Game Growth FAQs

Game Growth is a new game accelerator for mobile indie developers, currently in the early access phase. We partner with select indie game developers so they can quickly and effectively scale their games while remaining 100% independent. Becoming a partner gives you access to user acquisition funding alongside industry-leading tools and experts in player acquisition, engagement, live ops, monetization, and more.

Anyone interested in joining the program can start the application process on the Unity Dashboard. Tell us about your project and development team, then integrate the Game Growth package into your game via the Unity Editor. This package includes a suite of analytics tools designed to help measure key performance indicators within your game.

Once this package is integrated, we will take a look at your metrics. If your game is a suitable candidate, we’ll conduct user acquisition testing (funded by Unity). That will tell us if your game is a good fit for the program, at which point we can establish an official partnership. 

When you become a partner, our team works closely with you to optimize key elements of your game and begin user acquisition campaigns. This includes designing new features, integrating critical business services, and optimizing player engagement and monetization. Game Growth acts as your extended team of experts throughout the partnership.

Game Growth operates under a revenue-sharing model. While Unity provides tools and services, you will always be in full creative control of your project. Unity and partnered developers each share the advertising and IAP revenue 50/50 after the acquisition spend (funded by Unity) has been recouped.

Unity is a trusted partner within the indie development community, powering more than 50% of all new mobile games. We provide industry-leading tools that let you acquire players, drive engagement, and monetize your game. The Game Growth program brings together our tools and products into one comprehensive package so you can accelerate your game while continuing to build amazing experiences for players.

Our mission is to set up independent creators for long-term success. Not only do we help grow your game during the partnership, but our team also works with you directly to integrate tools and best practices that will stay with you for years to come.

Partnership length depends on several factors, primarily game performance metrics, which are assessed throughout the program. To set up independent creators for long-term success, we help grow your game during the partnership, but our team also works with you directly to integrate tools and best practices that will stay with you for years to come. 

Our goal is for developers to outgrow the program. We want you to accumulate a player base, gain knowledge of live game operations, integrate valuable technology, and generate enough revenue to self-fund another game or passion project.

In addition to other factors, we consider key metrics that help indicate success for potential partners, specifically, D1 retention, D7 retention, average session duration, average sessions per user, install conversion rates, and cost per install.

Game Growth is an early access program for Unity developers to make more resources available to help them scale their games. We provide funding for user acquisition as well as technology and resources to manage player engagement and monetization. You retain full control over your game(s), with complete creative freedom and ownership of all intellectual property.

The Game Growth program currently focuses on supporting mobile free-to-play games because of the products, services, and expertise Unity has in that area.

Games can receive the equivalent of up to $1,000 USD in user acquisition funding during the testing phase. Once in the program, funding for user acquisition varies depending on a game’s performance and scaling success.

We want to be clear about the terms up front so you can decide if Game Growth is the right program for you. Let’s break down the revenue sharing with an example:

1. An indie developer has a mobile game that makes $3,000/month. They apply to the Game Growth program. Unity spends $100,000/month to acquire new users to the game, retains those users with dedicated live operations support, and grows the game to $130,000/month in revenue.*
2. Unity would first recoup their $100,000 in monthly user acquisition costs, leaving $30,000 in monthly revenue. So the developer and Unity would share that $30,000 equally, giving $15,000 to the developer and $15,000 to Unity.*

*This model would continue throughout the partnership. We’re using this fictitious example to illustrate the revenue sharing model only. The exact investment/revenue amounts will not always be consistent month over month.

Through Game Growth, Unity designs and runs user acquisition campaigns to bring new players into your game. Unity helps you optimize your game economy, ad placements, in-app purchases, player engagement, and more. We will also run user acquisition campaigns outside of Unity’s ad network, if applicable.

인앱 구매(IAP)와 광고 네트워크 등에서 발생하는 매출은 유니티에서 관련 비용을 회수한 후에 개발자와 유니티 간에 50%씩 분배됩니다. 이 매출은 인디 개발자에게 바로 전달되며, 인디 개발자는 해당 금액을 유니티와 공유합니다.

파트너 인디 개발자는 매달 인앱 구매에서 발생한 매출을 가져가고, 유니티는 광고 매출을 가져갑니다. 이후에 광고 및 IAP 매출은 유니티가 관련 비용을 회수한 후에 50%씩 분배됩니다. 지급 과정에 대한 세부 사항은 각 파트너와 개별적으로 논의하여 결정하며 최대한 간편하고 비용 효율적이도록 설계됩니다.

유니티는 파트너 게임의 성장을 추진하기 위해 대부분의 주요 사용자 확보 채널을 활용합니다. 유니티 공식 파트너가 되면 UA 매니저가 여러분을 도와 사용자를 확보하고 게임의 규모를 늘리는 데 있어 가장 효율적인 채널을 찾을 수 있는 고유한 전략을 개발할 것입니다.

이를 판단하려면 몇 가지 요소를 고려해야 하지만, 일반적으로 Unity Ads, Facebook 또는 해당 게임 유형에 가장 효율적인 채널에서 사용자 확보 테스트를 진행합니다.

게임을 최적화하고 규모를 늘리는 데 있어 핵심 요소는 앱 스토어 최적화입니다. 파트너가 되면 게임 운영 전문가와 마케팅 아티스트로 이뤄진 전담 팀과 함께 고도로 차별화되고 최적화된 ASO 전략을 개발하게 됩니다.

현재 Game Growth 프로그램에는 동일한 게임을 한 번만 제출할 수 있습니다. 게임을 여러 개 제출할 수는 있지만, 서로 다른 프로젝트여야 신청이 접수됩니다.

초기 신청 프로세스는 일반적으로 약 1~2주가 소요됩니다. 선정된 경우 추가로 2~4주에 걸쳐 사용자 확보 테스트가 진행됩니다. 이러한 추정치는 일반적인 신청 상황을 기준으로 하며 변경될 수 있습니다.

아니요, 신청서를 제출한 후에는 수정할 수 없습니다. 제출 프로세스 중에 진행 상황을 저장했다가 나중에 완료할 수는 있지만, 완료된 신청서는 한 번만 제출할 수 있습니다.

한 번의 신청 시 게임의 iOS 버전과 Android 버전을 모두 제출해야 합니다. 이렇게 해야 유니티에서 프로젝트를 종합적으로 평가할 수 있습니다.

If you have any additional questions, please contact us directly.

Application is easy; all you need is a valid Unity game live on iOS or Android. Then head to the Game Growth tab on the Unity Dashboard and begin the process. 

During the application, you will submit details about your game, development team, and provide general information about your project. You will also need to upload creative assets (images and videos) and integrate the Game Growth package via the Unity Editor.

To apply to the Game Growth program your project must be: 

• Made with Unity 2018.4 or later version
• Free to play on mobile devices
• Your game must support English
• Aimed at players age 13 years and older (and not subject to COPPA)
• Connected to the Unity Dashboard

Note that meeting these requirements does not guarantee acceptance into the program.

Game Growth is open to games of all types and genres, as long as they are free to play. However, in addition to meeting the basic requirements, your game must contain the mechanics necessary to run and optimize ads and monetization systems.

If you become a partner, Unity will cover the cost of running user acquisition campaigns to bring new players into your game. Partners do not receive direct funding from Unity.

You must complete a separate application for each game you wish to submit. At the beginning of each application, select the game from the drop-down menu for the appropriate organization.

The Game Growth program is currently available only to games that are live and published on the Google Play Store or Apple App Store.

Your game must be available in English. This is a requirement for our user acquisition networks and advertising. Your game may support more languages in addition to English.

A big part of effective user acquisition is great advertising assets like videos and images. These pieces of “creative” let us run initial test campaigns and eventually larger user acquisition campaigns around your game. As part of the application, you must submit one “end card” image and at least one video for use in the initial test.

Currently, we can accept only a limited amount of partners, but we aim to expand the program. In the meantime, please consult our standalone guides and resources to help you grow your game.

While your project may not meet some hard requirements for Game Growth, we want to make the application process as easy as possible. To that end, we have comprehensive guides, educational content, and resources available to everyone on our Game Growth page.

We can currently accept only a limited number of partners. Our focus is to work with the community to improve the program to eventually expand the program to a wider group of indie developers.

Currently, we accept games aimed only at players aged 13 years or older.

If your game meets all the technical requirements, we estimate that the integration will take a maximum of 2 days.

We will send you an email once your package has been successfully configured. Once you receive the email, head back into the dashboard and begin the integration process. This process shouldn’t take more than an hour, but may change based on volume of submissions.

The package includes a number of features, primarily DeltaDNA (analytics), Adjust (attribution), Unity Ads SDK (ad monetization), and Unity IAP (monetization). This package is always expanding as we integrate more services into the program.

Your game must be made with Unity 2018.4 or later.

If your game already includes SDKs that are also part of the Game Growth package, they must be removed before you proceed with installing the Game Growth package. This is to ensure there are no version conflicts.

All materials submitted to the Game Growth program are stored on Unity servers compliant with industry-leading data privacy and security standards.

게임이 '통합 실행 및 검증' 단계를 통과하려면 패키지를 올바르게 통합해야 합니다. 먼저 Game Growth 런처 프리팹에서 환경을 '샌드박스'로 설정한 다음 기기에 게임을 설치(모든 이전 버전과 캐시된 데이터를 제거한 클린 설치)하고 몇 번 실행시켜 보세요. 그러면 이벤트가 deltaDNA로 전송됩니다(이벤트는 유니티 패키지에 사전 설치된 상태이며 자동으로 전송됩니다). 마지막으로 대시보드에서 '확인' 버튼을 누르면 이벤트가 유효한지 확인할 수 있습니다.

Game Growth 프로그램에 내장된 몇 가지 핵심 프로그램을 사용하려면 프로젝트를 Unity Dashboard에 연결해야 합니다. 이 문제를 해결하려면 Unity 에디터를 열고 Account 드롭다운으로 이동한 다음 로그인하세요. 그런 다음 Window > General > Services를 열고 프로젝트의 조직을 선택하세요.

Adjust와 deltaDNA는 Game Growth 프로그램 파트너와 일부 한정된 수의 지원자에게 제공되는 프리미엄 제품으로, 관련 비용은 유니티가 지불합니다. Adjust와 deltaDNA는 시작 통합 패키지에 포함되어 있으며 게임을 평가하는 동안 핵심 지표를 추적하기 위한 주요 수단으로 활용됩니다. 공식 파트너가 되면 Adjust와 deltaDNA를 게임 최적화에 광범위하게 활용할 수 있습니다.

파트너 자격을 잃거나 신청 프로세스를 중단할 경우 Game Growth 패키지가 프로젝트에서 삭제될 수 있습니다. deltaDNA와 Adjust를 계속해서 사용하고 싶은 경우 해당 툴을 구매하고 새로운 토큰으로 패키지를 업데이트하면 됩니다.

Game Growth 패키지에는 핵심 게임 지표를 효과적으로 추적하고 측정할 수 있게 도와주는 두 가지 컴포넌트(Adjust와 deltaDNA)가 포함되어 있습니다. Adjust와 deltaDNA는 게임을 이해하고 평가하는 데 꼭 필요하며, 프로젝트나 성능에는 영향을 미치지 않습니다.