;
    • For the prevention of criminal activity or harm to users of our Services;
    • For developing new products and services;
    • For enhancing, improving, or modifying our current website(s), products and services and/or assisting our developers with this activity;
    • For identifying usage trends, for example, understanding which parts of our website(s) and Services are of most interest to users;
    • For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users or our publisher’s and other advertising customer’s users; and
    • For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users or assisting our developers with this activity within their business so we can focus our and their energies and resources on meeting our users’ interests;

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have your consent or a legitimate interest.

  • For the purposes of training and enhancing our machine learning algorithms, aimed at improving the Services we provide.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have your consent or a legitimate interest.

  • Analysis of Personal Information for business reporting and providing personalized services.
    • To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our AI Tools are used so we can improve our website(s) and Services.
    • To better understand you so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
    • To better understand your preferences so that we can deliver content via our website(s) and Services that we believe will be relevant and interesting to you.

We will perform analyses based on our legitimate interest. We will provide personalized services either with your consent or because we have a legitimate interest.

  • Aggregating and/or anonymizing Personal Information.
    • We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

How we might share the information we collect or receive

For information on who we share the Personal Information that Unity collects, please see our main Privacy Policy.

Accessing/ Updating/ Deleting Your Information

In accordance with applicable law, you may have several rights concerning the processing of your Personal Information. We provide various methods for Users to access and update their information. For further details and a broader understanding, please refer to our main Privacy Policy. For users with accounts, please send any inquiries or requests to dpo@unity3d.com.

Privacy Rights

For information on Privacy Rights, please see our main Privacy Policy.

Retention

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

Our Policies Concerning Children

AI Tools are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at dpo@unity3d.com.

For more information on our policies concerning the collection of information from children, please see our main Privacy Policy.

Transfers out of Country of Collection

For information on transfers out of the country in which Personal Information was collected, please see our main Privacy Policy.

Safeguards

For more information on how we safeguard your Personal Information, please see our main Privacy Policy.

Links to Other Sites

As a reminder, this statement only describes Unity’s practices with regard to AI Tools.

Please refer to Unity’s main Privacy Policy to understand our data processing activities with respect to your Unity account data, data collected as a result of your use of Unity AI Tools, and other data collected as a result of your use of Unity’s Site, Products or Services as well as your rights to those activities.

Changes to This Privacy Notice

We reserve the right to change our practices and this statement at any time. We may send an email or provide notice within some or all of our offerings when this statement changes. We encourage you to check this page regularly so that you know what our current practices are.

Contact Us

  • DPO@unity3d.com
  • Unity Technologies, 30 3rd Street, San Francisco, CA 94103 (United States contact)