User acquisition
As the leading game development platform, Unity has unique behavioral insights, premium advertising inventory, and self-service tools to help you grow your app.
Power up your app business
Solutions for all
Whether you’re an indie developer or a larger studio, Unity’s solutions can be tailored to fit your specific needs. Depending on your monetization strategy – ads, IAP, or a combination of both – you can choose to focus on supporting increases to the ads’ viewer base or ensuring that you pay the right price for your users, based on the value they bring in return.
Dashboard for campaign management
Easily set up, manage, and optimize your campaigns using Unity’s self-serve dashboard to configure campaigns, generate creative packs, set targeting, receive budget alerts, and more.
Set your targets
Gain better insights and reach the right audience at the right price. Effective tools for targeting, pricing, and reporting make campaign management efficient.
Convert more users
Discover engaging ad formats that capture users’ attention, including playable ads and landscape/portrait videos (up to 30 seconds), which are dynamically optimized for maximum conversion.
Extend your reach
Our buying expertise and machine learning-based algorithms and technology can help to broaden your reach and maximize your user base.
Helpful tips
Add attribution
Mobile attribution refers to the process of tracking where users learned about and installed your app. Interpreting third-party attribution is key to running effective campaigns – this allows you to both properly attribute where your installs come from and develop a holistic understanding of all your paid user acquisition efforts.
Take this free course
In this free learning session, you’ll explore user acquisition approaches that drive players to your game, discover the best ways to approach growing your game, and plan a monetization strategy.
Seven steps to grow your game with paid UA
What do you need to know to set up a user acquisition campaign successfully? Here, we break the process down into seven steps, including key takeaways to set up your campaign and start acquiring valuable users at scale.
Busting user acquisition myths
Even though user acquisition is a known tactic for expanding a game’s audience, there are some common misconceptions that might prevent you from getting started. In this video, we get to the bottom of what you really need to know by breaking down these user acquisition myths.
Complete your player lifecycle management
Learn more about our monetization, user acquisition, and player engagement products to help you grow your games business.
Engage your players at every step
Personalize your game experience like never before with our Engagement Suite.
Monetize your game to earn more
Maximize revenue through ads and IAP, while maintaining a great player experience.
DSPs
Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and 1.9 billion Unity users across 295,000+ apps globally.
Reach consumers across demographics
Mobile gaming has opened up the player ecosystem to all demographics. Due to gaming’s highly immersive nature, mobile gamers are fully engaged when playing, giving you an optimal environment to reach your audience.
Global access and fair auction dynamics
With Unity’s global reach, we have the scale to help you achieve your goals. Our Unified Auction gives all advertisers a fair chance to win impressions. An unbiased auction means no waterfall preferences and faster ad serving to reach more eyeballs.
Viewable and brand-safe environments
According to Moat, Unity measures 141% above industry benchmarks for view completion quality. We’re certified by the IAB’s Open Measurement standard, ensuring a consistent measurement across all Unity inventory regardless of the viewability vendor used.
Ad formats to achieve campaign success
A variety of ad formats, including video, playables, interstitials, banners, and AR, can help you reach your campaign goals, whether these are performance or awareness driven.
Supply path optimization
Unity’s exchange is built on direct relationships with developers to give advertisers greater supply transparency to optimize their campaigns. This includes app-ads.txt and sellers.json support, as well as contextual data to fine-tune bidding strategies.
“At the end of the day, an advertiser cares about the performance for their advertising, and they care about brand safety, and they care about reach, from an advertisers’ perspective, [mobile gaming] is about those three things.”
“Our programmatic performance engine consistently ranks Unity among the top mobile inventory sources in the world. Their commitment to privacy, viewability, and fraud prevention ensures a level of ad quality that empowers us to scale client budgets exponentially while still hitting ROAS targets, especially when it comes to video. Other unique features like loss notifications, contextual signals, exclusive publisher inventories, and top-notch service make them an easy partner to recommend.”
Brand marketers
Unity’s ad platform reaches 1.9 billion devices globally and serves more than 17 billion ad impressions per month. This massive scale enables brand marketers to leverage a variety of ad formats, including AR, playables, and mobile video, each of which can both deliver immersive experiences and scale easily.
A full pipeline of new players
Audience Pinpointer
Based on predicted in-app behavior at the individual player level, Audience Pinpointer makes sure you are paying the right price for each player through dynamic CPI (cost per install) based on your optimization goals.
Cross Promotion
With easy setup and no additional SDK required, Unity’s Cross Promotion solution enables you to run your game ads within another one of your games, driving awareness and bringing you many new players.
Ad formats
Engaging ad formats that capture users’ attention, including playable ads and landscape/portrait videos (up to 30 seconds), which are dynamically optimized for maximum conversion.
Learn more
Benefit from machine learning and ad innovation
Learn from Unity experts how to effectively and profitably run user acquisition campaigns – to find the right players for your game.
Learn how players embrace rewarded advertising
Almost 80% of players confirmed they are open to engaging with video ads for in-game rewards. Read this survey of 2000+ mobile gamers for hard data on current trends in monetization.
Set up and optimize your campaigns for success
In this article, learn how to utilize the levers at your disposal to get the most performance out of your campaigns, other than just by raising bids. Our best practices and tips will help you achieve stellar results.