Top 5 automotive processes improved by AR and VR

Learn how real-time 3D technology is the key to creating and delivering rich, interactive virtual reality (VR), augmented reality (AR) and mixed reality (MR) experiences. Collectively called XR, these experiences have an impact well beyond traditional 2D and 3D visualization solutions.

In this e-book, discover how real-time 3D technology is the foundation for creating XR applications that enhance and benefit the entire automotive product lifecycle.

Key processed covered are:

1. Product Design Visualization. Empower designers, engineers, and buyers to experience a vehicle in an immersive environment, resulting in an accelerated iterative process and reduced costs.

2. Human-Machine Interface (HMI). With real-time 3D, engineers can rapidly iterate and optimize how drivers and passengers interact with the vehicle.

3. Training and Guidance. Ensure a safe environment for trainees and equipment. Benefit from AR tools to guide maintenance operations. Benefit from reduced training time and costs.

4. Simulation for Autonomous Vehicles. Real-time 3D technology allows test scenarios and conditions to be repeated and adjusted granularly. Simulate rapidly with great precision, and witness the benefit of reduced testing costs.

5. Sales and Marketing. Immersive XR experiences offer consumers the ultimate research and customization tool. Capturing this buyer behavior empowers sales and marketing teams to align to customer needs, and benefit from improved customer engagement.

“We can get pretty far designing concepts on our computer screens and test benches, but to truly test our concepts, nothing compares to having an in-car driving experience. Our toolchain with Unity allows us to do that … The ability to test a proof of concept in-vehicle and give feedback directly to our software team to make adjustments to the car in real-time is unparalleled.”

Alisia Martinez, frontend XR software engineer & Loren Skelly, senior manager of UX Design & Concepts, VW Group of America