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Programmatic Advertising
Programmatic advertising uses automatic technology to enable mobile advertisers to buy ad inventory. Differing from traditional manual methods, programmatic advertising uses data insights and algorithmic software to serve the right mobile ad for the right price.
While it’s not completely automated, it saves mobile app marketers valuable time that can be used to optimize their campaign in other ways. One common type of programmatic advertising is real-time bidding, an open auction choosing inventory prices in real time. Other options include Private Marketplace (an invite-only open auction) and Programmatic Direct (selling inventory at a fixed cost per mille).
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관련 약관
Brand Lift
Brand lift measures how your ads are affecting both consumer impressions and consumer behavior
Cost Per Order
Cost per order (CPO) is the pricing model that drives a mobile app’s user acquisition and sales.
vCPM
vCPM, or viewable CPM , is a pricing model measuring how many users view a specific ad, as opposed to a whole website page.