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Kunden mit Echtzeit-3D fesseln
Wie Autoliv - der weltweit größte Anbieter von Sicherheitssystemen für die Automobilindustrie - Unity einsetzt, um die Effektivität von technischem Vertrieb und Marketing zu steigern

Autoliv Eine Fallstudie von Unity

Autoliv, the world's largest automotive safety supplier, is committed to developing the most innovative and reliable products that save lives. As the technology behind its products (airbags, steering wheels, seat belts, and more) have continued to evolve, so has this Fortune 500 company’s desire to modernize its sales and marketing strategy to better showcase its complex products.

Leveraging real-time 3D technology, this leading Tier 1 automotive OEM supplier has delivered a modern product visualization experience that has become a beloved asset for its global salesforce, as well as other departments, and is leveraged by hundreds of employees across its business.

Die Herausforderung

Develop an intuitive, interactive way to engage people and improve product visualization

Plattformen

iOS

Teammitglieder

Autoliv: 65,000 employees globally

Standort

Stockholm, Sweden

Eine hochmoderne Lösung für die Herausforderungen von Vertrieb und Marketing

Eine hochmoderne Lösung für die Herausforderungen von Vertrieb und Marketing

Since Autoliv’s products are best showcased within their contextual environment – that is, in an automobile – demonstrating the various product types and their complexities presents challenges. While Autoliv relies on physical product demonstrations at tradeshows, transporting those same models to individual sales meetings or roadshows is expensive and infeasible; relying on PowerPoint demonstrations, however, is inadequate.

Die Ergebnisse

Autoliv teamed up with Cybercom, an innovative IT solutions company providing sustainable solutions to enhance its clients’ competitiveness, to leverage Unity in developing a robust yet easy-to-use iOS application – Explore 3D. Autoliv’s app provides its global sales and marketing teams a state-of-the-art way to demonstrate – and, in turn, accelerate – understanding around its life-saving products.

The results:

  • Improved customer engagement and comprehension of Autoliv’s product suite
  • An easy-to-demonstrate tool for Autoliv’s global salesforce that signals tech-savviness to potential buyers
  • Deeper learning capabilities for plant operators
Emotionale Bindung schaffen

“We wanted to create a new type of ‘emotional stickiness’ that helps anyone exploring our products to improve their understanding and real-time decision making,” says Christoffer Malm, Director of Digital Business & Mobility at Autoliv.

With the help of Cybercom – whose role in the partnership was to guide Autoliv in their product visualization experience, digitalize and modernize it for easy to-use in sales and marketing activities – the Explore 3D application was born.

Explore 3D provides interactive visualization of upwards of 15 Autoliv products in a real-time, three-dimensional view. While Explore doesn’t completely replace the need for the physical touch and feel of certain products—say a steering wheel in your hand or how a seatbelt reacts—it greatly enhances a remote experience, adding to the customers’ level of engagement and understanding around the products.

The iPad-based application encourages customers to explore the products on their own, whether at a plant lobby or tradeshow booth. They can easily visualize where inside the car components are located and why they are mission-critical to vehicle safety. Plus, sales reps can readily transport iPads to small roadshows, onsite client meetings, and other scenarios where it may be difficult or cost prohibitive to showcase physical products.

Following on the success of Explore with sales and marketing, an additional use case emerged in the manufacturing side of the business, prompting plant operators to leverage the technology to gain a deeper understanding of how the parts they produce are used within the car.

Kreative Pipeline
Umgestaltung der kreativen Pipeline mit Unity

In developing the Explore application in partnership with Autoliv’s in-house Unity developers, Cybercom leveraged Pixyz to quickly bring Autoliv’s product computer-aided design (CAD) data into Unity, reducing the transfer and optimization time from four days per individual product down to just six hours.

Unity’s flexibility and customizability as a development platform enabled Cybercom and Autoliv to build a versatile, robust application. From X-ray and cross-section views for greater visibility of products within the vehicle, to an “exploding” feature allowing closer examination of specific product components, and even an orbit camera with a 360-degree view inside the car, these new interactive concepts were quickly implemented with Unity.

Additionally, Unity helped Cybercom’s developers and artists to collaborate remotely while creating an intuitive user interface for the application. “The capabilities of the Unity engine, combined with the different assets we used from Unity Asset Store, transformed the creative pipeline completely,” says Ahmed Assal, XR Advisor at Cybercom. “With Unity, we can make things look photorealistic, with a high degree of detail. Plus, Unity really helped us to experiment, iterate quickly, and execute new ideas quickly.”

Virtuelle Zukunft
Auf dem Weg in eine virtuellere Zukunft

Autoliv is currently exploring additional implementations of Unity across its product lifecycle as part of its greater AR/VR goals, including pilot projects for setting up crash testing, optimizing and adjusting production lines, and laying out factory floor plans.

“Now that we have Explore, we’re starting to put it in the reception areas for every plant, and cascade it out to the organization at a global level,” says Malm. “We’ve also already seen increased interest from our customers to see our products in this interactive way.”

Looking farther ahead, Autoliv is reviewing what it would mean to introduce Explore as a VR experience, providing an even more immersive way to experience its products in a digital world.

"Dank Unity kann man die technische Schönheit hinter unseren Produkten leicht erkennen. Man sieht alle Details, die das Produkt ausmachen, und wie es in den Rest des Autos eingepasst ist. Diese Technologie steigert die Begeisterung und das Verständnis für unsere Angebote.
CHRISTOFFER MALM / AUTOLIVDirector of Digital Business & Mobility
"Die Möglichkeiten der Unity-Engine in Kombination mit den verschiedenen Assets, die wir aus dem Unity Asset Store verwendet haben, haben die kreative Pipeline komplett verändert. Mit Unity können wir Dinge fotorealistisch und mit einem hohen Detailgrad darstellen. Außerdem hat Unity uns sehr geholfen, zu experimentieren, schnell zu iterieren und neue Ideen schnell umzusetzen."
AHMED ASSAL / CYBERCOMXR Advisor
"Wir wollten eine neue Art von 'emotionaler Bindung' schaffen, die jedem, der unsere Produkte erkundet, hilft, sie besser zu verstehen und in Echtzeit Entscheidungen zu treffen."
CHRISTOFFER MALM / AUTOLIVDirector of Digital Business & Mobility
"Mit Unity haben wir die Flexibilität, so niedrig oder hoch zu gehen, wie wir wollen. Es erlaubt uns, tief in die Materie einzutauchen und das zu tun, was wir brauchen, aber gleichzeitig haben wir die Möglichkeit, in kürzester Zeit so viel zu kreieren, zu experimentieren und zu tun."
AHMED ASSAL / CYBERCOMXR Advisor
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Möchten Sie außergewöhnliche Erlebnisse schaffen, um Vertrieb und Marketing zu fördern?

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